So, probably, you also have a lot of friend requests on Facebook from "Wedding Photographer Natalya", "Manual Therapist Ivanov" and "Evgeny Profnastil". Or (even worse) "Sandwich Restaurant" or "Old Karga Clinic". Tell me, do you accept them? Here I am not. I understand that people have come to the social network to sell their services. But in most cases, it seems that people have heard the ringing, but do not know where it is. They chose the right channel for promotion, but they did not learn to work with it.

Once again, having received a friend request from "Victor Repair", I decided to write a small guide for those who independently decided to promote their professional services in in social networks.

Tip # 0: you can't make a first impression twice

Therefore, before you become friends with everyone in a row, arrange the page properly, maintain it for a while, make it interesting. Avoid constant reposting from your website or from your company's website. If your page is empty, was started only yesterday, or filled only with re-posts from some sites or pages, no one will subscribe to it, because there is a possibility that you are a robot. Or a person, but you are not interesting to read in any case. And, accordingly, there is no need to keep them as friends.

If you want to promote your professional services yourself, create your content and behave accordingly, pay attention to your page. Without labor, you yourself know - nothing will come of it.

1. Use your real name and surname

Nobody wants to keep the incomprehensible "Andrey Elite Real Estate" as a friend. If you really are so rooted in this work and are sure that you will be a realtor until the end of your days, then use your real name. People are more likely to add as friends the unknown Andrey Ivanov, who enthusiastically writes about real estate in their city, than the faceless "Andrey Elite Real Estate" with a photo of a house instead of an avatar and constantly reposting from various real estate sites.

2. Tell stories

Everyone is interested in looking behind the veil of secrets of professional tricks. Otherwise, The Village's "How It Works" format would not have been so popular. If you don't know where to start at all, read these columns by anonymous experts to get an idea of ​​what is interesting for people to read about.

But the most important simulator - remember what you are talking about with your non-professional friends in your industry, about which you can laugh together. For example, if you are a dentist, talk about the funny behavior of the clients (well, they really behave very funny sometimes!). Of course, everything should be as anonymous and kind as possible, and ideally even with some kind of morality - like, do not go children to Africa for a walk.

3. Share your experience

Surely, you have been in this profession for so long that you have a whole list of obvious tips and tricks that no one ever does. For example, if you are a financial advisor, then you know that you need to have in reserve an amount of 3-6 monthly expenses. But, to put it mildly, not everyone knows this.

Tell, simulate the situation, again, using the example of your clients and real cases, illustrate what this leads to. Sometimes people don't realize they have a real problem with something until they see the real consequences. Based on your many years of experience, you can tell about these consequences, give advice. Plus, it's another way to prove to your followers that you are an expert and worth spending money on.

4. Don't skimp on good photos

Looking at your profile picture (and your page in general), a stranger should understand that you are a professional. A good portrait photographer will help you create that impression. Professional photography it is not so expensive, but the effect is permanent.

Take a photoset of 8-10 dissimilar photos at once so that you can change them from time to time and use in other resources, for example, in the media.

By the way, if you suddenly find yourself in the hands of your photo from some professional get-together, post it in the news with a note that “Here, they say, he told about new trends in N on the M forum”. Demonstrate to your subscribers that you are part of the professional community.

5. Keep it simple

No need for abstruse formulations. Remember that your readers are mostly people who do not understand your topic. Therefore, write your posts on social networks in the same language in which you communicate with the client when he asks stupid questions.

6. Make it possible to subscribe to your page

Vkontakte and Facebook have the ability to subscribe to a page for non-friends. That is, it may be embarrassing for a person to knock on your friend, but he is interested in what you write. In this case, a subscription is needed.

7. Chat with subscribers in the comments

If you wrote interesting post, and subscribers bombarded you with questions, take the time and answer their questions, give advice, clarify incomprehensible points.

People need to see that you are a real person, not a bot.

There are, of course, a number of moral and ethical restrictions here - that, for example, one cannot make a diagnosis on a social network. But I hope you know about such delicate aspects of your profession.

However, you don't need to immediately sell your services in the comments. If you can give free advice that will help the subscriber solve their problem on their own, give them this advice - it will only strengthen the level of potential loyalty.

8. Have your opinion

Everybody in the industry periodically has a fashion for something: for black furniture and brick walls, for rhinestones in their teeth, for Chinese toilets - you never know. You probably also know about this, and you have some kind of personal and professional attitude towards this. You can state your opinion in a reasoned manner (it will be especially popular if you scold this fashion trend).

For example, you are a dentist and think that rhinestones are good only on perfectly white teeth, and in other cases they only emphasize the icteric shade of the enamel. Or that it is unsafe for the teeth and not entirely hygienic (for example). Your opinion may be based on your practice, a recent patient, or something else. But the reasoned opinion of a professional is always interesting to read.

9. Do not write about what you do not understand

Those topics that online trolls can happily relish are taboo for you. You are too busy to discuss the cost of Peskov's watches and the political consequences of an invasion of some little-known country (unless you are a watchmaker and political consultant, respectively).

10. Be yourself

You can write not only about work - it is also important to remain a person.

You can post photos of bouquets sent by satisfied patients or colleagues, share jokes and professional humor, tell a little about your life, the time of studying and becoming a professional. Then your subscribers will feel that they have known you for a thousand years, and it will be easier for them to entrust you with the service.

11. Don't spam

If you have some kind of super-service and you want to tell about it, write about it in your own words. Something like “Hurray 🙂 Finally, we can talk about it. My colleagues from Clinic X and I have finally launched service N. This is something like ... and solves the problem with ... In our city, no one does it yet, although in the USA almost every first one already practices it. In general, if you are interested, I will gladly tell and show everything. "... Agree, this is much nicer to read than "Clinic X is pleased to offer you a full range of services for N. High-quality work, professional approach to their work - this is what unites the professionals of Clinic X!".

12. You are not a company

Firstly, everyone is very enraged by the accounts of companies that are added as friends. Everyone understands that they will spam. A separate page should be created for the company, and if you want to, put a link in your profile to the fact that you work for this company. The link will be active, and working on your personal page, you will thus attract attention to the employer's brand. In other cases, you will only be embellished by the fact that you are a passionate professional, and not an impersonal company profile.

13. If possible, make a portfolio

Of course, this works for those professions where you can show the result. Designers can show photos of the interiors they have designed. Builders - photos of houses built. If you decorate rooms with balloons, you can show that too.

Photos must be beautiful and of high quality! Remember - in your page everything should be said about professionalism and a serious approach to business.

And most importantly - add a few words from yourself, write what you felt and what difficulties you encountered while working on the project, what the client wanted, where were your personal suggestions. It always helps to build personal relationships with not-too-interested subscribers.

But, nevertheless, if you have such an opportunity, it is better to hire a professional who understands something in the maintenance of social networks, in the technical and reputational aspects of personal pages. If your budget is very limited, then hire such a person at least at the very beginning - to design the page. It is not so expensive, and the result is, if not instantaneous, but guaranteed.

I want you to promise me that you will NEVER create such mediocre pages like those of the conditional "Victor Repair" NEVER, okay? They do not solve the questions of potential customers, they do not entice him, but the most important thing is that they do not bring any financial or reputational result to Victor himself.

A successful online business can be built on almost everything, from creating your own website to using social networks. Each social user networks In contact with, Facebook or Odnoklassniki can absolutely create a community for free that can be used as a platform for making money.

It is not so easy to promote a group, so novice community owners are looking for useful information to promote their site. In this article, we have collected 16 tokens for promoting groups in social. networks, using which you will be able to promote your community much more efficiently.

How to promote groups in social media networks?

• Highlight the most active users among the subscribers of the community and reward them by installing their photo on the group avatar.
• Ask questions to subscribers, try to understand what exactly bothers them and, if possible, solve their problem.
• Conduct your own research according to your community's topics and share the results with the group.
• Give subscribers the ability to leave their posts in the group.
• Encourage group members to take specific actions, such as helping with an experiment.
• Be sure to ask users to like and repost (motivational pictures).
• Post relevant information (news) that will be of interest to subscribers.
• Spread guest posts to attract followers from other groups.
• Run interesting contests, even if the prize pool is not significant, it will attract attention.
• Find multiple admins for the group who will be adding content to the community.
• Create albums to add pictures of your members.
• Start collection Money to charity, it can increase the level of trust of subscribers.
• Try to be stable and add a certain number of new posts every day.
• Chat with subscribers, keep dialogues in comments and discussions.
• In parallel with accompanying the group, launch interesting events and advertise the community.
• V holidays you can pamper your subscribers with gifts, even a small gift will be nice to receive just like that.

Many popular social media community owners started out with full zero and gradually came to higher and higher results. Despite the fact that now there are already many groups, there is a chance to succeed in this area and it depends only on you whether you use it.

I advise you to visit the following pages:

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Social Media Marketing (SMM) is a set of works to promote a business by attracting additional traffic or attention from potential buyers to a brand, to a company, its products and services using social networks on the Internet.

In connection with the implementation of the new policy search engines, their trust is much higher in those sites that have groups in social networks. Accordingly, this brings them to the best positions in the search.

How it works?

What will the promotion on social networks give?

Increase brand awareness, increase the number of sales of services and goods.
It will help the company to analyze the opinions of consumers about the offered products (works), as well as find the target audience according to the necessary criteria.
Ability to maintain an active feedback with customers.
Timely provision of information about promotions, possible changes, discounts and more.
Improving the reputation of the site. Due to SMM promotion, its position in search engines is significantly improved.

VKontakte is one of the most popular Russian social media with about 30 million active users. It was originally created for communication between friends and acquaintances.

Today, almost everyone has their own profile on this social network, so it is potentially profitable and in demand. trading platform with a high probability of finding the target audience. It is convenient to post posts in the VKontakte group, conduct various polls. Its main task is considered not just to attract new visitors, but to turn them into regular users of their resource. Such a promotion strategy allows you to choose a contingent according to your topic, which further contributes to an increase in the popularity of your brand.

Instagram

Why it is worth promoting on Instagram:

• People use this network literally on the go with the help of modern mobile gadgets.
• The core of the audience is young people between the ages of 18 and 29.
• In terms of gender, women dominate.
• 57% of owners check their account at least once a day, and 35% of users do it several times a day.
• Visual content is perceived by people many times faster than textual content.

It is worth remembering that effective promotion Instagram account is a daily and constant work with photos and their descriptions, thematic hashtags, audience growth and likes. And thanks to the feedback left on the post in the comments, potential customers will trust the brand more, which can attract additional traffic to your website and have a positive effect on the purchase of a product or service. It is also actively practicing all kinds of contests and sweepstakes, which increases the number of people interested in purchasing products. Therefore, Instagram advertising is a great promotion tool.

As you know, Facebook is one of the five most visited websites in the world. Promotion of an organization in this network will become not only effective way attracting potential customers to your own website, but also a good opportunity to find new business partners. Most of the users here are adults with higher education and a stable level of earnings, in contrast to the young audience of VKontakte. Therefore, by choosing Facebook, you create for yourself the ideal ground for the development and popularization of your business. Promotion of groups (pages) will help to significantly increase the number of visitors to your site and expand the geography of consumer coverage.

Social media promotion prices

The cost of website promotion in social networks will depend on the type and volume of work performed, as well as the competitiveness of the topic. When drawing up an agreement for the creation and promotion of a group on the VKontakte or Odnoklassniki network, substantial discounts are provided for prices for work in the second and subsequent groups.

More detailed information you can always ask our qualified managers.

Today, in the form of an overview, we will tell you how to organize promotion in social networks, which platform to choose for promotion and how to prepare content.

Is there your target audience on social networks

Different people are sitting on social networks - with an average income and good incomes, from large cities and small settlements, young and old. Famous artists, Youtube bloggers, ordinary residents and even politicians have their own pages on social networks. According to a study by Levada Center sociologists, more than a third of Russians - 37% of those surveyed - use social networks every day. And more than half of Russians are active users of social networks.

There is any target audience on social networks - young mothers who will be interested in children's things and toys, directors of large companies who are interested in business trainings, busy people who often use cleaning services and food delivery to their homes. The main thing is to be able to correctly search for your target audience and work with it.

Materials to help you better understand the topic:

Choosing channels for SMM promotion

Instagram

The main feature of the social network is the emphasis on the visual component, that is, on photography. It pays little attention to the text, so without high-quality pictures or at least bright pictures from the Internet, promotion will be difficult.

The main feature of the audience of the social network Instagram is that more than 79% of it are women. There is no exact age data, but most experts believe that young people under 30 are registered on Instagram. Perhaps this explains the effectiveness of the promotion - the level of engagement on Instagram is 15 times higher than on the social network Facebook.

Pros: high coverage, relatively easy setup advertising, simple promotion using massliking and masfollowing.

Minuses: the inability to publish links in posts and the dependence of the visibility of posts on the level of engagement, which makes it difficult to promote from scratch.

Instagram is suitable for promoting products and services that can be sold with “eyes”: that is, those that can be beautifully portrayed. Popular here are clothing stores, flower and food delivery services, various souvenirs and hand-made goods. Services are getting worse, but with the right approach, you can sell them too. For example, Instagram often offers business advice and other types of advice.

In contact with

On VKontakte, according to statistics, more than half of the registered users are women. 37% of active authors are users age group 25-34 years old. And 25.7% of active users are people between the ages of 18 and 25. That is, more than half of the audience are paying users.

Vkontakte also pays special attention to the visual component, as in other social networks. There are no particular difficulties in promoting public pages, groups and communities - it is enough to publish unique interesting content and use standard methods attracting subscribers. A good advantage of a social network is its multidisciplinary development: depending on the needs of the target audience, you can choose an acceptable publication format. For example, Instagram doesn't offer that much flexibility.

Pros: high audience coverage, a large number of targeting settings, normal organic reach, the ability to invite users to a group.

Minuses: high competition, prohibition by users to invite themselves to groups and meetings, very strict moderation.

In terms of promotion, Vkontakte is good for anything that cannot be sold with a few beautiful photos. It actively promotes the services of medical centers, information businessmen, restaurants and cafes, travel companies, services of driving schools, banks, various goods and other products of the middle price segment.

classmates

The main feature of the Odnoklassniki audience is that the age of active users often exceeds 30-35 years old. At the same time, promotion on social networks is relatively inexpensive, especially when advertising in public.

Pros: coverage among a paying audience, viral content of interesting content - if someone appreciates your post, all the friends and subscribers of the person who put the "Class" will see it.

Odnoklassniki often promotes complex products, for example - building houses, comprehensive surveys in medical centers and other expensive goods and services. This social network is suitable for businesses working in the field of cleaning, construction, legal support and others, but most of all - for private services: for example, plumbing companies, car services, craftsmen.

Facebook

The main audience of Facebook is paying people: 37% of active authors are 25-34 years old, 30.6% are people from 35 to 44 years old, and 23.5% are people over 45 years old. Facebook pays special attention to text content, but at the same time the social network claims to be a platform general direction... The effectiveness of the promotion is usually high - a large number of business accounts are registered on the social network.

This social network is suitable for most areas of business. It sells B2B products, that is, business-to-business services, and promotes a personal brand. The social network itself gives examples successful promotion restaurant and telecommunication brands, gaming, sports, automotive, financial, educational spheres.

Pros: a huge number of advertising settings, wide functionality for promotion, good coverage of foreign target audience.

Minuses: stripped down organic reach and complex interface.

The selection of promotion channels - one or several social networks - should be depending on the specifics of your company's work and the product being promoted. In most cases, large companies set up accounts on all social networks, while small businesses need only one well-chosen site. For example, home delivery services are often published on Instagram. And medical clinics find their audience on Facebook, Odnoklassniki and Vkontakte.

Launching social media promotion

We will talk about promotion along a clear structure: first - about design, then - about content, promotion and tracking performance. You can write a book about each of these points: we will try to talk about the most important thing.

In Vkontakte

Publish interesting content: product reviews, guides, user reviews. If you are out of ideas for posts, check out the competing communities to see if you can learn something useful from their content plan. Try to alternate between entertaining and selling posts - this tactic on social media gives good results. The content plan needs to be drawn up only on the basis of a needs analysis target audience and the specifics of your business - there can be no universal recommendations. You can also add products - both to a group and to a personal page.

Even pictures have their own audience.

You can promote your group, personal account or public different ways... In the social network itself, they offer to set up targeted advertising and advertising in other public pages. Targeted ads will be shown to users when they visit Vkontakte, in the left column, and on third-party sites. And advertising in publics is in the community of your choice.

Efficiency analysis can be carried out directly in VK. Personal pages, groups and publics have a "Statistics" section. It shows the reach of users - the number of people who saw posts on the group's wall or in news feed, as well as the characteristics of the target audience. You can also view statistics for each post, and in the future do not publish posts that are gaining few views and likes.

In Instagrame

The design of an Instagram profile also requires attention. Firstly, Instagram is a social network where visual effect is primarily evaluated. Therefore, it is worth taking care of high-quality photos. Second, do beautiful profile design- one of the few places where you can leave an active link to a third-party site. Therefore, it makes sense to describe in detail what you do and what you offer subscribers, right in the profile description. By the way, it is advisable to immediately link your Instagram account with Facebook business page to easily customize your ads.

At drawing up a content plan for Instagram pay special attention to photos, pictures or videos. It depends on them whether your post gets noticed. Therefore, try to take clear, bright and detailed pictures or draw pictures from which it is immediately clear what you are offering to the subscriber. Do not forget to fill in the description - it is convenient to place a call to action in the text, a question for subscribers, additional information about the promoted services or goods.

An account of a service offering sushi delivery: everything is beautiful, bright, appetizing

There are many ways to promote your Instagram account. Free and quite popular - mass following and massliking... You can also promote individual posts or run standard targeted ads. And also - advertise with bloggers with large quantity subscribers. Instagram contests also work well. Read more about them in our article “Instagram Stories.

In Odnoklassniki

After creating a group in Odnoklassniki, think over the design of the community. Please note that older people often sit on Odnoklassniki. Tell in the description what you offer, put an attractive photo on the front page and choose the appropriate cover.

Example of a group header with a cover decorated with cartoon characters

When publishing posts, pay special attention to the text. Sometimes the usual statuses of people or groups get thousands of likes and comments. Jokes, anecdotes, comments on a political topic often become viral posts. But be careful - "hype" doesn't always help to promote the group.

Example of a post in a group offering flower delivery services

Statistics on Odnoklassniki show coverage, activity, what types of content are popular and many other parameters - all that is needed for primary analysis. Statistics are located in a group, in a separate menu. To promote your community wisely, analyze engagement and the types of content that subscribers enjoy the most.

Example of group statistics in Odnoklassniki

Dmitry Dementiy

The site of the social network "VKontakte" is one of the most visited in Runet. With the help of the platform, which is most popular among Russian-speaking users, people decide different tasks: from personal communication and finding friends to building a network of business contacts and finding employees, from self-expression and entertainment to business promotion and online trading.

This guide is dedicated to promoting your VKontakte business. In it you will find a step-by-step plan: from creating a community or a page to life hacks and tools for advanced users.

1. Start with planning

Determine the goal and objectives of the project's activity on the VKontakte social network. Remember, a goal is a planned outcome. Tasks are steps that help you achieve your goal.

Decide how you will interact with your audience, what information to offer potential and existing customers, what user problems you can solve. Ilya Rabchenok calls this the concept of community.

Be sure to record the planning results in a form convenient for you.

2. Determine the type of community you need

To promote your business on the VKontakte network, you can create a group or a public page. Use a group if you plan to encourage members to post on their own and start discussions. The group is an informal discussion platform with which you can find out the mood of the audience, manage the brand reputation.

Choose a public page if you plan to publish official information, branded content and independently manage discussions. In most cases, a public page is more suitable for promoting a business.

To promote conferences, trainings, webinars, use the "Event" community type.

3. Select the appropriate page type

Select the appropriate type and click "Create Page".

4. Create a page description

Public pages are indexed by search engines. Therefore, publish an informative description that will help potential clients find the public.

Select the Snapster room and set up export to Twitter if needed.

5. Choose the optimal settings

In the Sections settings menu, check the boxes you want. In the "Comments" menu, enable or disable the ability to comment and, if necessary, enable the filter of obscene expressions and keywords... In the "Links" block, refer to resources useful for the audience, and in the "Working with API" block, connect the API, if necessary.

6. Customize the group

Our blog has an amazingly useful and detailed guide "VKontakte group design". Use it to select and implement a suitable community look and feel. After registration, you can continue to promote the group.

If in this moment you cannot make time outward appearance public, come back to it later. Keep in mind that visually appealing design helps the user create a positive first impression of a group or page. So don't postpone the community design work.

In the meantime, at least select and upload a suitable page avatar. Try to find or create a unique image. It must meet the following requirements:

• The avatar size is 200 x 500 pixels.
• The thumbnail size is 200 x 200 pixels.
• Jpeg format, maximum quality, baseline (standart).
• The image should grab the attention of users and encourage them to click through to the page.
• The semantic content of the avatar should correspond to the topic of the page.
• The image must be of high quality.

Please note that when uploading to the VKontakte website, the quality of the images drops. To avoid this, use the life hack from the VKontakte support team:

• Open the image in Photoshop.
• Increase the size to 2560 by 2048.
• Press the Alt + Shift + Ctrl + S keyboard shortcut. In the window that opens, set the maximum quality and convert the image to sRGB format.
• Drag the image to the upload area instead of using the Upload button.

7. Tell your friends about the page

Use the Tell Friends feature to invite your followers to subscribe to the page. Follow this recommendation when publishing multiple posts in a group or on a page.

8. Invite your friends to subscribe to the page

Invite your friends to subscribe to the page using private messages (this tactic really works, proven in practice). Also ask your subscribers to tell their friends about the page.

9. Enter the page URL in the contact information on your personal page

This will help you attract followers interested in your personal profile.

10. Indicate the place of work in your personal profile

When you hover over the company name in the "Place of work" section of your personal profile, a preview of the group or page pops up. And in the "Career" section, a clickable avatar of the public is displayed.

To make a link to the company group appear in the "Place of work" section, select the "Career" section in the settings of your personal page. In the item "Place of work" using the drop-down menu, select the desired page.

11. Post interesting and useful content

The publication of useful and interesting content is a key factor in the successful promotion of a business on the VKontakte network. Therefore, it needs to be deciphered.

You will have to compete for views and subscriptions in an environment of excess content. In order for VKontakte users to pay attention to your publications, the information must be really valuable.

The following ideas will help you offer your customers really worthwhile information:

• Be sure to start with planning. Create a content plan in a form convenient for you. Plan for the long term. Our articles "SMM plan in 30 minutes" and "How to create an editorial plan for publications on social networks" will help.
• When planning content planning, take into account the peculiarities of VKontakte and the preferences of the audience of this network. Look for information in our article "Working with content in different social networks".
• Even if you make and sell very solid and ultra-serious products, learn to get an emotional response from your audience. This is a prerequisite for survival in a memes-filled content environment. Read madly useful articles about emotional content and the intellectualization of sexual attraction.
• Write specifically for the VKontakte audience. Publish unique information, not repost materials from the blog. Use the article editor to design your publication.
• Publish your video with subtitles. They generally get much more reach than regular entries... We talked about how to make such a video for free in the following video:

12. Style publications with wiki markup

This handy tool, with which you can beautifully design notes in groups and publics. If you manage a group, to create a wiki page, you just need to open the materials in the section settings. After that, the “Edit” button will appear on the “Fresh news” tab, which activates the note editor.

To create a post on public page, copy the following link into your browser: https://vk.com/pages?oid=-***&p=page_name. Replace *** symbols with the id of the public, and replace page_name with the name of the publication. On the page that opens, follow the link "Fill with content".

The community ID can be found in the URL. If you've changed the page URL to be user-friendly, go to the Community Posts section. Find the numbers in the link. This is the identifier.

13. Design publications with the article editor

In 2018, VKontakte presented a full-fledged article editor... To go to the editor, click the icon with the letter "T" on the panel for creating a publication.

The editor is intuitive. It itself sets the padding between elements and aligns the content. Clicking on the "+" sign allows you to add visual content or an audio track.

14. Share stories with subscribers

16. Use the scheduled posts feature

Use the Timer function to prepare content in advance and publish it at a chosen time. To do this, in the publication field, select the "Attach - other - timer" options. Select a posting time and click the Add to Queue button.

25. Advertise in Communities

26. Use retargeting

With this tool, you can serve ads to users who have visited your site. Create a retargeting pixel in your ad account. Paste it into the code of the site pages. The system will add site visitors or individual sections to the audience.

Life hack: add a retargeting pixel to your website right now, even if you don't plan to advertise your business on VKontakte yet. This does not affect the efficiency of the resource or the speed of loading pages. The system will add potential customers to the audience. You will be able to show them ads in a month or in a year.

27. Improve your targeting accuracy with Pepper

29. Post a trending video

Please note that this paragraph describes a prohibited trick. A couple of years ago, with his help, my colleague and I increased the number of group members from several hundred to 5 thousand in a few weeks. You can use it at your own risk. Think about what kind of video your target audience is interested in. For example, subscribers to food groups watch TV shows of the relevant topic.

Users often search latest releases favorite TV programs on social networks. You can download pirated recordings from file sharing services or video hosting and publish them on the VKontakte page. Audience representatives will find the video they are interested in, watch it and subscribe to your page. This tactic brings several dozen subscribers on the day the video is published.

Be sure to delete the video a few hours after posting. Firstly, it will protect you from the problems associated with the publication of someone else's content. Secondly, within a few hours your competitors will also publish a popular video, so the flow of visitors and subscribers will stop.

30. Analyze statistics

In the "Page statistics" section, the public administrator has access to the "Attendance", "Reach" and "Activity" tabs. On the Attendance tab, pay attention to your views and unique visitors.

Keep track of the age characteristics of the audience and the geography of visits. Consider the types of devices your audience prefers.

You also need data about referral sources and subscribed / unsubscribed users. Data on the number of users who joined and left the group are available in the standard statistical report (see illustration below). And you will receive a list of names of people who joined and unsubscribed with the help of Deserter applications.

Screencast where we show you how to use the Deserter app:

The Reach tab will help you estimate how many users are viewing your posts. The Activity tab will help you analyze user behavior.

If you are not satisfied with the standard statistical reports, use free service SocialStats. It provides access to advanced audience data as well as analysis of user behavior. Service "Comparison of groups" will help you compare audiences of communities. And the Repost Tree app will help you identify users who are sharing your posts.

Additional useful services for collecting statistics and solving other problems are described in our article “Overview of 45 services and applications for VKontakte administrators”.

31. Follow the activity in the community using the "Moderator" application

32. Advertise the page on the corporate website

33. Advertise the page in the newsletter

Mention the VKontakte page in the mailing list. Also include a link to the public in your email template.

34. Publish in the header of the site links to your pages and groups in social networks

The illustration shows how it looks in practice.

35. Publish the link to the page in the signature in the email

To change your signature in Gmail, use the Settings - Signature menu. In the Mail.ru mailbox, use the "Settings - name and signature" menu. V mail service Yandex use the menu "Settings - Personal data, name and signature - Add signature".

36. Conduct surveys

Polls increase audience engagement. To create a poll, in the publication field, select the "Add - Poll" menu. Use anonymous polls to encourage users to take part in them.

In 2018, VKontakte introduced Polls 2.0. Now you can add a background to the polls, limit the time of the survey, make it possible to select multiple answers.

37. Add useful links to the page

38. Invite your audience to participate in the discussions

Create multiple threads about topics that interest your audience. Maintain discussions.

40. Giveaway Prizes to Subscribers

You will attract new subscribers by giving away prizes and gifts. The price of the issue? From the logo cup to infinity. Use the app "Competition Manager" to effectively manage sweepstakes. Our guide "VKontakte Contests: How to Get the Results You Need and Not Get Banned" will help you organize and hold the competition.

41. Offer Subscribers Discounts

You won't believe what people are willing to do for discounts. And everyone will agree to subscribe to the page for the sake of a discount.

Life hack: in the "Shaving Classic" group, sellers and manufacturers of themed goods can advertise for free. To do this, it is enough to provide a discount to community members. This is one of the incentives for users to join the group.

42. Allow subscribers to upload photos, post their photos

This is another way to get user generated content and stimulate discussion. The idea is perfectly implemented in the "Shaving Classic" group. Community members upload photos of razors to the main album. Almost every photo gets a lot of likes and comments. The album is displayed on home page community. This is perhaps the most popular section in the group.

43. Set the relevant page status

You can announce a contest, announce a sale, or invite users to join the community. You can use a slogan as a status.

44. Publish entertaining content

Don't be limited to official content. Post funny photos, demotivators, memes, prank videos. More visual content! VKontakte users love it.

45. Ask your audience to share posts

You can limit yourself to a simple "repost is welcome", justify the need to share the publication from the point of view of science, or use another tactic.

46. ​​Pay attention to the visual appeal of your publications

Hundreds of materials appear in the feeds of your subscribers every day. For people to read your post, it must grab attention. This problem is solved by bright interesting photos. Seals, light erotica, photodogs - all means are good in SMM.

47. Use provocative headlines

The headline should sell the subscriber to view the article. So create killer headlines.

48. Advertise your page offline

Publish the page name and URL on printed products, business cards, souvenirs.

49. Steal content ideas from competitors

52. Publish viral content

True virality is almost impossible to plan. But it's worth a try. Each industry has its own recipes for creating viral content... Experiment, use different tools and formats, and monitor audience reactions. Helpful information about virality is in our publications:

• What is viral content.

  If you want to comment on behalf of a page or group, use the drop-down menu in the comment form to select the account you need.

  
  

  55. Link to the page in publications on the site

  56. Exchange your subscription for a free service

  Host free webinars, perform site and page audits, edit photos, advise clients. As a fee, require users to subscribe to your page.

  
  

  60. (Do not) use SmoFast or Forumok

  61. Write an article "50 reasons to join our VKontakte group"

  List all the reasons why users should join your VKontakte page. Promote it on all possible sites.

  62. Broadcast live

  Stream training events, conference talks, screencasts. Use the app or stream from your desktop. To do this, go to the community section "Videos" and use the appropriate function.

  
  

  63. Study the TOP-30 applications for "VKontakte"

  Test each of the 30 apps listed here on this list... We are sure many of them will be useful to you.

  64. Subscribe to the best publics on SMM

  To be in the trend of events taking place in the field and to be the first to learn about new ways to promote VKontakte. The list of such publics can be viewed.

  65. Create an article "The best publics on your topic" and include your group there

  Thinking why advertise your competitors? Trust me, it makes sense. We have seen this in practice. Within a week after the publication of such an article on our blog, the number of subscribers in our VKontakte group began to grow steadily. The same effect is observed when the public “Texterra” is mentioned in similar lists in other thematic groups.

  66. Post information about vacancies

  This will help you find candidates faster, but that's not the point. Potential clients trust a business that actively hires employees.