Benevolent testimonials. WordPress Testimonials: How people's reviews and opinions can boost your sales. Video: Feedback page. Full step by step instructions

It is a simple looking but useful testimonial plugin for your website. You can show unlimited testimonials without a headache. It can also be inserted anywhere in the template file|

OT Testimonial is a high-customized Wordpress plugin without fee. It helps you to show testimonials from customers, readers and other users. Normally, people want to know users’ opinions before making a decision. That's why testimonials should be shown on your wordpress website. OT Testimonial is built on the base of Bootstrap Carousel , and be easily to turn into action on wordpress theme which are developed on bootstrap 3 .

It is a simple looking but useful testimonial widget for your website. They are able to show unlimited testimonials using widget setting, add on more testimonials that you want on the wordpress website with diversified layouts, such as:

Testimonials slider with 1 column
+ Testimonials slider with 2 columns
+ Testimonials slider with thumbnails
+ Testimonials with grid layout
+ Testimonials with list layout

Note: OT Testimonial is compatible with most of all the browsers like Firefox, Internet Explorer(IE9+), Chrome, Opera, Safari etc.

Features

You have various ways to display the testimonials from customers or clients: in a slider form or with grid and list layout. Just one click and will have a beautiful testimonial section that fits your website's design.

OT Testimonial Widget comes with responsive design. You can view the module display perfectly on any mobile device as well as desktop. For mobile edition, the module is very lightweight due to our high optimization.

It's dead-easy to use OT Testimonial Widget.

You will find it simply to create your own slider style suitable for your template without knowledge of PHP, HTML, or CSS. The slider preview in admin panel will let preview it live before publishing.

Click on fields and remove the redundant ones. You can add your own, arbitrary.

Strong Testimonials - setting custom fields

I left: Name, Review, Photo. Click save.

Creating a comment list display

Setting custom fields in the first view

We carefully read what is related to what. Don't forget to add your custom fields to our new view being created and remove the ones that no longer exist.

comments for wordpress - view customization

Customizing Styles

Yes, you can leave everything as is. You'll figure it out later.

  • Template is a template. Play as you like or leave the default.
  • layout- in one column or two, rectangular reviews or not, it's all about taste and color. We leave it as it is, because the view can be changed later.
  • background- the background. Leave it as is or play as you wish.
  • CSS Class Names- and here it is better to specify your class. for example my_otziv
  • Click the save button

We create new page, and call it - Reviews. Insert the shortcode of our first type there — this shortcode is responsible for displaying the comments themselves. id can be anything.

Creating a form in the Strong Testimonials plugin

On the left, in the menu, we find testimonials> views, go to our views and create another new one. Yes, yes, another new look.

click save on the page and view it. As you can see, we have a page with a feedback form. But there were problems. You need to embellish it and make it in your own language. Not satisfied Required Field and Add testimonial etc…

Additional settings

Go to menu -> testimonials -> settings -> form

we replace the descriptions of the forms with our own. See photo:

Add reviews through our form on the created page Reviews. Go to admin -> menu -> testimonials -> and approve or block them.

Any little thing is configured in this plugin, for example: What is your name? (first name or full name) — this is editable in the fields . This expression can be put inside a form. Rearranging this phrase with Label on the Clue- see the constructor on the right! You can separate the form from the output of comment lists with a heading.

CSS Styles

since we set our own style for each species:

  • my_otziv- to display reviews
  • my_form_onziv- to display the form

then, outwardly, you can adjust the display of the review list view and the form itself to match the style of the site.

Video: Feedback page. Full step by step instructions

Conclusion

Strong Testimonials - plugin, thanks to which you can easily organize an arbitrary connection with visitors who can easily share their impressions of your services.

Peculiarities:

  • Creating custom fields, resembles a constructor
  • Intuitive interface
  • Easy integration of shortcodes into blog pages
  • Creating Widgets
  • good rating
  • Constant update
  • Partial Russification

A component for Joomla called JEXTN Testimonial is one of the most useful tools for Joomla sites, which will provide you with the ability to manage and administer testimonials. JEXTN Testimonial has been a long time coming. Component for Joomla users from jextn.com studio with advanced search. This gives flexibility in depth for use in a Joomla-based testimonials website. JEXTN Testimonial is highly anticipated Joomla component according to our research. It provides a lot of flexibility when using reviews on a Joomla site. Look at the demo in the "system requirements" section and you will understand everything.

Recently updated features:

  • A status field has been added to the Jextn Testimonial form page.
  • Possibility to show/hide date added for displayed reviews.
  • Ability to display reviews in random order.
  • Setting links to pages in the admin panel.
  • Text length limit option and "Read More" link for JEXTN Fader Testimonial module.
  • Added "Add Testimonial" link for JEXTN Fader Testimonial and JEXTN Testimonial modules with show/hide option.
  • Ability to add multiple recipients for email notifications when a review is added.

Features of JEXTN Testimonial:

  1. 13 BUILT-IN themes. Stylized design under "leave your feedback" and 3 types of modules.
  2. Support for avatars / photos.
  3. Support for video reviews.
  4. Audio feedback support.
  5. Supports an unlimited number of categories for submitting reviews.
  6. Ability to show author name, URL, location, etc.
  7. Recaptcha to prevent spam.
  8. SEO Friendly URL, supports sh404SEF.
  9. Displaying the content of the article in the page characteristic.
  10. Support for 4 different slide effects in modules.
  11. Choose whether to automatically publish views of new features.
  12. View/publish/edit/delete all reviews from the backend.
  13. Language support: English, Swedish, French, Spanish, Dutch, German, Arabic, Spanish, Norwegian, Portuguese, Greek, Chinese, etc. Russian translation is included in a separate installation!
  14. Choose whether reviews from registered users will be added.
  15. Breakdown: Choose to display the number of reviews per page.
  16. Adding an unlimited number of reviews and authors.
  17. Very easy to set parameters. Customize the data you want to display.
  18. Show/Hide options for Avatar and video fields in form settings..
  19. The administrator can manage the specifications of this module. The administrator will receive email notifications when evidence is added by users.
  20. Browser support. Firefox 3.x, Opera 9, IE 5+, Safari, Firefox MAC, Safari MAC etc..
  21. Admin can approve reviews via email without entering the panel. Admin can add/modify/publish/edit/delete reviews from admin panel.
  22. Classification of module types.
  23. Additional module for rendering using the Fader effect.
  24. Show posted date and review date.
  25. Added option - Date format in component and module settings. Added release date to the form field and options for editing
  26. Post the date in the back-end. Added a status field to the Jextn Thank You form page.

Testimonial (testimonial) - a marketing technique when promoting a product and (or) service, based on the active use of someone else's positive opinion about the marketing object.

The term testimonial originates from English testimonial - evidence.

Target Testimonial– popularization of goods and services, increase in their sales, creation of a positive image of the subject of marketing.

Types of testimonials:

  • recommendation letter;
  • author's laudatory characteristic, consumer feedback;
  • direct advertising by a famous person - a consumer who gives the product a positive assessment;
  • using the image of a famous person in indirect advertising.

The essence of the testimonial- a respected character or an ordinary consumer talks about his personal positive experience of using the product. Testimonial is often the use of paid positive opinions and opinion leader statements that are authoritative for specific target audiences, popular faces, pop and sports stars, politicians and other celebrities.

Application of testimonial. This marketing tool is used to promote products that people choose based on advice. Today, “conscientious” testimonial has practically filled the domestic advertising of FMCG products, food products, and banking services. In addition, testimonial is used to popularize complex services and goods, when a complex topic is revealed, as if from a private person, in a language accessible to the mass consumer.

Testimonial became an active marketing tool with the advent of the era of social marketing (Marketing 3.0 according to F. Cutlet).

In addition to the sphere of mass consumption, testimonial is actively used in the b2b segment. In this case, the company distributes praise about its activities, products or services received from customers or partners / affiliates.

Testimonial in internet marketing. Testimonial is used both in off-line marketing and in Internet marketing. In this case, the testimonial exists under the guise of messages in forums, chats, in social networks, blogs, etc.

The activity of using testimonial was the reason for the formulation of the principles of a new "technology for managing virtual consumers" (Management of Virtual Consumers, МVC)

What distinguishes ordinary communication from testimonial communication? The main goal of a testimonial website, brochure, presentation is to show people that:

  • they are not the first to use the services and/or products of the company;
  • that they did not come here in vain, and here they will not be deceived;
  • using a complex product or using a complex service is simple;
  • the topic can be covered in a non-professional, simple and accessible language.

Principles of testimonial communication.

English testimonial - evidence] - a marketing technique when promoting a product: a respected character or an ordinary consumer talks about his personal positive experience of using the product. T. is a kind of letter of recommendation, a laudatory characteristic that the “consumer” gives the product in advertising. It often consists of the use of paid positive opinions and statements by famous people, pop stars, sports stars, other celebrities and leaders who are authoritative for certain target audiences. Usually used for products where people are guided by advice. By the 21st century "conscientious" T. practically flooded the domestic advertising of sunflower oil, washing powders and cleaning products. A creative example of the action "on the contrary" was a series of videos "Liquid Plumber" - a remedy for clogged pipes. It is shown how real Russian plumbers, who normally could be experts in classic T., begin to perceive the new product as a competitor and protest against it, as it takes away their work. The target audience of the brand was shown as a modern urban woman 25-40 years old with an average and above average income, who takes care of the house, family, paying due attention to cleaning, but does not like to spend a lot of time on it. The consumer knows and uses both traditional mother's recipes and innovative formats that appear on the market, so she chooses liquid, and not real plumbing, communication with which she seeks to avoid. T. is common both in regular off-line advertising and on the Internet. That is, how laudatory reviews about the company's activities, its products or services are usually posted by the company's clients (if it is a b2c oriented company) or its partners/affiliates (if it is a b2b company). T. also exists on the Internet under the guise of "lost" letters, messages in chats, forums, blogs (network diaries), etc., in connection with which it was called "virtual consumer management technology" (Management of Virtual Consumers, MVC). The task of MVC is to create a character that does not exist in the real world, whose actions effectively affect target audience. The set of MVC tools is simple: a) a personal site, a phantom consumer blog; b) letters coming to community members on his behalf; c) his active work in Internet communities - forums, chats, bulletin boards. All these three elements of false life are intertwined and support each other, broadcasting to potential consumers a given advertising message. MVC apologists argue that, using a virtual consumer strategy, most of the mass market can be covered with just ten characters, who can be kept alive by three editors. The basic rules for preparing T. can be as follows. The main goal of the T.-site is to show people who have come to your site for the first time or who want to become your client or partner that they did not come here in vain, and they will not be deceived here. Therefore, T. should be, first of all, trusting, actually human (and not "author's"), and only then - informative, anticipate the questions of those who will read them, and, if possible, answer them. Since different people may have different questions, it is best to place several different T., which will "answer" these different questions - about the company, about the product, about the address of the point of sale, changing them like banners every few seconds or even organizing a link "Read more testimonials - see other T.". But no need to turn the site into a book of reviews! When presenting the opinions of "authoritative people", it does not hurt to give links to their websites in addition to their names and photos, indicate the possibilities for contact, etc. A.P. Pankrukhin Danilova G. The Second Appearance of the Object // Advertising Industry. Jan 25, 2005 Kotin M. The consumer who does not exist // Secret of the firm. 2004. No. 15 (54).