It seems that every Internet user knows about Facebook today. Books are written about him, films are made about him, he is mentioned in almost every modern television series. And yet, the questions of what Facebook is and what its phenomenon is, continue to be asked by millions of users around the world.

How did Facebook appear and what is it?

The American website Facebook is the most popular social network today. The number of active users is more than 1.3 billion people - an amazing figure even for the Internet. When Mark Zuckerberg and his fellow Harvard students created the social network back in 2004, it was impossible to imagine how much it would eventually grow. At that time, Facebook, or more precisely, Thefacebook, was intended exclusively for American university students. And only in 2006, all Internet users over 16 years of age were able to use it.

Like any social network, Facebook is a resource whose main goal is to ensure communication between users. Every new member of this huge online community must register to take advantage of all its features. The more reliable data the user provides, the more likely it is that friends/acquaintances/colleagues/relatives will find him. In the future, account owners choose an avatar, publish photos, share links and, of course, communicate with each other.

Today there is both a web version of the social network and individual applications For mobile devices. By the way, statistics show that Facebook members prefer to use mobile versions site. Indeed, it is much more convenient - mobile phone or a tablet is more often at hand than a laptop or computer.

Social network features

With the growing popularity of the site, management began to think about creating the most “cozy” area for virtual communication. It became clear that limiting ourselves to banal exchange of personal messages is unacceptable if you want to keep the attention of users. Therefore, walls have appeared on the social network where you can leave posts, photo albums, comments and the legendary “likes”. It was the appearance of “likes” in 2010 that markedly distinguished Facebook from the rapidly growing list of social networks. With their help, users can mark published material as liked. Thus, “likes” became an evaluation tool, and later even began to be used in the algorithm for selecting recommended information for each individual account.

It's impossible to imagine Facebook without the apps that were first launched in 2007. The management has made it possible for third-party app developers to create and promote their products while making a profit. Today there are so many games and add-ons in the catalog that users have to carefully read the description of each one to understand how interesting they are. Almost all applications are duplicated in Google Play and AppStore and synchronizes with web versions, saving player results. Thus, users received exciting time-killers, Facebook received interest and activity from visitors, and programmers received work and material benefits from their favorite activity.

Finally, we must not forget about such an important part of the social network as groups and pages. These communities immediately began to gain popularity. They are created in order to unite users by interests, belonging to certain areas of life, etc. Naturally, each community publishes posts on a specific topic, stirring up the interest of participants and drawing their attention. The issue of user activity is especially of concern to brand owners who have launched their Facebook page. Their task is to expand their consumer audience and beautifully advertise the products/services they offer. Today Facebook is like advertising platform are used by hundreds of thousands of brands, and, as practice shows, the results of such PR are rarely disappointing.

So, the question of what Facebook is can take a very long time to answer. The history of this social network and its creators is interesting in itself. Not to mention the opportunities it gives to Internet users.

What is Facebook? Facebook is a social network that gives you the opportunity to communicate and share news online with your family and friends. Originally designed for communication between students, Facebook was created by Mark Zuckerberg while he was studying at Harvard.

By 2006, anyone over 13 with an email address could sign up for Facebook. On this moment Facebook is the biggest social network on the Internet, with more than a billion users worldwide.

Why use Facebook?

For many people, having a Facebook account is now an essential part of being online, almost like having your own. email box. And since Facebook is so popular, other sites have tried to integrate into Facebook. This means that in order to join the multitude various services online - just use your Facebook account.

How do Facebook page updates work?

Although Facebook offers tools to limit who can see your updates, it's important to understand that Facebook is designed to be more open than typical online communication tools. We'll talk more about how to share information and control privacy settings in lessons.

Until recently, the Internet was used mainly for searching for useful information and exchanging messages via e-mail. Today, Internet users spend more and more time on social networking pages. Thanks to Mark Zuckerberg, who founded Facebook, human communication has reached a new level, the existence of which one could only guess. The social network has become an integral part of the lives of billions of people on our planet, and from time to time they have a question - what is Facebook for?

Ample opportunities for communication

Initially, Facebook was conceived as an online analogue of a university album with the names and photographs of students, but Zuckerberg decided not to stop there. He turned it into a huge social network where users can communicate through messages sent via PM or left on the wall. Today, the capabilities of Facebook have expanded significantly, but the main goal is still communication.

Why create an account on Facebook if you can communicate using traditional means of online communication? Yes, for the simple reason that this is a more advanced level. For a long time, the main way of virtual communication was correspondence via e-mail. With constant access to the Internet, users switched to ICQ, while representatives of the American and European Internet communities communicated on MSN Messenger.

Facebook is an international social network, which includes residents of hundreds of countries, and makes it possible not to limit communication with compatriots. In addition, it creates a feeling of real communication, because... users do not hide under mysterious nicknames, but have a profile that allows them to paint a more or less real picture. Thus, by registering on Facebook, you can simultaneously conduct a dialogue with a work colleague sitting in the next office, a friend located on the other side of the city, and a pen pal living in the United States. Fast, convenient and, most importantly, completely free.

Entertainment and integration options

In order to expand the user audience, Facebook management decided not to limit the capabilities of the social network to simply exchanging messages and photos. The developers received the green light to create applications for the site, including many interactive and multiplayer games. With their help, Facebook users enjoy passing the time by competing with friends and setting personal records. A nice bonus is the ability to play the same game both in the computer version of the social network and in applications developed for smartphones. In this case, the results will be summarized, for which you only need to log in to the application using Facebook account.

By the way, another good reason to create a personal page on the social network Facebook is the possibility of integration with applications and other Internet resources. You can share with your friends interesting articles outside of Facebook with the click of a button. Or evaluate the information found using the same Facebook “like”. In addition, one profile will solve the problem of registration on thousands of Russian and foreign sites. Instead of entering your information each time when registering, you can simply click the “Log in with your Facebook account” button. We can say that a Facebook profile is a kind of universal “key” that gives access to a huge number of Internet resources.

SMM – expanding the boundaries of marketing

Naturally, Facebook is of interest not only to ordinary users, but also to representatives of the business sector. Marketers have long realized that social networks are a great place to promote a brand, and even created a separate marketing area called Social Media Marketing (SMM). As it turned out, the return on advertising in traditional types of media is significantly lower than on competent SMM.

Facebook is one of the most popular and effective SMM platforms. In the ranking of traffic to Internet resources compiled by the well-known statistical site alexa.com, the social network Facebook ranks second, second only to Google. About a billion users are active on the social networking site every month. This means that by creating a company page on Facebook, you are launching a mechanism for self-distribution of information. The main thing is to attract and interest users. Everything else will be done for you.

So, Facebook is a social network with really broad capabilities. For ordinary users, it is primarily needed for easy communication with friends, not limited by time or space. For business representatives, Facebook is a powerful SMM platform that allows them to expand their audience. And yet, to the question “Why is Facebook needed?” everyone must give their own answer, because, by and large, this is just a site that has become an Internet giant precisely thanks to the interest of users.

If the question is: “What is Facebook?” Whenever a day haunts you, it’s time to have a little educational program.

So, what is Facebook today and why is it so popular? Facebook is a website that is one of the largest networks in the world today. The number of Facebook users exceeds 400 millions of people from different parts of the world. Users can use the site in both Russian and English languages. It is precisely because of the huge user audience that it is one of the most promising areas for promoting websites and any other Internet projects.

More about the Facebook network
The birthday of the super popular network is considered to be February 4, 2004. Anyone over the age of thirteen has the right to register on the site, provided they have an electronic mailbox.

How Facebook works
On the social network Facebook, each registered user in his profile can communicate with friends from all over the world, exchanging instant messages, upload photos and view pictures of other users, as well as create all kinds of interest groups.

The site provides a fairly large set of functions thanks to which users can contact each other. Virtual winking is extremely popular, as is the so-called “wall” on which friends of the profile owner can unfollow. And, of course, Facebook users spend most of their time looking at friends’ photo albums and commenting on interesting photos.

Each user himself opens access to the information contained in the profile to certain people, thereby controlling the situation and preventing “intrusion” into the profile of unwanted people.

Interesting facts about Facebook
In 2007, the site owners announced to users the possibility of third-party programmers creating programs for a certain list of services, allowing them to make money on it. Thanks to this promotion, the functions of the site were expanded with new tools, which influenced the increase in the number of new users.
In 2009, each user was given the opportunity to choose the address for their page independently. Users appreciated the innovation, gaining even greater trust and respect for the site.

In the same year, users were able to independently choose the site language in their profile.

One of the negative aspects of the Facebook tangent is that, or rather, against the “like” button, since its use violates the policy information security countries.

So, now you know what Facebook is and, for sure, you are ready to join the ranks of users of one of the most popular networks in the world.

And:
Nowadays, many people use social networks to somehow influence officials. If you want your area to have high-quality urban lighting, then you can create a group on a social network and look for like-minded people from your area. Through such informal associations, people can be mobilized to achieve good goals.

Alexander Ivanov

In this article we will talk about what Facebook is, its capabilities and why it is needed for any business.

This social network is designed both for communication and for attracting customers. It was founded in 2004 by the now well-known Mark Zuckerberg while studying at Harvard University and is one of the five most visited websites in the world.

In 2017, Facebook's audience exceeded 2 billion users. There are many thematic communities where you can find like-minded people and friends with similar interests.

Any user can easily expand their professional contacts, search for clients and colleagues. To establish business connections, certain information that can be provided during registration helps.

Initially, Facebook was intended only for communication, thanks to which companies have the opportunity to get almost instantaneous feedback from personal clients and partners.

Reviews play a very important role in the promotion process, as a person will always trust the opinions of others. Therefore, just creating an advertising company is not enough. This is where business begins.

Features on Facebook

1. Testing demand for new products or services.
2. Attracting partners and clients.
3. Receive instant feedback on published information.
4. Advertising of goods or services.
5. Posting information about the company and its activities.
6. Direct communication with your audience.

In addition to all this, you can create business pages, personal pages, groups (communities), applications, and so on. This is how groups of people are formed according to interests, views and type of activity.

On their pages, users can publish fresh and useful information for a certain target audience, thereby increasing interest in your project.

If you manage your account correctly, you can quickly and successfully expand your customer base and, of course, increase sales.

How to Create a Successful Business Page

The basic principle is that the page should convey the idea that is reflected in the title. The design should also match the theme so that users can quickly find their way and make their choice.

Yours the main task— gather as many target audiences as possible, which includes not only people interested in this idea, but also potential buyers.

The name should be unique and immediately catchy, and not repulsive.

Facebook has a personal internal search that many people use. Therefore, it is recommended to mention in the title of the page keywords that you would like to rank for.

The main business idea should be written on the wall: add the necessary links and contacts so that the user can easily go to your site or contact you somehow.

The first thing the user notices is the cover, which should be bright and catchy. It should also reflect well the idea of ​​your business.

The left menu contains tools that you can use to create tabs or any other purpose.

The next step is to fill out the page.

In addition to posts that will bring potential customers to your site, you should note other interesting information on the topic.

For example, you can post news from your personal website once a day and give the same amount useful tips or educational and training materials.

Be sure to add a poll, generate a review, and post a video once a week.

It would be nice to organize some promotions or competitions once a month. This way you can quickly engage visitors who will like, comment, and repost.

How to promote your business page

To promote, you can use paid or free methods.

The free ones are as follows:

• leave comments on behalf of your business page. The title will appear as a link, which will encourage you to go to your personal page. To do this, next to the “main” inscription, select the desired one from the list;
• you can join an unlimited number of thematic groups that suit your topic, and attract users from there using posts with links;
• You can attract traffic to business pages from your personal Facebook profile;
• if you have a website, then use it to promote the page. Install relevant widgets or links;
• You can exchange posts with other public pages of similar topics.

From paid methods promotions can be distinguished:

• Targeted advertising - in the right column or news feed;
• Advertising through the owner of the community you are interested in, who, in turn, publishes your post on his page or group.

In order to make the most of all the features of Facebook, you can check out this cool online training .

What can you promote on Facebook?

Before we talk about what exactly can be promoted on this social network, let's figure out why Facebook?

In the vastness of the RuNet, about 30 million users visit this network every month, which is several times smaller than the audience of VKontakte. But at the same time, the age range of these people is from 18 to 45 years.

This is a fairly active audience, which, moreover, is much more solvent. And this has not been a secret for a long time.

You can register on FB only from the age of 13, and there are no such free content like music and movies.

A business page can act as a business card for your own or corporate website. On it you can publish announcements of new materials or articles on similar topics, thanks to which your site will be constantly visited by the target audience.

Information businessmen who sell courses, trainings, seminars or coaching, owners of their own businesses, online stores, and networkers are actively promoting on Facebook.

Conclusion

To summarize, I would like to say that Facebook is a powerful marketing tool. Profiles, pages and groups make it possible to quickly achieve success, expand your customer base and increase sales!

A huge number of companies are proof of this.

This is where I end. Don't forget to subscribe to blog updates and the Telegram channel t.me/site, as well as share information on social networks.

Happy promotion!