Let's consider the main issue for communities - their content. What is being written about now, what content is popular on social networks. What group topics are the most popular?

According to the current situation today, based on existing VKontakte communities, a certain list of the most popular topics for VKontakte publics can be identified. If you don’t know what a group or public is, or doubt the need to create your own VK community, then. Perhaps this is the fastest and easiest way to make money online today!

Number of publics by topic

According to our research among million-plus public pages (more than 1 million participants), the quantitative ratio by topic looks approximately as follows (in terms of ~60 highest-rated public pages within the social network):

• quotes of various kinds - 35.3%,
• humor - 29.4%,
• healthy lifestyle and taking care of your body - 15.7%,
• world of cinema and music - 11.8%,
• news from the world of design and cooking - 7.8%.

Topics with the highest engagement

Judging by the number of subscribers, the leading position is occupied by the topic of humor. Its representatives are “Evil Corporation” (3,704,600 subscribers), “MDK” (about 3,373,000 subscribers), “Positive” (about 3 million subscribers) and other VKontakte public pages.

Most popular topics

But in terms of the number of public pages with more than a million subscribers, the first place is taken by communities that reveal various kinds of quotes. These are quotes of a philosophical, everyday, sometimes scientific nature, as well as quotes from famous people, quotes from books and films. Examples of such publics are “Happiness”, “Beautifully said...” (philosophical quotes, communities have more than 2 million subscribers), “Zero” (more than one and a half million users), “Best quotes of all time” (quotes from scientists, writers and philosophers, the community also has just over 1.5 million subscribers).

No less popular in terms of the number of subscribers, although significantly inferior in the number of communities themselves, is such a topic as news from the world of cinema and music. This topic is represented by such VKontakte public pages as “5 best films"(just over 3 million subscribers), "Music" (more than 2,700,000 subscribers), "New Music 2013" and "Movie Mania" (each community has more than 1,800,000 subscribers).

Communities that offer rules for leading a healthy lifestyle and rules for caring for your body are “Beauty School”, “40KG”, which have more than 2 million subscribers and others. The owner of a number of such public pages is a graduate of the Internet Money project, Alexey Dobrynin. In this video tutorial he will tell you how he did it >>

Thematic niches on VKontakte

Communities focused on such topics for VKontakte public pages as design and cooking have recently begun to gain particular popularity. There are not too many large such communities yet, just as the number of their subscribers is small, but they are developing very rapidly and actively. Among them we can highlight “Cook it! - delicious recipes” (more than 1.5 million people subscribe to the public), “Just Design!” (news from this community is read by more than a million users).

Topics for public pages provide us with a huge selection, each of them can be developed at a decent level and, as a result, acquire a popular VKontakte community. The most interesting areas among the topics for VKontakte public pages are news from the world of science and specialized public pages (“Science”, “National Geographic Russia Club”), IT technologies (“Apple”, “Zuckerberg will call”, “Typical programmer”, “Habrakhabr”, “World of History”), new items from the world of books, as well as other niche communities. For example, the “Men's Lux” community can also be called niche, the topics of which include publications about a luxurious lifestyle, style, publications expressing the aspirations and ambitions of people (the topics do not blur into the publication of various beautiful things in general). How to choose a niche correctly for public >>

Mass popularity plus niche

A separate category of publics should be considered those that are on the verge different directions. For example, as we have seen, the quote direction is very popular, and design news is a niche. At the same time, at the intersection of these spheres there is, for example, the “ART Thoughts” community, which is in the mass-segment, but at the same time has an innovative design approach to the format.

Groups

It should be noted that in the context open groups(the format of which provides more opportunities for discussion) fan communities are most often created. Examples include the groups “Game of Thrones”, “Hannibal” (uniting fans of the respective series), “Geeks Empire” (discussion of comics and superheroes, fantasy). Groups provide ample opportunities in terms of speed of development and choice of niches (for example, about a month ago, the community of the series “Ray Donovan” consisted of only 3 participants, and was in this position for several weeks, which provided the opportunity for competitive development). At the same time, fan groups of TV series now tend to create support sites (they have lost such a driver of their development as the ability to watch films on social networks after the adoption of anti-piracy legislation).

We are absolutely sure that everyone can earn good money on the Internet. And our subscribers have proven this by their example more than once. The main thing in this matter is to know how! The Internet Money course will tell you in simple terms how to make money and help you get started quickly.

I have long been inundated with questions about making money on VKontakte. To be precise, by making money in contact using a group or public page.

I think that this topic is known to many, because it is heavily promoted, and, unfortunately, not in a good way. The fact is that most people who teach how to make money on VKontakte say that it is very simple, just create a public page and, literally after a certain amount of time, you will receive an income of 30-60 thousand rubles per month. And this is only at the first stage, and over time there will be a tenfold increase in profits. In fact, most of what they say about making money on public pages is not entirely true, or better yet, an embellished truth.

Why do so many people care about this? Of course, everyone likes easy money, everyone likes to earn good money, everyone needs money for some of their needs, but not everyone wants to work hard for this. There is an opinion that making money on pabriks is a complete “freebie”, that is, you created a public page, promoted it a little and that’s it, you already have money. No, that's not true. In my course, which will also be in video format, I will reveal the whole truth. In it I will touch on such exciting topics as creating a public page, promotion, promotion, proper design, content. I’ll tell you how to minimize the cost of a subscriber, how to create effective posts, what tools to use, what the consequences of poor-quality promotion are and much more.

Today I will tell you about the first question that all novice public administrators face in social network In contact with:

What topic should I create a group (public) on VKontakte?

On this moment exists three main themes, which are the most popular on the VKontakte social network and about 80 percent of all successful public pages are created on them. Main secret The choice of these topics is that they are relatively easy to promote and easy to monetize.

You probably already guessed, the most popular and most frenzied topic is humor. Our people love to have fun, laugh, love good mood and positive. In principle, this is quite good. It is very easy to get promoted in this topic, that is, the subscriber price will be minimal, from 30 to 50 kopecks. But the fact is that such topics are very difficult to monetize, because most of the audience for this topic are mainly school-age people. This audience is practically not solvent. Here you need to take the quality of your subscribers. I recommend that you think about monetizing this public with 300,000 subscribers; less will not be entirely advisable.

The second topic is business, money, success and everything connected with it. Great topic for a blog. But the cost of a subscriber doubles. You will have to increase the budget for promoting such a public several times, but, nevertheless, the result will be several times greater. This topic is easy to monetize, because it mainly attracts a solvent audience, businessmen, enterprising young people, people with an active life position. Monetization starts from 50,000 participants, initially, of course, these are not very large amounts, but with further promotion a few zeros will be added to your income.

And the third one is women's themes. This theme is very effective. I know people who have made crazy amounts of money on these topics. The whole secret is that the female audience on VKontakte is more willing to subscribe to public pages than the male audience. Maybe the whole reason is in psychology and slightly different thinking. This topic is easy to promote and easy to monetize. However, women are such a specific audience that requires a certain skill that, in most cases, only a girl can understand. Monetization starts from 50,000 subscribers.

Summarizing all of the above, I will name the three most popular topics:

1. Humor

2. Business, success and money

3. Women's theme

The topic in which to create a public page and work is up to you to choose. If you feel that humor is closer to you, then create a public page about humor and fun. If you are interested in the topic of success, personal development, business, then choose a topic in this direction. And if you are a girl, then create a women’s public, since you have more chances to succeed in this topic than men. And remember, when promoting a public site, not only financial investments are important, but also the attitude towards it. It is important that you work with soul and full dedication, then things will go easily and quickly!

In the following articles, I will tell you about proper promotion, how and where to buy advertising, how much it should cost, how best to monetize the public, how to design the public, where to get content so that visitors like it, and other important topics.

Articles on the topic

Almost every person subscribes to groups on social networks, but not everyone knows that community owners make money from this cash. What is a VK group - it is a place where people with common interests are found. Almost every owner of such a group can earn good money. Creating a community is very easy. To do this you will need to have a VKontakte page. Then create a group and choose a topic.In order for a group to generate income, you need a lot of subscribers.. What is money usually paid for?

CREATE YOUR GROUP

AND EARN!

• Healthy lifestyle.

Now more and more people have begun to lead a healthy lifestyle. The topic for the group is beginning to quickly gain popularity. The community can be filled with all sorts of motivational pictures, quotes and videos.

Also in the group you can collect information about proper nutrition, secrets about losing weight, etc. You will definitely gain a lot of subscribers. The main thing is that the information is interesting.

• Psychology. Another popular topic, thanks to which you can gather a large number of subscribers. Groups with this theme have already managed to gain more than five million subscribers. You can post any information on the topic of psychology in the community - self-development, success, relationships, personality development and much more.

• Education. This topic will never lose interest. You can teach anything in your group. These could be photoshop lessons, pickup truck lessons and much more. Choose what interests you. You will definitely find your subscribers.

• Cinema and music. No less popular topic. Everyone loves listening to music and watching movies. So why not create a community on this topic? If you are also a movie buff, then you will not find it difficult to interest other people with interesting material. In the group you can post trailers, reviews of films, cartoons, TV series, etc.

The most popular topics were listed at the top. In fact, there are even more of them. You can create not only large groups (sports, TV series, culinary recipes), but also choose a narrow topic (secrets of baking, psychology of relationships, the TV series Dr. House). If you do not understand how to make money on the Internet, then such a group should not be created. Such communities are not taken seriously because they are spammy and uninteresting.

In general, you can go to VK yourself and see what groups are in demand now. There is no need to create a carbon copy of exactly the same community. Add something interesting and unique. You need to get people interested. Then there will be a lot of subscribers. People are interested in something interesting and new. We hope that you have received answers to the question of what group to create on VK to make money. All these recommendations will help create a good community with big amount subscribers.

The most profitable theme of the VK group

Today the most profitable and hot topic, of course, is a topic that is related to finance. For example:

Earnings per month can be up to 200,000 rubles.

CANVA COM in Russian - INSTRUCTIONS ON HOW TO USE THE FREE SERVICE

If you decide to create a group on VK yourself, then today there is a free online service CANVA, with which you can quickly and easily create a group and design the VK cover yourself.

Design a cover for VKontakte yourself using the CANVA service

Designing a cover for a VKontakte group requires a careful approach - this is the face of the group, what people immediately pay attention to. The cover can attract even more subscribers or slow down the growth of the community. Using the same graphics, administrators place important information, which should be in plain sight for everyone.

Greetings! Come on, tell me, how many of you have thought about how to create a VKontakte community and monetize this enterprise? I am sure that among you there will be those who tried to become the owner of a profitable group on a social network, perhaps even filled it with content, worked on the design, but never achieved the popularity of their brainchild, failed to promote it. That is why I decided to devote today’s article to how to promote a VKontakte group from scratch. From my review you will get a lot of interesting information, learn about what you need to do to the group flourished. All advice will be practical, and you can immediately apply them without putting them into a long box called “Tomorrow”.

Why are we doing this?

So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of public pages with different thematic focus. However, profitable in this diversity there are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital intended for the creation and promotion of a VKontakte group is a secondary factor in this case.

Well, imagine, you decided to whip up a resource, recruit subscribers to it, and now you’re sitting, waiting for the money to start flowing. I advise you to roll up your lip and wipe away the drool. Nothing in this world falls from the sky(and what falls usually does not bode well).

To earn a couple of pesos, you will have to use your head. First of all, think and decide for yourself, what exactly do you want to do? That is, decide on the topic your community. I offer you several options from which you can choose the one that seems most attractive to you:

• earnings from advertising and affiliate programs (in this case the topic is absolutely not important);
• maintaining a personal blog;
• creating a resource dedicated to your hobby(this could be finance, music, dancing or anything else).

Socelin for getting high-quality public subscribers

Detailed instructions for creating a community from A to S

Creating a VKontakte group from scratch

Setting up a group

Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its actual at a construction site. To do this you need to do the following:

Promote VK pages and publics using Brobot

Decor

Since you and I are interested, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I suggest moving on to this activity:

1. Upload a photo (avatar) to your community. Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
2. Download links, leading to your website or other thematic community. Don’t forget to leave your subscribers your Skype, telegram chat link, Instagram page and YouTube channel. Edit all names and save.
3. If you are really interested in how to create a popular group in contact, then do not ignore this important point How " Latest news" Edit this block regularly, do not neglect the importance of fonts. Before saving the result, preview the page.
4. In chapter " Discussions» add new topics that will be useful to your readers.
   
5. Add videos to your project. It will be great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
6. When performing, remember that the sale of goods in it will be effective only if the “Photography Albums” are well maintained. Upload photos High Quality, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
7. To the section " Documentation» you can download useful instructions and manuals. Owners of online stores can keep price lists or lists of services provided in this section, for example.
8. Don't forget about regular interactions with your subscribers. Conduct surveys several times a week and encourage people to express their opinions in the comments. It’s very good to use when expanding a group’s audience. promotions and competitions. They can be carried out once a month, for example.
9. For those who plan to do business in their group, you need to take care of adding products to it with a clear name and detailed description. Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have reasonable price, which also needs to be specified. Don’t forget to indicate who/where to pay for the order, in what form the payment takes place, how and where delivery is carried out, as well as what guarantees you give to your customers (cash on delivery, exchange option).
10. If you wish, you can change the group and make it a public page. If you don’t know what the difference is between a public and a group, I advise you to read a separate article dedicated to this issue.
11. Create in a group convenient menu, make navigation easier. To do banner and wiki menu in the community I turned to specialists in this topic, if you need it, ask in the comments or write in a personal message - I’ll send you a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these steps yourself on the Internet. You can use a search engine and check.
12. And, of course, take care of the quality of content. Please note that in the group, commercial posts must contain photographs and make up no more than 50% of the total material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted by fun and a good sense of humor. Information presented in the form of images is more attractive.
    
13. So that clients trust you more and, as a result, advise their friends and acquaintances, provide them with the opportunity to leave feedback about your work. To do this, you can create an appropriate topic in the “Discussions” section. For regular customers offer discounts and give small gifts and bonuses.

Gather your target audience for your business with Pepper.ninja

How to manage a group?

To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the categories:

1. « Information", where you can edit the description, name and other fields at any time;
2. « Participants", which contains full list all subscribers of the group;
3. « Managers" Here you can add new or change the access rights of existing community administrators and editors;
4. « Black list» - a place where you can block unnecessary subscribers or malicious violators of the rules of your group;
5. « Links»;
6. « Community Statistics" This category is one of the most important and contains data on:

• Group attendance– the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
• Audience reach, which looks at your community’s posts in the “My News” section and data about your subscribers;
• Activities– actions of subscribers, reposts of your posts and reactions of other users of the social network to this data.

Results

Now that you know everything about how a VKontakte group is created, you boldly You can start implementing your own selling platform or increase the conversion rate of an existing community. Remember, your every action and decision affects how your subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!

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My respect, dear readers of my blog. Frankly speaking, I have never suffered from a lack of ideas. However, a recent meeting with the administrator of one VKontakte community made me think about something I had not encountered before.

Moreover, I had to teach this guy to generate something new. If I say that this was problematic for him, I will not convey 10% of the emotions that he experienced. It was hellish torment. For me it's more of a good experience.

So, let's figure out where the ideas for the VKontakte group come from. I will try to teach even a techie to use their imagination and generate something new. You may be able to come up with a unique topic for the community, section, or even specific posts.

Community Topic

So let's start with the main topic. This is the most difficult thing. I understand, but I hope these three rules will help point you in the right direction.

1. The information you give people should be interesting and valuable.
2. You will not achieve popularity if you simply copy an existing public page or start copy-pasting other people’s posts.
3. Don't write about what you don't know.

It would seem that there is nothing new. I didn’t discover America, did I? But let's turn these rules around and look at them in more detail. Think about what interests you specifically? What do you know more about than others and do you have any hobbies?

If you are a brutal macho, then creating a group for girls is simply stupid. You will not be able (or it will be very difficult for you) to step into the shoes of teenagers every time and imagine what will really be interesting to them.

Take a piece of paper and start writing the words that come to your mind. What did you do today, yesterday, as a child, in your youth, what hobby have you always wanted to take up. Let it be just a set of words that only you understand.

"Wood carving, countries of the world, Interesting Facts, anime". Perhaps you've always wanted to just lead Personal diary. Write down options that seem stupid at first glance. Take your time, this is the most important step.

Let this work take you a whole day or even a week. Please note that to work you will need to fight laziness and motivate yourself. You must really like the topic. Don't worry about how you will receive money. It's not that important now.

If the work is satisfactory, then there will be no problem with monetization. I'll tell you how to act.

Content

One more thing that I will never tire of repeating. The prize must be commensurate with the efforts of the competitors. If you ask a person to take a photo in your bar or restaurant with an expensive salad, and in return give him 50 rubles on his account mobile phone, be prepared that not a single soul will ever post a photo.

It’s not always worth putting yourself in the place of the contestant. Perhaps you don't relate to your own target audience. You are interested in the community, but you have never participated in anything. This also happens. Think and you will definitely succeed.

And finally, I would like to recommend to you the course “ From zombie to internet entrepreneur ”, which will help you understand the basics of content policy, teach you how to run your own business and not abandon it due to lack of profitability after just a year.

I sincerely wish you good luck in your endeavors. Subscribe to the newsletter and learn more.