Hello everyone!

[Update: I recently wrote a more recent tutorial on pro, be sure to check it out too].

That is, in order to take the text into the h1 tag, we need:

1. Highlight the required text.
2. Where formatting is set (see the picture above), click on the drop-down list.
3. Find the item "Heading 1".

The situation is similar with the h2, h3, h4 and further tags:

The right WordPress titles for smart SEO optimization

The h1 tag is commonly used to specify headings. That is, ideally, as I believe, on the post page, the h1 tag should only be encountered once... I will say this: search engines attach the greatest weight to words in the h1 tag, then in the h2 tag, then h3, etc. descending. And since we set using keywords (I hope I'm right? You do this?), Then we simply have to give the title of the page or post an h1 tag (at least I do that).

How to find out the title of the page in the h1 tag or not?

As you can see, the title of the article is taken in the h1 tag (class = "title" is also set there, ignore it). If you don't have h1 here, I recommend changing it. For this:

That is, you just need to prescribe at the beginning

, and then

H2 tag

I usually use the h2 tag in an article 1-2 times. Why? Because, the more h2 selections, for example, then the less significance this tag for search engines. This is why you shouldn't overuse tags.

But note, using tags is not only beneficial for SEO optimization, but also improves readability for the LIVE reader. You not only "sniff" keywords, but do it beautifully. That is, dilute your keywords. Notice, for example, this post contains h2 at this point:

As you can see, this heading includes one of the keywords of the lesson. “WordPress headers”(Note, I also "shoved" this keyword here).

H3 tag

It is reasonable to use the h3 tag under the h2 tag. It is better not to cost brother text in heading 3 if there is no h2 tag in the post. That is, it is desirable to follow the logical chain. For example, in this lesson the words “h1 tag”, “h2 tag” and “h3 tag” are taken from h3. Again, they are keywords. I hope you understand the principle ...

Tags h4, h5, h6

The h4, h5, h6 tags are very rarely used, usually I don't use them at all. They can set some specific style properties. For example, the h4 tag will capitalize all letters, the h5 tag will change the color of the text, draw a border around it, etc.

To change these properties, just open the style.css file and, using the search, find there, for example, the phrase “h1”:

And already there you change the properties by applying.

Friends, don't forget to use WordPress titles in your posts, search engines will love you very much for that.

See you soon!

How to use it correctly H1-H3 headers on the page in terms of SEO? There are a number of rules regarding the hierarchy and content of H1-H6 headers, the observance of which has a positive effect on the promotion of the site.

To predict how search engines will rate the use of headings on a page, you need to have a clear understanding of what they serve. It is more convenient and easier for users to perceive well-structured content. The text should be divided into logical blocks and equipped with pictures, where necessary - lists and tables.

Headings are used for such blocks, which in turn are made up of paragraphs. You need to try to ensure that each paragraph is a logically complete thought. Let's turn to the diagram that best demonstrates the correct hierarchy of H1-H3 headings on a page:

The H1 tag on a page should only be used once. The rest of the headings should reflect the logical hierarchy of the page. The H2 headings will be the H1 subheadings, while the H3 headings will be the H2 subheadings.

As for the H4-H6 headers, they can be used for blocks with non-main, additional, information on the page. Or they may not be used at all. The content of the lower-level headings is clearly less likely to affect a page's relevance in the eyes of search engines.

The following diagram demonstrates the violation of hierarchical nesting of headers:

In general, html documents should not only have a logical structure, but also have semantic markup. This means - using tags for their intended purpose. You should not use them to decorate the page. The logical structure and markup allows search engines to easily identify the meaningful parts of the page, and it will rank better.

Tags H1-H6 for SEO

If HTML standards allow some liberties with the use of tags, then from an SEO point of view, this is unacceptable. H1-H6 tags should not contain other tags, such as B, Strong and others. Some time ago, a Panda filter was imposed on my site, the main reason for which, in my opinion, was not following this rule.

From an SEO point of view, H1-H6 tags shouldn't have CSS classes. Search engines perceive the class of H1-H6 tags as an attempt at manipulation. It is understood that you reduce the font size of the headings and use them for other purposes, but to increase the relevance of the page. The way out is: use CSS, but no classes.

As for the generic id attribute, HTML5 uses it as an anchor. If the identifier is unique not only on the page, but also on the entire site, then apparently the attitude towards it will be more loyal.

Links within headers are also not allowed. The HTML5 specification allows the opposite situation: you can put an entire block in the A tag, consisting of any elements except the A tag itself: heading, paragraph, image, inline Span elements. Perhaps in this case, this is also acceptable.

Keywords in tags H1-H6

Now about the presence of keywords in the tags H1-H6. Of course, they must be present in the headings. It is necessary to follow the general rule for all keys on the page. The closer they are to its beginning, and to the beginning of the element containing them, the higher their weight will be.

Note the gradient background of the illustrations for this article - it reflects the importance of the keys on the page. Where the color is darker, the weight of the keys will be higher.

Let's look at the document hierarchy again. More important key phrases should be in H1, and less important ones should be in descending order: in H2, H3. But what about the Title tag? It is best not to make the Title and H1 tags identical, however, it is desirable that the main passphrase is contained in both.

Some of the words from Title, which are not included in H1, can be "spread" to other titles. They can also repeat some words from the main key phrase. You will get "diluted" keys that will drive traffic for low-frequency requests. But do not overuse such repetitions, no more than 2-3 per page, otherwise you will run into sanctions for over-optimization.

Now about the typical mistakes, and let's summarize. Do not list keys with commas in headings, use punctuation marks to a minimum. You should not push on high-frequency keys alone. A concise title that reflects a logical thought is best.

Do not forget about the uniqueness of the headings on the scale of your site, and preferably the entire Web, although this is difficult to accomplish. A mistake will be their excessive use, when there will be one "thin" paragraph under the heading, and then the heading will follow again.

Hello, friends! We are glad to welcome you to Andrey and Dasha's blog - Thebizfromscratch. For a long time we have not written anything about SEO and in this article we want to catch up, because the topic for today is the Impact of H1, H2 - H6 headings on website promotion. We will tell you about the rules and principles for writing titles on your blog and we hope that our experience will be useful to you.

How to place meta tags H1, H2 ... H6 correctly

So, when designing a publication, we prescribe the meta tags in the following order:

It is the most significant heading, therefore it is customary to enclose the main search key in h1 tags, preferably diluted with neutral words, i.e. diluted title.

The next most important header, which is used to select a low-frequency request matched to the main request.

1. H3, H4, H5, H6

In fact, they do not have much influence on the promotion. However, the inclusion of keywords in them can lead to over-optimization, which will only cause a negative response from search bots. Therefore, we use these meta tags only for the beautiful structuring of the article. To make it easier for visitors to read and immediately understand where one thought ends and another begins. Moreover, do not forget that all posts are written exclusively for readers and you should not get carried away with the frequent repetition of the same words / phrases.

And so that the above information is correctly understood, let's look at an example! Suppose you wrote an article for the search query - "How to make a website." This phrase must be registered in the Title field and repeated at least 2 times without changes in the text itself. Or, as many do - they repeat the search query 1 time per 1000 characters.

If further you need to select the structure, then feel free to use H2 containing a low-frequency query. Again, in the framework of the example - "How to make a high-quality website on the WordPress engine." Write the rest of the meta - tags without keys.

1. Do not include links to other promoted pages in your titles. The link code will be regarded by search engines as keywords and will only hurt the ranking.
2. Don't place lower-order headings above more meaningful ones. The first should be followed by H1, then H2 and further on an ascending basis. A tree structure should emerge.
3. It is recommended to use H1 once, H2 no more than 3 times, and H3-H6 as much as necessary (only without keys and only if necessary).

Perhaps these were the basic principles and rules that we use when writing articles. We hope that the topic - the impact of headings H1, H2 - H6 on website promotion - has been disclosed and you have found useful information for yourself. In case of questions - be sure to ask them in the comments, we will try to help.

HTML tags h1, h2, h3, h4, h5, h6- these are six headings showing the relative importance of the block after the heading, depending on the heading level h1, h2, h3, etc. H1 tag - first level heading, the h2 tag is the second, the h3 tag is the third, the h6 tag is the least significant heading of all. H1 heading Is the second most important element on the page after the title tag (page title) and the most important tag of all H.

Using html heading h1 tag on the page is allowed no more than once and by default, the first level heading H1 is displayed in the largest (among other H tags) bold typeface. The rest of the H heading tags have a smaller font size depending on the level.

An example of using the heading h1

Headings h1, h2, h3, ..., h6 - html tags that have a required end tag. They are block elements and always appear on a new line. Items following the heading H also start on a new line without using
... Likewise, an indent is added before and after the heading h1-h6. When using the h1 tag and other heading tags, the align attribute is allowed, which determines the alignment of the heading. By default, all html-h1-h6 tags are aligned to the left (h1 align left), using the align attribute you can align the h1 tag to the center (h1 align center) or to the right (h1 align right).

Also, it is undesirable to use tags inside H1, H2, H3,…, H6. Especially sharing H headers with html tags: STRONG, B, EM and A.

H1, h2, h3 tags example:

Article title

Introduction.

Article title 1

Part of Article 1.

Subtitle of Article 1

Clause 1 of part 1.

Subtitle of Article 2

Clause 2 of part 1.

Article title 2

Part of Article 2.

Subtitle of Article 2

Clause 1 of part 2.

Insofar as h1 tags, ..., h6 are designed to focus the attention of search engines on certain parts of the text, they are used when, for example, to display the h1 title of the text or other content. However, the use of h2-h6 headings is often not limited and goes beyond the text. As a result, titles and their properties are used to style the category menu and even the sidebar or footer elements. In such cases, not only the order of placement of H headings on the page by level can be violated, but also the extremely important principle of originality. headings h1, h2, h3, h4, h5, h6 within all pages of the site. More on this below.

HTML h1 tag what to write and how to fill

From that how to write h1 tag and the rest of the H tags, depends largely on the success of the optimization and SEO of the site for search queries. Before how to make heading h1 there are a few simple rules to keep in mind. Using rules like these, you can make your own yourself. They relate to what will be h1 heading text and where the headers will be placed.

How to use h1-h6 headers:

1. Hierarchy of headings. The h1 heading must be above all other h headings on the page. The rest of the headings are in level order.
2. Gradation of fonts. The higher the heading level (h1 is the highest), the larger the heading font.
3. No more than one H1 per page. HTML h1 tag can only be used once per page. Two h1 headers will mislead the search engine, which can lead to unpredictable consequences when indexing a site.
4. Nothing extra in H headings. Do not use anything other than text in H1-H6 headings. Avoid using other accent tags (strong, b, em) and links inside H tags.
5. Don't overuse the headings h2, h3, h4, h5, h6... Excessive number of "important" page elements can be interpreted as spam or over-optimization of the site.

Heading text h1, h2, h3, ..., h6

H1-h6 tags should contain a short description of the corresponding section of text with characteristic keywords. Don't include anything extra in your header content. When filling in h1, h2, h3, h4, h5, h6 headings, as well as other attributes, it is advisable to adhere to the following rules when assessing the significance of the heading.

1. Direct occurrence of the keyword in the title. Exact match of the keyword in the title for the corresponding request.
2. The uniqueness of the title relative to other pages on the site. Duplicate titles on different pages of the site may not be taken into account by search engines.
3. The proximity of the heading to the beginning of the document. The closer to the beginning of the html-code the heading is, the greater its value relative to other elements of the page and the more significant the content of the heading is.
4. The proximity of the keyword to the beginning of the heading. Ideally, the title should start with a keyword.
5. The length of the heading is h1, h2, h3,…, h6. The title must not exceed 60 characters. Search engines handle a limited number of characters, long headlines will not be fully understood.
6. Literacy of headings. Grammatical errors in the title reduce the relevance of the title.
7. The density of keywords in the title. All headings are evaluated for re-optimization. Therefore, do not push more and more keywords into the title, the title may be ignored.

Tag h1 joomla, wordpress - headers in CMS

Many CMS support the use of h1, ..., h6 headers. Sometimes headings are arranged automatically. However, not always taking into account the specifics of the site. The correct placement of headers in the h1,2,3,4,5,6 tags on joomla, wordpress and other modern CMS sites can give an amazing result for a SEO site. Therefore, take the time to customize the site engine. Trust me, it will pay off.

H1-H6 headings are extremely important. You shouldn't neglect them, but you shouldn't abuse them either. Headings can both raise and lower a site.

Write in the comments how you use H-headers.
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Write short, succinct, and literate headlines.

A headline in the text is a tool that makes information convenient for readers and structures it for search engines. With the correct formatting of the H1 – H6 tags, it will be easier to bring the site page to the leading positions in the search results.

It is by seo headers that Google and Yandex determine how much the subject of your page matches the requests that users enter. In other words, how relevant the page is. Page relevance is one of the main SEO factors.

h1 is the main subheading in the article, which is usually placed above the text.

h2-h6 - small subheadings that are nested.

Main heading h1

The most important title of the page is marked with the h1 tag. This can be the title of a page, article, or product. This is a required heading and it must be present on all pages of the site, without exception. Very often I see that there is simply no h1 tag or there are several of them. Instead of h1, instead of the page title, there is an h2 tag. This is in the best case - it happens that there are no H-type headings on the page at all. And what looks like a heading is just a regular div or span block with pre-defined styles that fit the heading.

Each page of your site carries some specific information (in any case, it should). You will place the main essence of the information in the title. For example, if you sell 3D TVs, then the page title should look like the main request and be highlighted in the html code of the page with an h1 tag.

Basic requirements for h1

• The page must contain only one first order heading (heading 1, h1). This is the main headline that is visible to the user and reflects the key point of the post.
• The H1 heading always appears at the beginning of the text.
• The title must be no longer than 65 characters.
• H1 must be unique within your site.
• The H1 tag should not be a link, image, etc. The title must be the title.
• In H1, try to enclose the most frequent keyword.

H2 heading

If many still adhere to the rules and use h1 on the pages of their site, then many neglect the h2 tag, but in vain! This tag is usually marked with subsections of the article, page.

Even at the stage of collecting the semantic core for the site as a whole or for a separate article, you need to roughly understand what sections the article will consist of. Will we describe in detail the benefits, cost, or any other details on the topic of the article or on the product.

For example, product pages in a TV store - if the heading h1 of the page has the form "Panasonic TX-75EXR780 TV", then with the h2 tag we will roughly break the description of the product itself into parts (subsections) on the page and look like "Characteristics of the Panasonic TX-75EXR780 TV" and “Benefits of the Panasonic TX-75EXR780 TV”.

Thus, due to headings like h2, we will capture important points that may also be of interest to the site visitor in addition to the name itself. Now the site will compete with the rest not only for the request for the main “Panasonic TX-75EXR780”, but also for additional requests regarding the advantages and characteristics of this TV model. And reaching a larger number of requests, in turn, means an increase in traffic to the site.

Sometimes the h2 heading ended up in the snippet of search results. As a rule, either h1 or title gets there - they are both the most important page titles in terms of importance and have an advantage behind them, but the influence of h2 on the snippet is not excluded.

Basic requirements for h2

• It is desirable to have 2-4 H2 headings on the page. Should reflect the essence of further text.
• The most frequent request - in the H1 header, less frequent - preferably in the H2.
• The H2 tag should not be a link, image, etc. The title must be the title.

H3-h6 headers

All headings starting with h3 and up to h6 carry a clarifying and subdividing page into subsections, but this is rarely used. You just have to have a very huge article so that you can build such a hierarchy from page subsections and use all types of headings.

Basic requirements for h3-h6

• It is impossible for the smallest subheading to be present without the larger one. That is, if there is an h4 tag in the text, then it must be preceded by h2 and h3.
• The higher the heading level, the larger the font should be. In WordPress, the default settings are usually set in such a way that tags are automatically formatted in the correct form.
• All h-tags must match the content of the content, display the essence of the information.
• It is unacceptable to use h1-h6 as anchors or active links.
• You cannot write other tags inside the h tag.
• Only text and punctuation marks are allowed in h tags.
• Subheadings should not contain overspam of keywords. It is best to use keywords in title, h1, h2, and in smaller ones, such as h3, h5, h6, focus on a detailed disclosure of the topic.

All headings must be in strict order. The first on the page is always the heading of the h1 type.

If the subsections for each of the h2 headings turned out to be impressive in size and several even smaller subtopics are affected in them, then inside each or one hotel subsection with the h2 tag you make folded “mini” page subsections and mark them up with h3.

It is not necessary that all subsections headed by the h2 tag will be large and should be split into several subsections.

Here's an example of a good heading hierarchy from an article on promoting a WordPress site:

How to fill in h tags in WordPress

h1 is filled in by default in the field above the article:

To make subheadings h2-h6, you need to select the required element or place the cursor on the required line and, hovering over the “headings” tab, select the required one by clicking on it.

There is an even easier way - you can type the text in the Word, using the necessary markup and just copy-paste the article to the editor of Wordpress. The selected titles in Word will automatically appear in the correct sizes. If necessary, you can tweak them using the WordPress CMS editor tools.

The correct placement of headings in the h1, h2, h3, h4, h5, h6 tags can give an excellent result for a SEO site. Therefore, take the time to set up.

h1-h6 headers are extremely important. You shouldn't neglect them, but you shouldn't abuse them either. Headings can both raise and lower a site.