Facebook, Twitter, Instagram, and YouTube top the social media rankings in the world, but users from Russia (and other post-Soviet countries such as Belarus, Kazakhstan, and Ukraine) often prefer regional replacements for these platforms.

And this difference in popularity can make a big difference for companies that use such sites for advertising, as it can completely change the marketing strategy (which is used in other parts of the world). In addition, social networks, the rating of which in Russian-speaking countries differs from the global one, can provide tremendous opportunities for international communication. Currently, the most popular are eight social networks.

"In contact with"

VK (formerly known as VKontakte) is the most widespread social network in Russia today, with over 46.6 million monthly visitors. Undoubtedly, this resource tops the rating of social networks in the post-Soviet space.

There are many interesting opinions about this site, but it can be best described as a combination between Facebook and a data exchange service. Like Facebook, each user has a profile, and he has the ability to search and add other users as friends to see their status updates, new photos and videos.

Along with these traditional functions, users can also upload audio and video files of any kind and share these resources with other people. This has been scrutinized in the past as it has crossed legal boundaries from time to time, however recent reports indicate that VK is now working with major record labels. This allowed the launch of a subscription service that allows you to legally exchange media files. That is why VKontakte has been leading the rating of social networks in Russia for several years.

"Classmates"

While VKontakte may be the most popular service among young users (aged 18-35), OK (originally Odnoklassniki) is more commonly preferred among social networks. This service has more than 31.5 million visitors per month, with a larger percentage (69%) of women. This platform, by the way, was the first in Russia and, one might say, gave rise to such a phenomenon as social networks. The rating of sites in this category will always remain incomplete without mentioning it.

Like VK, OK enables users to create profiles, find friends, and share status updates and images. The main purpose of creating the platform is to communicate with classmates and friends with whom users could have lost contact many years ago, so the search parameters are quite detailed.

In addition, the site has a function that provides information about who visited your page (regardless of whether you are their friend). To view the profiles of other users, there is an anonymity function for which you have to pay (to enable "Stealth Mode").

"My world"

Perhaps the best recognized analogue of Russia's Moi Mir is Google+. Both of these services are extensions of the Internet e-mail provider (in the case of "My World" - mail.ru). Moy Mir has struggled to find its own unique niche on a broader scale, but the popularity of the network is not so great. At the same time, more than 16.6 million people monthly use this service to exchange images, music and videos, as well as to play games and meet new friends, which is why it is included in the rating of social networks. The My World search strategy contains several options that are not available on other platforms.

Facebook

Social networks, the rating of which is great all over the world, have not bypassed the post-Soviet space either. Despite the fact that Facebook is not the most widespread site in Russia, its popularity has definitely begun to grow - now it receives more than 21.6 million monthly Russian-speaking visitors per month. This is not surprising since Facebook is constantly changing its platform to better meet the needs of its users.

Analysts believe that one of the reasons Facebook is becoming more popular in Russia is business communication. According to some sources, more than 30% of business discussions in Russia take place on Facebook. Therefore, it will not be surprising if this platform eventually tops the rating.

"Livejournal"

Livejournal is a blogging platform that has been around since 1999 but has not been used in most of the world since then. This trend is far from the truth in Russia, where more than 15.1 million users visit Live Journal every month. This figure is more than half of the total website traffic.

Twitter

Twitter is another classic social media site that does well in Russia. While it doesn't get as many unique monthly visitors as the other services on this list (around 7.7 million monthly visitors), it boasts a subscriber base from every user. Thus, even though Twitter may not be a mainstay for most Russian social media users, those who choose to use it do so on a large scale.

Rutube and YouTube

Rutube is essentially Russia's answer to YouTube - a social media platform focused on video sharing for all types of content. Even though this service hasn't achieved the same reach as YouTube, it has amassed a lot of content from a wide variety of users.

Rutube hosts both licensed content and user uploads. The vast majority of downloads are in Russian. This high percentage of Russian content makes the platform an incredibly valuable resource for those trying to learn the language.

Instagram

The first social media platform on this list - Instagram - has become extremely popular in the past few years, and its popularity in Russia is no exception. Instagram is rapidly advancing in the rankings, and today has 12.3 million monthly users (of which 77% are young women).

This shift in popularity is largely due to the cross-posting between Instagram and other platforms where users can use great photo editing tools. This allows you to enhance and capture the photo, and then post it both on Instagram and other popular social media sites.

While the basic functions of Instagram continue to be easy to access and use, there are several options for tools and third-party applications that most of the users don't even know about. This platform is expected to lead the social media rankings in most countries soon.

Concluding this review, it is worth noting that the success of such unique social networks as VK and OK in Russia and neighboring countries may surprise those who are used to Facebook, Twitter and Instagram, which have a complete monopoly in the world.

There are definitely a number of benefits to sites targeting a specific user base, whether geographically (as in these examples) or demographics (age of users).

Today social networks are so firmly rooted in our lives that the composition of the five most popular social platforms practically does not change from year to year. However, the extent of penetration and use of these social networks differs depending on geography and demographic factors. Understanding these differences plays a big role when targeting a specific audience. When comparing the most popular social networks, it is important to pay attention not to the number of registered accounts, but to the number of active users. From the review, you will find out which social networks are growing faster than others, and which are now in decline.

Most popular social platforms

The chart, produced by analytical agency Statista, gives a clear idea of ​​the number of active users (in millions) on the most popular social networks in the world. Tops the Facebook list. This can hardly surprise anyone. Facebook has a large market share with over 2 billion active users. In January 2017, the giant's closest competitor was WhatsApp, which is also owned by Facebook. Then he was in second place. Today, YouTube is on the second line with 1.5 billion active users. Facebook Messenger and WhatsApp come in third and fourth places, respectively.

They are followed by platforms, the majority of whose audience is located in the Asia-Pacific region. These are QQ, WeChat and Qzone (with over 600 million active users). This shows that there are a number of popular social media in the Asia-Pacific region. After them, we see a cluster of sites popular mainly in the West - Tumblr, Instagram and Twitter.

And what about Russia?

In Russia, the penetration of social networks is estimated at 47%; 67.8 million Russians have accounts in them. According to Statista, YouTube is the most active in Russia (63% of respondents), followed by VKontakte - 61%. The global leader Facebook is only on the fourth line with an indicator of 35%. Skype and WhatsApp dominate among messengers (38% each).

Social networks that grow faster than others

Marketers usually don't spend a lot of time on SMM. What social network should you focus your efforts on? Twitter, which managed to reach an audience of 313 million users from 2010 to 2017, showed the slowest growth rates compared to its largest competitors Facebook, WhatsApp and China's WeChat. Founded in 2013, Instagram surpassed Twitter in terms of audience size by 2014.

New research from Statista found Twitter lagged far behind its rivals in 2017. It showed the lowest monthly active audience growth, which was only 23 million from Q3 2015 to Q3 2017. Facebook, meanwhile, grew by 461 million.

How users interact with brands on social media

Knowing how to behave and what publications to make in social media is also important, because it forms the image of your brand and, as a result, encourages users to buy your products or, on the contrary, unsubscribe from your groups. Social media is increasingly used as a platform for working with customers, where customers, existing and potential, want to get answers to their questions in real time. A chart from the Sprout Social report shows that 48% of users can be persuaded to buy by quickly answering questions in a group. 46% respond positively to promotions, and 42% can choose a brand product if its page contains educational content. 27% of surveyed users admitted that they would want to make a purchase if they were shown materials that usually remain behind the scenes.

Half of Sprout Social survey participants said they would unsubscribe from the brand community if they post annoying content there, and 27% said they would flag the brand and its page as spam and block it. This is why publishing relevant and engaging content that resonates with your target audience is so important to reach and engage your potential customers.

Social networks with the most active audience

An important factor that influences how much time we should devote to SMM on a particular social network is the level of audience engagement. Here again Facebook dominates, and also has the highest engagement by time, according to data collected by analyst comScore from a survey of a group of US consumers.

Facebook's success is amazing. In addition to the social network itself occupying the top spot, other platforms owned by the corporation also occupied the second and third places. The penetration rate of Facebook Messenger is 47%, with Instagram following right behind it.

From the fresh data from Pew Internet, shown in the diagram below, we can see that Facebook is also leading in terms of the number of active audience per day. 76% of users go to the social network every day, on Instagram this figure is 51%. Only 42% of Twitter users check it daily, almost half of Facebook's.

The average daily duration of using social networks in the United States is 2 hours 1 minute, in Russia users spend a little more time on social media - 2 hours 19 minutes.

Engagement rates across different social media

Analytical marketing firm TrackMaven analyzed 51 million posts from various companies across 130 industries to find out which social media has the highest engagement rates. The results showed that Instagram is the absolute leader in terms of engagement per 1000 subscribers. This is so much higher than other social networks that I had to draw up a separate diagram to illustrate the difference between Facebook, LinkedIn and Twitter.

As you can see in the second graph, Facebook is well ahead of Twitter and LinkedIn. The reason for this is largely because more posts are published on Twitter, because there is no algorithm here that allows you to show content to only a small part of the audience. Because of this, brands have to bombard their feeds with posts to break through the information noise. This, in turn, lowers the response rate to publications. Below is the average daily number of posts per account in three social networks.

General statistics of social media usage around the world

Every year, WeAreSocial updates its comprehensive statistical report, the Global Digital Report, which brings together useful data on social media around the world. From it you can find out how differently social platforms are used in different parts of the world. Surprisingly, Western countries are seriously lagging behind in terms of social media penetration.

Below are the main findings of the research.

• The number of Internet users in 2018 reached 4.021 billion people, which is 7 percent more compared to the data a year ago.
• The audience of social networks in 2018 totals 3.196 billion people, which is 13% higher than last year's figure.
• The number of mobile phone users is 5.135 billion, which means 4% more than last year.

The numbers are growing rapidly, especially for active users of social networks from mobile devices - the penetration rate is 39%, which is 5% more than in 2017.

If we talk about the structure of web traffic depending on the type of device, then mobile users generate the most traffic (52%, which is 4% higher than last year). Only 43% of all web pages are visited from desktops, which is 3% lower than last year's figure.

North, Western and Southern Europe, as well as North America, boast the highest Internet penetration rates - 74% -94% of the total population use the World Wide Web. In Russia, 110 million people use the Internet - 76% of the total population.

The global social media audience has grown by 13% since January 2017. The fastest growing user base is in Saudi Arabia. Since January 2017, their number has increased by 32%, with a global average of 17%. Other countries with the highest growth rates are India, Indonesia and Ghana. The reason for the leap was the development of technology, which made it easier for the population to access social sites. The slowest growing social networks were in the UAE, South Korea and the UK -<5%. В России пользователей соцсетей стало на 8 826 000 человек больше (+15% к прошлогоднему значению).

Since the largest proportion of users are on Facebook, it would be helpful to know how the content you post will perform on this social network and what features to use to increase its reach. According to the statistics of the social network, the average coverage of a publication is 10.7%, while organic posts have 8% (organic coverage in Russia is 11.3%), and for paid posts this value is 26.8% (27.4% in Russia) ... Organic and paid Facebook posts have huge potential. It is important to correctly target publications in order to receive high-quality leads.

You can get a more complete picture of the state of the global digital market in 2018 by studying our review of the Internet 2017-2018 in the world and in Russia: statistics and trends, which we prepared based on the Global Digital 2018 study.

Popularity of social networks by country

The graph from the GlobalWebIndex report below, based on a survey of Internet users, perfectly reflects the popularity of various social networks by country. Indonesia, the Philippines, Mexico, India and Brazil are among the ten most active audiences of each of the social networks, and are significantly ahead of the USA, UK and European countries.

Of the four social networks represented (Facebook, YouTube, Twitter, and Google+), Russians are the most active users of the video service. Twitter and Google+ are relatively often used by only 20% of our compatriots, while Facebook is regularly viewed by just over 40%.

Demographic statistics of social media usage

As can be seen from the graph, a similar pattern of social media use is observed in different age groups. This suggests that social media has reached a stage of maturity where it can be used to reach all demographic groups, regardless of age and gender. The exceptions are Instagram and Tumblr with a younger audience.

Social media audience engagement strategies

According to a study by The State of Social 2018, 96% of brands have a presence on Facebook.

At the same time, only half of the respondents have a documented SMM strategy. Big business is a little more responsible in this matter than small companies (60% stated that they have such a document).

When it comes to the types of content brands publish, images, links, and copy are leading the way. While video posts tend to get the most engagement, video content only ranks fourth here. This is primarily due to the complexity of creating such materials.

At the end of 2017, Smart Insights, together with Clutch, conducted a survey among business representatives, in which they asked which of the social networks are of the greatest value to them. It turned out that among B2C companies, Facebook is considered the most effective (93% of respondents), and most B2B companies prefer LinkedIn (93%).

The value of social media for brands in 2018

1. If you think that your target audience is not sitting in social networks, you are mistaken.

Through social networks, you can reach any audience, regardless of gender, age, social status. 98% of online consumers are registered on social networks, quite a large part of them are adults 55-64 years old.

1. A third of all time on the Internet people devote to social networks.

The average user spends 2 hours 15 minutes a day flipping through the feed and chatting on social platforms, while young people aged 16-24 spend almost three hours. If you do not consider SMM as a channel for attracting customers, then you voluntarily cede the attention of your target audience to competitors.

1. Half of all social media users follow brand pages.

4 out of 10 Internet users follow their favorite companies' social media pages, and a quarter follow brands when they plan to buy something. People have a positive attitude towards this kind of content, so an active social media presence is of great value for companies.

1. Social media is the main source of information for consumers.

People aged 16-24 prefer to search for brand information on social media rather than search engines. A quarter of users in this age group admit that a large number of likes on a brand page can lead them to buy. In the 35-44 age group, 20% of the respondents stated the same. Social commerce can be considered one of the main channels for generating profit, which means that it is important to diversify efforts, and not rely on advertising alone.

1. Watching videos is a favorite activity on social networks.

Facebook is the largest social network in terms of the number of users, but YouTube takes the first place in terms of traffic and the reason is in the video. Video posts receive the most active response, which is why leading brands are constantly posting videos on their pages.

In preparing the article, the following materials were used:

1. Global Social Media Research Summary 2018 by Smart Insights
2. Report The State of Social 2018 by Social Media Week
3. The Biggest Social Media Trends Shaping 2018 article published on the GlobalWebIndex blog
4. Social Networks Study: How social networks were used in 2017 by Metricool analytical agency
5. Global Digital 2018 Report Pack by WeAreSocial Analytical Agency

Do you want to order the maintenance of your company's communities on social networks? Contact us by phone:

Social media has become such a popular channel for promoting business that many companies are trying to be wherever they can. They create profiles and develop a presence according to the general scenario. This is especially true for small businesses, whose capabilities and resources are limited.

But social networks are primarily platforms for communication, and they are all very different. Users are not interested in seeing the same type of discount ads and links to the site everywhere. They want to receive feedback, to see life behind the scenes, to be friends with you, after all.

It is very difficult to maintain such a level without an army of SMMs. In this case, it is better to make the right choice and prefer quality over quantity. Therefore, stop at only a few of the most promising sites. To do this, you need to study the statistics of users of social networks.

In the West, there are no problems with this - the data is available on the first request. It is not easy to find information about the Russian audience of social networks here.

I tried to correct this misunderstanding and collected important (and, if possible, fresh) facts about users of the most popular sites in Russia. They will help you find the optimal platform for promotion.

General data on social networks

• 45% of adult Russians use at least one social network almost daily, 62% - once a week.
• The highest level of engagement is observed in the 18-24 age group - 91% of respondents use social networks almost every day. In the category 25-34 - 69%.
• The social network with the widest coverage in Russia is VKontakte, 28% of respondents visit it every day, Odnoklassniki is in second place - 19%, on Instagram - 14%. The choice depends largely on age.

• In terms of the activity of the authors, VKontakte is in first place - more than 36 thousand per month, with a confident pace of the leader Instagram is catching up - more than 23 thousand per month.
• On VKontakte, the most affluent users - 180 thousand respondents classified themselves in the category of "full income", in Odnoklassniki and Instagram there are 110 thousand such users.

• Young people under 18 on VKontakte, Instagram in third place after YouTube.

Data on VKontakte

Audience:

• 77% of the entire mobile audience in Russia - first place.
• 97 million monthly active users.
• Most visited platform: 12 days from PC and 15 days from mobile devices per month.

• The geography looks like this:

• Demographics: There are slightly more women than men, with an audience over 25 prevailing.

Activity:

• 25.7 million VKontakte users publish content.
• There are more women among the authors, the most active audience is between the ages of 25 and 34:

• Most of the content creators live in St. Petersburg, the Murmansk region and Moscow.

• The audience is most active on Mondays.

• The best time to engage users is at night, from 12 to 2.

• The audience responds most actively to publications with short text up to 160 characters.

• The most popular content format is photo.

YouTube data

Audience:

• YouTube reaches 82% of Russians aged 18 to 44.
• The site is popular both in Moscow (80%) and in small towns from 100 to 400 thousand inhabitants (78%).
• The most active audience is 25-34 years old, followed by 35-44 years old group.
• There are more women on the social network, but in the 18-24 age category, the viewers are mostly male.
• 42% of users have above average income.

Activity:

• 61% of views come from mobile devices.
• 30% of viewers find content here that is not found anywhere else.
• The top 10 most popular video categories are as follows:

• 58% of viewers met like-minded people here, and 65% found an example to follow.
• The most active days are Tuesday and Sunday.

• Time - 9 and 12-13 hours.

• Viewers love videos with a long description, more than 1000 characters.

Instagram data

Instagram is growing at an incredible pace, in June the social network crossed the mark at. What contribution did the Russians make to this figure?

Audience:

• A year and a half ago, 9.86% of Russians, or almost 14.5 million, were registered on Instagram. According to Statista, as of January 2019, there are 37 million of our compatriots on the social network. The increase is significant here as well.

• There are more women on the social network, 67% of users are in the 18-34 age group.

• At the same time, Instagram is maturing, the percentage of the audience over 35 is growing.

• The number of users from Kazan and Samara is growing more actively on the social network than from Moscow and St. Petersburg.

Activity:

• Women (76.9%) create content more often than men (23.1%).
• There are more than 7 million authors on the site.

• Residents of the capitals and the Sakhalin Oblast are more actively publishing records.

• The best days to engage your audience are Sunday and Monday.

• Time - from 9 to 13 and from 19 to 22.

• Paradoxical as it may seem, Russians love to read on Instagram, the most popular are publications with long text over 1000 characters.

• Better to bet on high-quality photos, the audience also responds well to links.

• Fun fact: 36% of users go to Instagram to.

• Both women and men primarily follow the lives of friends and famous personalities on the social network.

• The interests of the Russian audience are distributed as follows (data from the advertising office, 2019):

Odnoklassniki data

Odnoklassniki bypasses many brands, nevertheless, the social network occupies a leading position in popularity in Russia. Let's figure out what kind of audience you can find here.

Audience:

• 45 million Russians visit Odnoklassniki every month.
• Women 57%, men 43%. The majority of users are between the ages of 25 and 35, but there is also a large age audience: 14% of women and 9% of men over 56 years old.

• 74% of users access the social network from mobile devices.

Activity:

• As of 2015, there were slightly more than a million active authors. And now the site is more often used for personal communication.
• Most of the content is created by women.

• Odnoklassniki is a regional social network. Most of the authors live in the Jewish Autonomous Oblast, Sakhalin Oblast and the Trans-Baikal Territory.

• The audience of the site is most active on Mondays.

• Most popular times: 13 and 18-19 hours.

• The audience reacts more actively to publications with short text up to 160 characters.

Today people communicate more and more in the virtual space. The Internet and mobile devices allow you to do this almost anywhere. The most popular social networks play the role of a kind of bridge between huge distances and at the same time a small state, each of which has its own rules.

Today people communicate more and more on social networks.

The concept of a social network itself has already become rather vague, since many of those virtual platforms that are called by this name are messengers, video streamers, video hosting, photo hosting. But nevertheless, all these communities are recognized as social networks.

List of the most popular Russian social media networks differs from the similar world. Mainly on the first two lines:

1. In contact with
2. Facebook
3. Skype
4. Google +
5. Viber
6. Facebook Messenger

We have such a list for 2016.

VK.com

VK has traditionally been the leader among all other social networks in Russia and many CIS countries for many years. In October last year, the contact was already ten years old, and it remains practically a monopoly in the field of online communication among Russians. The average daily audience is about 64 million visitors.

Every year, both the mobile application and the web version receive new features that are present in other social networks. One of these was the emergence of "Stories", with the help of which you can tell your friends and subscribers about your life on video or photos. In addition, money transfers and voice messages known to many appeared.

OK.ru is the fifth most popular Russian site. Classmates are constantly stepping on the heels of Kontakt: 51 million users per day - but nevertheless, they can never catch up with him.

This year in the social. networks appeared broadcasts from groups, money transfers, the application "OK video". Odnoklassniki also try to provide users with the maximum number of communication opportunities. It is worth noting that both sites, VK and Odnoklassniki, are owned by Mail.Ru Group.

Facebook

Facebook ended up in third place largely thanks to the existence of its Russian counterpart, VKontakte. Since it is more convenient for us to use the brainchild of Pavel Durov, and many have much more friends there, 6 million Russians visit Facebook every day.

Skype

Skype cannot be called a full-fledged social. network, since it is still devoid of many functions inherent in the same VK. The main feature of Skype was and will be video calls. Yes, there are chats and the ability to add personal information, but most people use Skype for video or audio communication.

Despite the emergence of such programs as Viber, WhatsApp, FaceTime, Skype has not lost its popularity. Perhaps because many are not yet accustomed to the new substitutes for the old reliable program.

Google +

Google + is Google's unsuccessful attempt to create its own social. network. Unsuccessful because the popularity of Google + is declining every year. When there will be no users at all, it is a matter of time.

The most interesting thing is that we have Google + in fifth place. In other countries, it is already practically not quoted due to its low popularity.

The popular application is conquering the world by leaps and bounds. Today WatsAp is used by hundreds of millions of people around the world: the monthly audience is 1 billion. It is also quite popular among Russian users.

Viber

An analogue of VatsAp with similar functionality. However, it is more often used to make calls than to exchange messages.

Viber is already starting to lose ground after the appearance of such popular means of communication or social media. networks like WhatsApp.

Instagram is in eighth place, while in the world it is constantly in the lead and is in the top five. It is a network that is used by a large number of young people. It became possible to finally consider it social after Direct appeared on Instagram - a chat with users.

Instagram is gradually beginning to outpace Twitter. At Insta everything is built on the exchange of photos, at Twitter - on short messages.

Twitter has become sufficiently entrenched in the post-Soviet space, but begins to give way in popularity to Instagram, which is still gaining new users. The monthly audience is 7.7 million people.

On Twitter, the main feature is small notes about their lives that users share with each other. Naturally, the creators did not stop there and added many more different features there: chat, the ability to post videos and photos, likes and reposts - making Twitter a full-fledged social media site. network.

Facebook Messenger

Facebook messenger also cannot be considered as a separate social network. This is an application that allows you to chat with your friends.

However, despite this, Facebook Messenger ended up in the top ten most popular networks. The messenger has an arsenal of possibilities similar to Viber and WhatsApp.

How are things abroad?

1. Facebook
2. Facebook Messenger
3. Wechat
4. QZONE

YouTube is well known to the Russian user, but in the world it is ranked second, and as one of the most popular social networks. networks. The site has billions of videos viewed daily and has 1.3 billion accounts.

Well, perhaps in a few years YouTube will become just as popular with us. At the moment, the service mainly acts as a server for a huge number of videos, allowing users to create their own channels, comment on each other, put "likes" or "dislikes".

Tumblr appeared in Russia relatively recently and is just beginning to gain its popularity. While in the rest of the world, he is already in the top ten. Its monthly audience is 555 million people.

This network is mainly used by young people. In it, you can exchange various multimedia content. At the same time, developers try to keep track of its uniqueness.

QQ and QZONE services are known primarily in Asia. This is a messenger and a social network, respectively. It is unlikely that you, by going to them, will find your friends there.

So, as you can see, in 2016 the lists of the most popular networks overlap somewhat. And even if they do not merge at all, it is clear that everywhere people follow the path of messengers and specialized applications in order to discard unnecessary things. Although the tops are still occupied by traditional social networks.

The number of social media users is growing exponentially. Some services are more popular, others less. However, everything is changing, and it is quite possible that while you are studying this rating, some previously unknown social network will break into the leaders.

Facebook with the number of accounts exceeding 1.2 billion. The network, founded in 2004 by Mark Zuckerberg, has been holding the first place in the world TOPs since its inception.

Google+, whose number of users is approaching the 600 million mark. The social network, founded in 2001 by Google, moves up and down in the ranking, however, it invariably ranks among the ten most successful projects.

Twitter with half a billion users. The presence of a mini-blog on this social network has become a real trend, because the most influential people on the planet have Twitter accounts.

Sina Weibo with over 500 million accounts. This is perhaps the only social network from our rating that does not have a Russian-language interface. However, she does not need this, since she is designed for friendly residents of the Middle Kingdom, who want to communicate exclusively with each other and have been successfully doing this since 2009.

In contact with Is a social network created in Russia in 2006 and is one of the most successful domestic projects today. The number of VKontakte users is rapidly approaching the 300 million mark, which means that social networks are used not only in our country.

Badoo with almost 230 million audience, it is an international dating site with a full set of social network functions.

classmates Is another well-known Russian project that has become a world leader. Since 2006, the number of Odnoklassniki users has increased from 0 to 210 million people.

Instagram- a social network that entered the world in 2010 and quickly moved to the top lines of the rankings thanks to the ability to share photos and videos with multiple users.

Pinterest- a social network, 200 million users of which can share a wide variety of ideas with each other, from innovative business solutions to recipes for a birthday cake.

Flikr... Almost 70 million users of this social network exchange a huge number of photos every day.

MySpace, created in 2003 has about 50 million accounts and is a social network in its classic form. Messaging, opinions, photo and video materials, dating, blogging platform, in a word, everything that is required for a pleasant pastime.

MeetUp- a social network, the purpose of which is to unite people in groups for real communication. More than 40 million users have found friends with the same interests here and have a great time with them without the participation of the Internet.

Tagged... Almost 40 million users of this social network can get acquainted and communicate with each other.

Askfm- a place where you can get an answer to any question, because out of more than 38 million answers, you can definitely choose the right one.

ClassMates- the English-language prototype of the Russian Odnoklassniki, created back in 1995, but did not achieve the same impressive results. The audience of the project is about 15 million people.

Orkut- another project from Google, which did not become a hit in the USA and Europe, but is in great demand among residents of Latin America, India and a number of other countries. The project is currently closed and is being relocated to the Hello social media platform.