If you are well-versed and knowledgeable about a specific topic and spend a lot of time on the Internet, then over time you will want to create your own group, for example, on VKontakte. What is it for? The group will help you find people of your same interests. You can share information with group members and discuss various issues related to the group’s topics. The group will also help you promote your online business, here you can make good advertising. This article will answer the question - “How to create a group in contact?” and the issue of promoting the group in contact will also be touched upon.

Instructions on how to create a group on VK

First of all, you need to log into your VKontakte page, on which you will create a group.
Next, go to the “My Groups” section.

Since we are creating a group with all the attendant capabilities, we select this particular item. Now we come up with a name for the group. It should include keyword. A successful name has a good frequency in search engines. It will be possible to change the name of the group, but when the group gains popularity, changing the name of the group will be inappropriate. Therefore, it is better to immediately give a thoughtful name to your group.

Settings and created VKontakte group

We can say that the group has already been created, that is, the foundation has been created. Now you need to deal with its main settings.

In the “Information” tab, indicate any page address in Latin.

A very important step is the description of the community. This is the first thing a guest sees when looking for the required group. The text size in the description should not be too large. It is necessary to enter into the text the most important points your topic and be positive.

In the group settings form, select the group type: open group, limited or closed. Also, if you have your own blog page, you can add its address. You can also add the name of your site. After filling in the required data, click the “Save” button.

The VKontakte network is a fairly well-thought-out social system organized specifically for people’s needs. If you entered something wrong when you first filled it out, don’t worry. You can always change mistakes made and edit information by selecting the “Community Management” section.

Filling content and promoting the VKontakte group

Let's move on to an equally serious part of the further development of the group, this is its filling and promotion. To popularize, you need to upload videos of your interests, audio recordings, and photographs to the group. Set to home page bright and beautiful avatar. To attract the numerous attention of Internet residents, try to always upload fresh and verified information on your topic. If these rules are followed, the number of guests on the page will increase. In addition, guests of the page will begin to “repost” your interestingly selected content, thereby starting the promotion of the group.

Install a bright and beautiful group picture on the main page

In addition to the help of friends, the number of video views, group visits and subscribers, promotion will also increase with the help of their friends or neighboring partner groups. You can share posts between groups. And carry out how free exchanges(provided that there are no more than 3000 people in this community), and paid (if there are more than 5000 people in the community).

You must understand that promoting a group in a short time will not work. This is a fairly lengthy process and should be kept in mind. One of the conditions for the progressiveness of the group is the constant updating of content. The more often you upload new information, the better. Another condition is the quality of the information uploaded.

A professionally designed group will be a strong advertising boost in promoting your topic. If you are selling goods, then the group will help increase demand for them. Also, the created group can help increase traffic to a particular blog or your website. Here you can make useful contacts for life.

Promotion of a group in contact - video

With this, we believe, the answer to the question posed at the beginning of the article on creating a group has been received. On this moment you have learned how to create and fill group content.

In addition, now you know some secrets for promoting a group in contact. We hope it has become clear to everyone that this is a very useful and profitable tool on the network. How to make a VK group popular: step-by-step instruction

on creating a group + 3 ways to make content unique + 4 main methods of promotion.

The VKontakte group allows you to unite a large number of users based on interests.

You can even make money by placing advertising posts if you gather many “live” participants in the community.

Find out, how to make a VK group popular and attract the maximum number of users.

1) How to create a group on VK and make it popular: 4 steps

Obviously, before you promote a group, you need to create it. If you already own a public account, feel free to skip this section. And for those who are still at the very beginning of their journey, we suggest you carefully study these step-by-step instructions.

Step 1.

Go to “Groups” and click on the “Create Community” button.

Step 2.

We come up with a name and determine the theme. It is important that the “name” of the community contains a keyword by which it can be found in a search.

The main difference between a group and a public page is that the latter’s posts are visible to absolutely all VKontakte users. But the group can be made closed or private. Then its contents will be available only to participants.

PS. You can also choose the "event" format if you want to spread the word about an upcoming concert, festival, etc.

About additional features groups, public pages and events can be read here: https://vk.com/page-64975608_48466494

Step 3.

Select stylish photo, reflecting the theme of the group.

*Crib sheet for choosing cover size

It is also important to make a short but meaningful description to attract readers.

Step 4.

Ready! Click on your avatar and add a photo. You can also click the “three dots” button in the left corner and the group management menu will open.

The picture above is the cover we chose in the previous paragraph.

2) How to create popular and unique content for your VK group?

The next important step, without which we will not figure out how to make a group on VK popular: it must be filled with thematic information.

The simplest and quick way– copy posts from similar communities, but this approach will make you only “one of.” But to create unique content you will have to work hard.

In a group you can:

Publish interesting materials in your VK group that a person would like to repost and save on their page:

• collections of books on popular topics (self-development, startups, health);
• lists of useful mobile applications;
• lists of sites with free online courses;
• selections of videos from TED conferences;
• tops (“top 5 products for healthy skin”, “top 7 romantic comedies”);
• posts with links to your previous articles in the public.

Where can I get pictures for a VKontakte group to make it popular?

Collections from beautiful pictures always attract readers, collect a lot of likes and reposts, which allows you to make the VK group popular.

To avoid violating copyright, you need to use free stock photos. There are not so few of them, and there you can find a large number of high-quality photos. All you need to do is go to a stock photo site and enter a keyword that describes the picture.

In order to make beautiful collections, use popular stocks:

• https://unsplash.com
• https://www.pexels.com
• http://maxpixel.freegreatpicture.com

How to increase the audience for a VKontakte group and thereby make it popular?

When to publish posts for the VK group?

To make your VK group popular, publish posts every day at a certain time.

In the media sphere, there is the concept of “prime time” - this is the most convenient time for a person to listen to a radio station or watch a TV channel.

Well, you and I have to determine when the largest number of people view the VKontakte news feed. To do this, it is important to study your target audience.

For example, schoolchildren and students often open their pages on social networks after studying at 16:00 and before going to bed at 22:00. Those who are a little older check their accounts during the lunch break from 12:00 to 13:00.

Highlighted in green on the infographic best time for publishing posts, red, respectively, is the worst.

Also, you shouldn’t update your group’s wall on VK. exact time, for example at 12:00 or 18:00. Because large popular public pages will do this with you, and users may simply not notice your post.

3) 4 best methods on how to make a VK group popular

Here we come to the answer to main question, how to make a group on VK popular.

In order to do so, it is necessary to disseminate information about the community as much as possible. The easiest way to do this is through advertising and sending messages.

a) Advertising on VKontakte.

b) Contextual advertising in search engines will help make your VK group popular.

In this case, you need to come up with a correct name for the group that would specifically describe it. For example, “Nail salon in Moscow”, “High-quality furniture in Kazan”, “Children’s toys”, etc.

It is important to note that here you pay for each link click. Thus, the minimum order amount ranges from 300 to 500 rubles, while the rate per “click” starts from 30 kopecks.

c) Advertising a VK group in another community.

Choose a popular community with big amount views of posts, likes and reposts. Also keep in mind that his topic should be similar to yours.

Often, administrators publish the price list for advertising on their page (in the “information” section or in the discussion form).

The video below shows an example of how the popular messaging program Vkinformer works ( https://k-informer.ru/).

The license is paid, but you can create your first free newsletter in a two-hour test mode.

d) Sending out advertising messages for joining the VKontakte group.

Send private messages to users inviting them to join your community. You can do this manually or use special programs mailings.

Summarize: in order to make the VK group popular— you need to create interesting and high-quality content, and then take care of its promotion.

Such a community with a large number of participants allows its owner to earn money without leaving home by selling goods or placing advertising posts.

Instructions

To make money on a VKontakte group, you need to actively promote. According to statistics, the first income in groups of general topics appears when the number of participants is at least 50 thousand people. In more specialized associations - from 20 thousand. And it won’t be possible to attract people to all groups; attendance depends on the choice of topic.

Popular topics for VKontakte groups. In 2013, groups with quotes and jokes were relevant. They gained an audience of one million people in a matter of months. But today there are too many of them. It is almost impossible to reach the top ten, which means you should give up trying to compete. If the TOP 10 includes only millionaires, this topic is not relevant for beginners.

Related topics. It is convenient to combine several areas at once in a group topic. Of course, they should not be contradictory to each other. For example, esotericism can be combined with psychology. Using two topics in the title will help you reach the top for two queries. And now the search returns such publics in good positions, although a couple of years ago they were always lower than thematic groups. Cooking goes well with home improvement tricks, handicrafts with gardening, etc.

Groups of fans of series and programs. Every month new series or programs appear in the world. And they will be discussed and watched. And communities dedicated to them will quickly rise in search results. For example, 2 weeks ago a new series was released - Heartbeat. It was translated into Russian in different ways - heartbeat or heartbreaker. And immediately after the premiere the first groups appeared. Today they are not too big, but in a couple of months the number of subscribers will increase significantly. But you can create groups in advance, because it’s easy to find out about premieres many months in advance.

The procedure for creating a community on VK will take at most 10 minutes (including the time spent reading the current article). Another 10 minutes to make the preliminary settings...

VKontakte group, public ( public page), event - all of this is now united by one term: community. However, there are already 6 types of communities now, but... more on that in just a couple of paragraphs. Now, without further ado, let’s start practicing!

We go to the list of our groups from the main menu, find the “Create a community” button - click it, we get to the page for selecting the type of community:

Types of communities in VK. Which one to choose?

The names speak for themselves, plus there are short hints under the headings to make it easier to navigate. If you are still having difficulties with which type of community to choose, now we will tell you everything...

Events– in case you have a date marked with a red marker on your wall calendar, and some event is planned for that date.

Business page. Everything is simple here: you have an “off-line” business - come here (however, not only “off-line”).

Public page– this type was created specifically for public figures or a group of public figures.

Brand or organization. Having read the name of this type, read 2 lines of “description” (in the picture above): if this describes your future community, consider that you have already made your choice 😉

Interest group. This type is designed to create a community with limited access: for private discussions of personal or work topics (publishing content and everything else that VK allows) with a limited circle of people. Interest groups can be private or closed; they differ in the following:

• Only the group leader can invite new members to a private community (you cannot apply yourself).
• In a closed group, anyone can apply to join.

Thematic community. This type is suitable for everything else for which there was no place in the previous sections: a humorous public where you are going to post memos, or a fan community of shawarma (shawarma) fans. Most likely, this is exactly what you need.

There are only 3 fields in the next window: title, subject, website URL (if any).

After clicking on the “Create Community” button, your group will officially be considered created, for which we congratulate you!

You will be taken to the “Management” page, where you will be asked to fill out several more fields with information and make a number of settings.

Basic public settings

P.S. You can always return to this page and change information/settings (to do this, use the “Manage” button in the menu on the right of the main page of your public).

basic information

Name we have already indicated in the previous step, here you can change it.

Community Description– a few sentences characterizing your group. It must be written down, firstly, to immediately make it clear to visitors to your community what it’s about. we'll talk?”, secondly, perhaps in the future this will help bring additional audiences to your public search engines(from Yandex).

Community cover– image, 1590 by 400 pixels in size: click “Upload”, select the image on your computer. P.S. In the next article we will tell you how to create or where to get beautiful cover for your community on VK.

Page address– Community URL. What the path to your page will look like address bar browser (English letters, numbers, and underscores are acceptable).

Action button

It will be displayed in the most visible place in your group - immediately below the page cover.

Possible options: go to the website, write by email, call, etc. Depending on the selected type of action, you will need to provide additional information: the name of the button (what will be written on it), enter the site URL, phone number, etc.

Additional Information

Here you can specify the topic of the community (in our case, it’s “Sites”), select its type: community of interests, blog, or page of a store, company, person.

If necessary, ask age restrictions(18+), provide a link to your website (if available), phone number, etc. In the “Foundation date” field – indicate current date, or any other – it doesn’t matter.

Last point: choose whether you want your subscribers (or simply Vkontakte users) to be able to offer their posts for publication in your community.

Among other things, you can connect your Twitter account in order to export publications to Twitter (auto-posting) from your VK group.

After making changes, do not forget to click “Save”.

You can get to the main page of your group (to see what it looks like) by clicking on the “Return to page” button.

The VK community page has been created and, partly, configured, but! If you still have some energy left, we suggest spending the next 10-15 minutes playing around with it a little more.

Today, perhaps every third user social network VK tried to create my own community or group at least once. However, if earlier people sought to create a group only for the sake of uniting common interests, now a personal public page can become a source of good, almost passive income. Some have already managed to take advantage of this, while others are just planning to launch their own business.

It would seem nothing complicated. Create a group, invite friends and acquaintances to it, regularly post new information, and make a profit from advertising. Whereas in practice, everything turns out completely differently than many businessmen plan. Moreover, the most common problem is not the recruitment of subscribers or promotion, but the choice of the initial topic. Popular niches of communities of interest on VK have long been crowded, and by creating another clone of an already existing successful group, you are unlikely to succeed.

So how do you get out? What kind of group can you create that, on the one hand, will be unique, and on the other hand, interesting for subscribers?

Uniqueness is the key to success

I have already repeatedly talked about my unsuccessful achievements regarding the development of VK groups. This is despite the fact that the topic of my community was unique. Nowadays, in the search spaces of the social network, you can meet groups of absolutely any direction, from the stories of mad cucumbers to the next daredevil’s trip to the million. It makes no sense to create a copy, because if you have a good original, people are unlikely to come to you. Creating something new is another question, even a problem. With creativity, even the most experienced craftsmen cannot create something unique.

I'll tell you how I did it. In each niche of VK there are additional so-called sub-niches, where the common interests of people are already scattered across other industries. In other words, if a person, for example, is interested in watching films and TV series and is a member of a large community of the same genre, then he can also be a member of groups with quotes, specific genre trends, and so on. So why not combine the best of everything into one to create a more convenient, larger community?

Competitor assessment

People are becoming more and more lazy now. The same YouTube is an example of this. Why read something if now you can just look and listen to the person reading? Then why switch between groups and get lost in news feed, if you can literally get everything you want in one place? It turns out that we have on our hands an analogue of a hypermarket, where you can find everything you need without additional trips to other stores.

Now choose your favorite niche, conduct a short review of existing VK communities on similar topics and draw the appropriate conclusions. How can you become unique in this case? Creating sections based on interests that could unite members of other communities, and preferably in a timely manner, could be an excellent solution to this problem.

You select the main interests of subscribers of other communities and implement appropriate sections on a specific topic to make it more convenient for the user to search for a new post if he misses it, and you get the result. The rest depends on your ideas and creativity.

Why is it even needed?

Exactly, why? Sooner or later you will have a question like:

• Why do I have so few members in my community?
• Why is there no activity?
• Could there be a mistake in the promotion?
• Still, the choice of topic is to blame?

If such “symptoms” appear, a person immediately begins to reconsider current strategies and change what, in principle, does not need to be changed at all. Again, don't do this. Everything comes with time and there is no need to change the chosen strategy at the first doubt, because this is how you can lose all your uniqueness, leading appearance your community to a standard template VK group, of which there are now hundreds.

If you are not satisfied with something, do not rush to draw conclusions and you will figure it out over time. This is not a matter of one month, so good luck!

Found an error in the text? Select it and press Ctrl + Enter