Social networks of Europe. The best social networks. Social media for business promotion: what drives you to make purchases

Social networks have become not only a new space for communication, but also a place for self-expression, work, shopping, finding the necessary information and people. You can learn a lot about a person from a person's profile on a social network, and many people use it. Including trading companies, which, using information about a person, select ads that are shown to him.

It is hardly possible to find a person who is not and has never been in any social network. However, if you are not registered anywhere or use only one social platform, then you probably want to expand your interaction and select a social network in which you are ready to register and start communicating and sharing with others.

In order to make it easier for you to choose, as well as in order to understand the general trend in the development of social networks in the world, we have prepared an article with an analysis of the 7 most popular social networks in the world. Each of them has its own peculiarity, although there are some that are similar.

Facebook

The most popular social network in the world. At the moment, more than 700 million people use Facebook every day. The social network was founded back in 2004 by a student from Harvard University Mark Zuckerberg. Then the current billionaire and one of the most influential people in the world was just starting his journey in the digital world and actively experimented with code, wrote small programs and websites.

Together with his neighbors, with whom he lived while studying at the university, Eduardo Saverin, Dustin Moskowitz and Chris Hughes, he created a portal where university students could communicate, exchange news and be always in touch. The first name for the small site was Thefacebook. Only university students could. After Mark decided to expand the audience of the site, other students from the American city of Boston were allowed to register. A little later, it was possible to create an account for any student who studied in America. In order to register, you had to have an e-mail on the .edu domain - common for the educational system. And already in September 2006 all Internet users got access to the site. To register, you had to be over 16 years old, and also have an email address on any of the existing domains.

Now the student project has grown to incredible proportions, it is unlikely that Zuckerberg himself imagined how far his desire to unite the student community would come. Facebook is one of the five most visited sites around the world. The active audience is almost 3 billion people, and it is growing every day, since registration on the site is free and, according to the developers, will always remain free.

Now Facebook Inc. there are other popular social networks under the hood. One of them is Instagram, which will be discussed below.

Functions

On Facebook, you can create a person page - a profile in which the user talks about himself. He also uses this profile to communicate with the friends he adds. Can write messages on his "wall" of the profile, as well as leave messages on other people's walls. Upload photos, videos to the wall. You can also leave comments under strangers or your own posts on the walls of friends and your own. An additional function - you can copy other people's records from the wall to yourself and save them with an indication of the author of the post. That is, repost.

You can create interest groups and play games that third-party programmers create on the platform.

It is convenient for privacy that the user controls what part of the information on his page is available to which users, and can also block people who interfere with him on the social network.


In the spring of 2016, the function of live video broadcasting to your profile became available. Users can connect to it and watch live, as well as watch later if the owner of the page saved the broadcast. Thanks to this, it has become easier to share videos from travel or everyday life, and you can also quickly answer questions that viewers leave right during the broadcast.

Since the fall of 2017, it has become possible to upload stories to the profile - photos or videos that are shown separately and are available for viewing only for a day. Stories help you interact with your followers faster.

Instagram

Instagram is a mobile application and social network where you can take photos and videos, process photos using filters, and then share photos using your profile. You can leave a recording of 2000 characters to the media. Short text using emoji emoticons and other text elements.

It all started with the creation of an application for creating and processing photos called Instagram. This application allowed you to take unusual photos of a square shape and was designed more likely for lovers of nostalgia and hipsters, because square photos were taken by Polaroid, Kodak Instamatic instant cameras. It was also possible to process these photos using the filters built into the application and share them on other social networks, as well as in this application with other users.

Its history begins in 2010. Instagram is gradually acquiring the features of a social network. Hashtags have been added so that you can easily find photos about other users. Since 2011, the application has been actively updated and new functions are added to it.

At first, the application was available only for iPhones, but for many years it has been a cross-platform application and you can even enter your profile from a computer using your login and password. There are now over a million users on Instagram.

Functions

In the summer of 2013, the function to record videos for 15 seconds appeared. Now you can add videos to your profile, no more than a minute in length, and there is also a separate IGTV section where you can add long videos, so Instagram has now become a platform for uploading videos. You can also conduct live broadcasts in order to promptly answer questions from viewers or broadcast life events to a social network.
There are also stories - these are photos or videos that appear in a separate column and are stored for only 24 hours. With the help of stories, you can conduct polls and quizzes, ask questions and answer them promptly, the user can download several stories per day, each of which is deleted after 24 hours.

Users can comment on stories and posts, leave comments under their posts, and also repost other people's posts with an indication of the author's page to their story or profile.

In addition, there is story preservation. The user sees all his stories constantly if he goes to a special section. He can also pin stories in the profile above the photo so that all users can view one or more of them.

Doing business through Instagram has received a lot of development. Shops, confectioners, psychologists and everyone else create their own page where they offer services, post photos of the product and interact with customers. Not only small companies have accounts for which this is so far the only platform for interaction. Global brands also have web pages that they use for advertising campaigns and to build brand loyalty.

Youtube

YouTube is a video hosting service with elements of a social network. The name comes from the English words you - you, you and tube - a pipe. Earlier in America, the pipe was the colloquial name for old convex televisions, like in Russian, old televisions and televisions are generally called "boxes".

Site users can upload their videos of any length, as well as watch other people's videos, subscribe to “channels” that produce and upload videos in order to keep abreast of new published videos. In addition, users can add comments, create their own playlists with their favorite videos and thematic selections from other channels on their channel. Also rate the video like, dislike and comment, write comments on it.

Because it is very easy to watch, download and interact with videos on the site, it has become the most popular video hosting service and one of the most popular sites in the world. There you can watch not only videos of amateur authors, but also recordings of television programs, which are downloaded by television channels themselves to increase audience coverage. Also films, clips, trailers for new films, news, educational and entertainment programs. Also, video blogs about people's lives, videos with recipes, tutorials for training and a variety of video content.

The video hosting company originated in California in 2005. The first video that was uploaded to the service is an amateur filming of one of the developers, his video from the zoo. It is still available for viewing.

Already in 2006, the YouTube giant was bought by the giant Google. Since then, the service has become more actively developed, attracting millions of new users every year who watch or upload videos.

Functions

In addition to the basic functions of interacting with simple videos, there are several additional ones:

  1. Monetization. In order to earn money on every display of your video (money comes from ads that are shown before, after or in the middle of the video), you need to reach 1,000 subscribers who will watch 4,000 hours of video on the channel, and also be of legal age.
  2. Community tab. With the help of it, a user who has 1,000 subscribers can leave a record in the feed of subscriptions with photos and links. It is usually used by bloggers in order to additionally notify the user about the release of a new video, since the video may not always appear in the user's feed of subscriptions due to internal Youtube algorithms and service failures.
  3. Plots tab. It is similar to Instagram stories and serves as an additional prompt notification of subscribers about how things are progressing on the channel.
  4. Panoramic videos. Thanks to this function, the user can upload videos to the service that were shot with a special camera. It allows you to see everything in 360 degrees. The user can change the viewing angle by turning the phone, as well as turning his head when watching a video in virtual reality glasses.
    Live broadcasts. Just like on Instagram, you can broadcast live here, then save them on the channel, communicate via broadcasts with viewers or record videos about current events.

In addition, the user can change the quality of the video that he is watching in order to be able to watch videos at low Internet speed without delays. Also recently there was a function of increasing the video speed up to 2x. A specific user can increase the video speed by a quarter, a half, three quarters or twice in order to spend one and a half or 2 times less time watching the necessary video.

TikTok

TikTok is a social network that allows you to create short videos inside the application to the music available in the application's audio library, as well as record live broadcasts for quick communication with viewers and leave comments under the records of other users. Due to the fact that the audience is growing very quickly, the application also made it to the list of the most popular social networks.

The network was launched in September 2016 in China. It is now the most popular short video platform in China. Gradually gaining popularity in other countries of the world. The application has a large number of downloads, the number of its users is growing exponentially. Now there are about half a billion users from around the world.

It's worth noting that the majority of TikTok's audience are teenagers who record dance videos to popular music and thus gain peer approval or interact with them.

In addition, the application has analogues in which you can also create videos and upload them to the application in order to communicate with other users. One of them is Likee. The app is only available in the App Store for iOS devices.

Functions

Initially, the application became popular due to the fact that in it it was possible to create short videos for popular compositions and add different effects, quite simple, but interesting for users who are not used to video editing. For example, you could add wings, fireworks, change the color of the video, change the voice, and so on.

After that, the number of filters for videos increased, and many more compositions were added to the audio library. In addition, challenges have become common in the application - videos of the same format, which are recorded by different people.

You can reply to another user's video with your own video or create video pairs when there are two videos that stand vertically next to each other and users interact as if they were one video.

In contact with

VKontakte is a Russian social network headquartered in St. Petersburg. The site is available in almost 100 languages, but it is especially popular among users from the countries of the former USSR. With the help of this social network, you can share photos and videos with friends, leave messages and posts on the wall, communicate in interest groups, follow the life of bloggers, stars and ordinary users.

In addition, you can listen to music and play browser games alone or with your friends. In terms of functionality and content, the social network is similar to Facebook, however, for many users, the VKontakte interface seems much simpler. In addition, VK does not require an additional mobile application in order to communicate.

Also, VKontakte has a much stronger and more developed Russian-speaking community than a similar social network in their America. And the abundance of content in an understandable language attracts users from the CIS countries.

Like a foreign site, VKontakte was originally a social network in which students and graduates of Russian universities communicated. The site positioned itself as a platform for quick and convenient communication, finding friends and trying to be modern and try things that were previously inaccessible to users of the Russian Internet. It is now the most popular social network in Russia.

Now it is one of the most popular sites in the post-Soviet space. Almost a billion users from all over the world are registered there. Registration for the site is free and available by phone number. Linking a page to a number is one of the security requirements to prevent a user's page from being taken over by hackers and turned into a platform for sending spam, as well as malicious links and fraud on behalf of that person.

Initially, the social network was available to students and recent graduates from Russian universities. However, in order to register, it was necessary to receive an invitation from a user who already has a profile on the network, and then indicate his real name and surname. However, soon the registration was opened and an advertising campaign was launched in order to attract new users. Since then, the social network VKontakte has only been developing and gaining popularity.

Functions

The functionality of the social network VKontakte is similar to that offered by Western Facebook, since the networks have one model. There is a user page. He can add other users as friends, create his own audio and video library from files that have already been uploaded by other users or upload his own. You can share photos, videos, leave posts on the wall for yourself or users, comment on everything, add and create groups and communities of interest.

Thanks to the subscription feed, the user can see everything that his friends post, as well as the communities to which he is subscribed.

Due to the fact that any user can add music and video there, there are many songs, films, videos on VKontakte. However, if the copyright holder complains, they will be removed from there.

The site has the ability to add history, create group chats. Often the site adds updates with new features.

Twitter

Twitter is a social network for exchanging short messages and small media files with users. The name comes from the English to tweet - to tweet, chat, which is why the social network has a logo - a bird. The format of this social network is called microblogging, the user does not pay to publish posts and read their subscriptions in the feed.

Twitter was created by Jack Dorsey in 2006, after which Twitter began to rapidly gain popularity, since at that time it was the fastest and most convenient way to exchange information and posts with users. However, initially the social network had a limit on the number of characters that can be written in one message - 140. Later, the developers increased this number to 280 characters.

Now the service has almost half a million registered accounts. These are both ordinary users and celebrities who use it as a quick way to convey information to their fans, answer their questions and express their opinion on current events. There are also accounts of brands and music groups.
Basically, Twitter is used from the phone through a fairly convenient mobile application, but it is possible to access it from a computer or in the mobile version in the browser on the phone.

Functions

With the help of microblogging, users can leave a short message, attach photos or videos to posts, comment, repost and subscribe to other users in order to see their posts in their feed and interact with them. In addition, you can like, block the user at home. It is possible to maintain a closed blog, which will be seen only by a limited number of users or no one at all.

Pinterest

Pinterest is a social service. In it, users can add images to collections by topic and share them with other users. The main difference from Instagram is that Pinterest is a network where very aesthetic pictures of any thematic focus are thrown off. So, there are images of clothes, cities, food, as well as a selection of paintings and photos of stars. In addition, users often upload their drawings, tattoos, and more there.

Pinterest is used by many as a source of inspiration. It can be compared with Google pictures, there are also a lot of them, but they are of higher quality, selected by users and worked out.

conclusions

As you can see, with the development of social networks, now the possibilities of each person are almost limitless. A person can develop himself and his abilities, turn his profile into a platform for business or blog and develop on this.

However, you should never forget about safety on the Internet, as well as the fact that in addition to social networks there is a real life that needs to be developed and established with no less diligence than a virtual page on the network.

Unfortunately, dependence on social networks, the Internet, likes, positive comments from complete strangers happens too often. And an overly reverent attitude to the social network, the substitution of virtual life for real leads to depression, the development of complexes and can seriously negatively disturb the psyche.
When registering on any social network, be clearly aware that this will take a lot of time from you, which could be spent on self-development, and you should also understand that social networks are just as entertaining as they are frustrating. Give yourself your word in advance not to worry about stupid people online, clearly limit visits to social networks per day and try to spend time online not only for entertainment, but also with benefit - subscribe to interesting and informative blogs that will broaden your horizons and allow you to become more social and an active person.

Hello everyone! Today we will discuss with you the most popular social networks in the world, because it is almost impossible to imagine life without them in the modern world. Their appearance completely changed the whole algorithm of communication and information exchange. On the Internet nowadays, people are used to solving many problems, following events and sharing moments. In each of the main popular social networks today, there are regular changes and modifications aimed at attracting as many new users as possible.

But, as we'll see in this article, the most popular social media sites vary greatly based on usage levels in different countries and demographics. In order to attract your target audience, it is important to understand these differences.

What is the overall popularity of social media in the world?

For example, in 2018, the number of active Internet users was more than 3.196 billion people. Moreover, this indicator has grown by as much as 17% compared to 2017.

3.196 billion were generated by social site users worldwide in 2018. If we compare this figure with 2017, then it grew by 13%.

The largest increase in social network users since January 2017 (32%) was shown by Saudi Arabia. If we compare the data with the general situation in the world, then the figure is 17% higher. As technology improves and social media becomes more easily accessible to a large portion of the population, today the largest growth is in countries such as India and Ghana.

In turn, slow growth, which is<5%, приходится на Индию, Индонезию и США.

That is, as we can see, the total number of social media users is steadily growing. Moreover, the share of traffic when using mobile devices is very high. The use of mobile devices to connect to social networks even exceeds computers or laptops.

What are the most popular social networks and messengers?

Analytical agency Statista has prepared a diagram that perfectly reveals the picture of the popularity of social networks in the world. The number of active users is shown in millions for clarity. It was not a big discovery for anyone that Facebook accounts for the bulk. With 2 billion active users, this is hardly surprising. Here old Mark Zuckerberg did not disappoint. Well, now let's take a closer look at the rating of popular social networks.

Back in 2017, WhatsApp was the main competitor, and took an honorable second place. Today the situation has changed, and there is YouTube, which has 1.5 billion active users. The third place belongs to Facebook Messeger and WhatsApp. Of course, these are instant messengers, but in the modern world they have begun to closely interact with social networks.

As for the following positions, they are popular with an audience located in the Asia-Pacific region. These are social networks such as QQ, WeChat and Qzone (with over 600 million active users). The next group of sites. Namely Tumblr, Instagram and Twitter are the most common in the West.

Facebook has the most active users compared to other social networks. Therefore, it is important to know how your content can perform and what features to use to optimize your content reach. For example. Regular posts here are viewed by 10.7%, and paid posts - 26.8%. Facebook is a great social platform of opportunity with huge potential reach.

List of the most requested social networks

Of course, you are waiting for something like a top to see which of the social networks is more popular. This cannot be said for sure, because there are various factors, ranging from the number of visitors and the region to the date of creation. But I will still write approximate positions so that you have at least some idea. And I will build on the number of registered users.

  • Facebook (USA)... It is by far the most popular social network in the whole world. The number of users has exceeded the 2 billion mark.
  • Twitter (USA)... Social, the main component of which is microblogging. Currently there are over 1.3 billion users.
  • Youtube (USA). Of course, this is far from a social network, but video hosting. But nevertheless, there are quite a few elements from social networks here. The number of users has exceeded 1.5 billion.
  • Instagram (USA). The once independent photo network was taken over by Facebook and quickly gained popularity among users around the world, of whom there are now more than 1 billion.
  • QZone (China). Surely many of you have heard about this social network for the first time, but it is it that is the main platform for the Chinese. We all know that the Chinese do not have open access to the global network and they have their own Internet. Therefore, more than 700 million residents communicate and post their photos through QZone. In fact, this is the Chinese analogue of Facebook.
  • Google+ (USA)... Not the most convenient, but still quite popular social platform, which has about 600 million active users.
  • Vkontakte (Russia)... Well, here we got to the main social network in Russia, as well as the most visited site in our country. The VK audience has exceeded 550 million users.
  • SinaWeibo (China)... And again, our Asian comrades with their own closed Internet. Only this site is a microblog, that is, an analogue of Twitter. But the number of registered users has already exceeded 500 million.
  • Odnoklassniki (Russia)... Despite the fact that Odnoklassniki appeared earlier than VK, and in fact is the first social network in Russia, the number of active users is smaller here. And the total number is about 350 million.
  • LikedIn (USA)... The business network designed to find business partners and communicate between them is the property of Microsoft, and the number of users is about 500 million users.
  • Badoo (UK)... The world's most famous dating site with elements of the social network, with over 300 million users.

Interaction levels

To determine which networks achieve the most activity per subscriber, 51 million messages from 40,000 different companies in more than 130 industries were analyzed. The results show that Instagram absolutely dominates when it comes to interactions per 1,000 followers.

In principle, this is not surprising. Instagram has long become not just a service for uploading photos, but a real multipurpose platform. Here you will find live broadcasts, business accounts, blogs, etc.

The principle of interaction with brands on the part of users

The factor that determines the time invested in social media marketing is audience engagement. This is where Facebook's first place comes into play.

Facebook's leading position is undeniable. Not only does it rank first, but its other platforms also rank second and third, respectively. Facebook Messenger has high engagement rates, and Instagram (also owned by Facebook) has the second highest engagement rate.

In this recent Pew Internet graph below, we can see that in terms of active daily use, Facebook is also leading the way. 76% of users registering daily are from it, and 51% are from Instagram.

Popularity by country

As we can see, residents of the United States are not at all the most numerous audience on Facebook (in percentage terms), but are only in 20th place.

Thus, today we can confidently say that social networks are the main source of information for modern consumers. Therefore, companies interested in their promotion need to use the data obtained in order to make real profits and develop their business.

Well, that's all for me. Hope you enjoyed the article. Therefore, be sure to subscribe to my blog, VK public and YouTube channel. Good luck to you. Bye Bye!

Best regards, Dmitry Kostin.

Since the invention of the Internet by man, and it would not hurt to erect a monument to the first person to do this, the attitude towards marketing and advertising has changed, and people have become much closer, although they have forgotten how to write letters. Despite the lack of live communication, we increasingly communicate through social networks, created so that you can always be aware of the changes in the lives of loved ones and friends, even if they live on the other side of the Earth. It is a pity that in Ukraine the nationalist elite canceled the popular Russian networks, meanwhile they all entered the rating of social networks in 2018. We now offer it to you.

What indicators to take into account

There are 251 countries in the world today, although there is a high probability that their number will increase in the near future (due to the same Ukraine), and each state lives by its own laws. This applies, among other things, and the relationship to the "World Wide Web" and social networks. The Chinese, for example, have completely abandoned American and Russian networks and created their own. They are very popular here and the Chinese seem to be fine with that.

We will not take into account the exception in the form of countries where the Internet is completely prohibited. In any case, we will not impose our opinion and question the popularity of this or that project, especially since the opinion of Russians, Belarusians and the same ordinary Ukrainians differs significantly from the opinion of Americans and Australians, for example. The main thing is that the communication is sincere and the special services do not interfere in it, and it is not a secret that communication via the Internet is under increased control.

World Ranking

Analysts, who, fortunately, are not always politicized people who conduct independent research, have identified the top five by compiling a rating of social networks in the world. Perhaps the Russians and residents of other countries will not like this, but you cannot argue with the facts, and these projects are indeed the most popular, and it is not by chance that the experts put them in this order.

  • Fifth place. Despite the bans and anti-Russian sanctions, the Russian project Vkontakte entered the TOP of popularity. Created in 2006, it enjoys immense popularity today, and the fact that the number of users is approaching 300 million indicates that VK is used not only in Russia. It is in demand in many countries, and especially where Russian is still considered a native language for many.

  • Second place. In the near future, perhaps, Google+ will claim the title of the best social network in the world, but today it is only "silver". Created in 2001, the network already has 600 million accounts, while its popularity is controversial, but it is always among the top ten.

If you are an active Internet user, then there is nothing surprising in the way social networks are ranked in popularity. Perhaps many have not heard about the Chinese project "Sina Weibo", but most do not need it, in fact, if you do not want to establish, of course, contact with the Chinese (for organizing a joint business, for example). Russians, on the other hand, have their own understanding of the issue, so Russian sociologists have compiled their rating of social networks in Russia in 2018, which we propose to familiarize yourself with.

Russian rating

If we talk about projects that are respected among Russians, then it is worth paying special attention to domestic products. I would not like to confuse simple communication of people with geopolitics, although it often happens that way. We are interested in sincere communication without politics, although it is also present, but how else, because it is not fashionable to be apolitical today. Russians, being educated people, which Americans cannot boast of, cannot ignore political processes, and how else can you express your opinion better than through social networks.

  • Third place. "My World" is the domestic answer to "Google+", which is very popular in the world. Every month the number of Russian-speaking users increases by 15-16 million, while “Moy Mir” cannot yet compare with the world leaders.

  • Second place. While most projects use young people for communication, people of all ages communicate in Odnoklassniki. Many even believe that this is the best social network for dating in Russia, but facts are stubborn things and therefore at the moment it is an honorable "silver".

  • First place. The rating of the popularity of social networks in Russia in 2018 was headed by the Vkontakte project, which has already united almost 300 million people from different countries. Through the Vkontakte group, you can not only meet and communicate, but also advertise your business, for which unique tools and opportunities are provided.

Perhaps the TOP of social networks in Russia in 2018 looks different in your understanding, and many would prefer to put Facebook and even Lenkedln among the leaders, which is not recommended for communication to Russians. In any case, it is difficult to imagine the life of a modern young person without such remote communication. The main thing is that this communication is sincere, and try to avoid communication for political reasons - remember Professor Preobrazhensky, who did not recommend reading newspapers before dinner.

Now almost everyone has a page on some social network. They are especially popular among the younger generation, however, older people do not remain aloof from all the benefits that the world wide web provides, and become active users of various sites. That is why the 2019 social media rating will be useful to many.

comparison table

Read also: How to register on the VK social network without a phone number? The answer is in our article!

NameInterfaceMusicPhotoVideoAdditional functions

Facebook

+ – + + + + –

In contact with

+ + + + +
+ + – + – + –

classmates

+ – + + + – + –
+ + –

My world

+ – + – + – + – + –

BabyBlog

+ + +
+ + – + – + – +

Whatsapp

+ + – + – + – + –
+ + – + – + – + –
+ + –
+ + + – + +

LinkedIn

+ + – +

Professionals

+ + + –

Livejournal

+ – + –
+ + – + + – + –

AlterGeo

+ + – + – + – +

Shararam

+ + – + – + – +

My school

+ + + + +

Kindernet

+ – + + –

Facebook

Read also:

The blue interface is considered to be soothing, it has remained practically unchanged since its inception.

Zuckerberg is color blind. And blue is the only color he sees without distortion.

And although it is sometimes difficult for new users to figure it out, those who have been using sites for a long time are used to it. That is why it cannot be said that the site interface is completely user-friendly.

In contact with

Read also: Social network VKontakte - All about the mobile version of my page + Reviews

Many people think that the site interface mimics the Facebook interface, but it is worth noting that VKontakte is much more convenient to use.

And even despite a number of changes, additions, innovations that partially overlap with the global network, however, VK remains unique and interesting for young people.

It is worth noting that in 2017, the developers added a number of interesting additions that were to the taste of all users of the social network.

And although the number of registered users is decreasing, this does not mean that the site is losing its popularity. He just supports his significant audience with new "chips".

It is worth noting that the following functions are at their best:

  • music;
  • video;
  • posts;
  • the arrangement of message boxes;
  • Photo;
  • news feed.

Twitter

Read also: Twitter - what is it? All about the microblogging service

Classmates

Read also: How to download music from classmates: what to do in order not to lose your favorite track? + Reviews

As you know, this corporation is famous for its significant projects and quality products.

And although this network is focused specifically on video, this does not diminish its popularity.

Google bought YouTube in 2006 for $ 1.65 billion.

Many users currently have their own channel.

Video bloggers literally flooded. It is they who collect a significant audience on the site, so the social network assumes various gifts for those who gain a certain number of subscribers.

And although there is communication here, mostly in the form of comments, users have already got used to it and this does not bother them at all.

In case someone wants to communicate privately, they go to any other social network.

My world

Read also: TOP-5 Ways to delete all posts on the wall in Vkontakte (VK)

And although she is far from the above sites, her use by an audience of over 16 million allows her to be included in the rating of social networks in 2017.

My World and Odnoklassniki belong to Mail.ru. He also owns a large stake in VKontakte.

It is worth noting that this network is largely focused on ensuring that users can not only communicate, but also look for like-minded people in various online games.

As the industry of such games develops more and more, we can say that such opportunities are a significant plus for many users.

BabyBlog

Read also:

You can blog or find answers to your questions. Mommies also tell interesting stories.

Interestingly, the site cooperates with a number of different companies and holds various contests. The prizes in them are various pleasant gifts for the baby or mother.

Among other things, you can select your city and search for information only on it. There is a possibility of buying and selling through the site using the "flea market".

This is the most visited portal for pregnant women and mothers in Russia.

The same goes for the various places you can visit with children.

In general, it is an extremely convenient site for people with children, which offers many opportunities and information.

Google plus

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At the present time, when games on devices have become so popular, this function is integral.

Initially, Google Plus could only be accessed by invitation of an already registered user. And in less than two weeks, I got a million subscribers.

However, it should be noted that, despite the large number of registered users, they do not use it very often.

Rather, as storage and identification for various applications.

Whatsapp

Read also: WhatsApp: what is it and how to use it?

It is not just a gadget-oriented messenger, but also a social network. Here you can create interest groups and exchange opinions... What is not a social network?

This application assumes instant transfer of messages and files. This is justified by the fact that it involves the obligatory attachment of it to a mobile phone number.

Highly user-friendly interface and green colors like many users.

It is possible to create a group chat, which allows you to exchange files and messages with a large group of people.

And although this is not a specific site, but an application that needs to be downloaded, however it can be found on most modern devices.

A convenient messenger is what many users need now. Besides WhatsApp allows you to exchange free messages with people from all over the world.

Viber

Read also: What is Viber (Viber)? Full analysis of the messenger: how to download and use absolutely free + secret functions

The application is similar to the previous one.

Very convenient for those who spend a lot of time on the Internet.

The site allows you to find exactly what everyone needs. Indeed, in addition to global social networks, it also focuses on thematic ones.

MySpace

The site has recently become increasingly popular among the younger generation.

A very interesting and unusual interface attracts attention.

And finding videos, music and people is much easier.

In 2008, the beta version of MySpace in Russian was launched. But after a year and a half, the management of the social network announced the closure of the Russian division.

You can not only communicate with people, but also view various tops and world news (mainly show business news).

In general, everything that is so interesting to the younger generation, to which the site is focused.

LinkedIn

This network provides many opportunities (especially in the field of IT technologies). Thus, you can:

  • find potential candidates for a particular position by creating vacancies;
  • publish a resume and look for a job;
  • publish and send recommendations;
  • blog;
  • participate in various surveys;
  • find answers to questions related to professional topics;
  • publish information about various events (for example, conferences);
  • post information about various companies and the services they provide.

From the above, you can understand that this is a highly targeted network, which, however, has many extremely useful functions, which is why it is so popular in the professional field.

In 2016, Microsoft bought LinkedIn for $ 26.2 billion.

Professionals

Using the site you can look for business partners and like-minded people, as well as banking specialists and marketers.

It took about two million dollars to create and promote the site.

Initially, Professionals.ru was conceived as a way of communication within one organization. But over time, it was decided to expand the possibilities.

Professionali.ru is a kind of business community where you can create contacts by industry and location.

LiveJournal

Many people who like to share their thoughts prefer to create an account in LJ.

New users may find the interface a little awkward, but over time it becomes clear that the site is quite easy to use.

It is also convenient in that in a certain feed all posted records of the friends added by the user are shown. That is, you can choose what exactly you want to read.

Only 2000 friends can be added to LJ. You can increase this number only by contacting the administration of the social network.

However, it should be noted that users can get all the features of the Journal by paying for a premium account.

The rest will have to be content with limited capabilities.

This is a significant disadvantage of the site, however, most people prefer LJ as a site for blogging.

Spaces

After filling out the questionnaire, you can pick up a person who matches your interests. A very convenient search, as the system automatically finds people who are in the same city.

Interesting and non-standard interface attracts attention... A purple color with bright splashes makes the site bright and memorable.

In addition, the system allows you to create a kind of magazine, which, if desired, can be hidden from strangers.

However, the disadvantage of the site is that almost any user action is accompanied by a message from the System... This causes some inconvenience.

AlterGeo

Almost every modern person has a page in. It helps to keep in touch with the world, communicate with acquaintances, learn something useful, and, of course, keep abreast of everything that is happening. Most of all, social networks are popular among, but the older generation also does not stand aside from the benefits that it offers.

Those who do not have pages on social networks seem strange to active users, because they do not post photos, do not make virtual friends, and do not receive information. But there is a simple explanation for this - people who do not use social networks, either communicate offline and do not want to waste their time, or they are simply not interested - in life everything suits them, so there is no desire to look for something in the virtual world.

10. In the Circle of Friends

Communities of interest are also offered to users. Registration on the site is free, here you can correspond, view the news feed, play - everything is the same as in other social networks.

Mostly elderly people are sitting on the site, young people choose other social networks for themselves.

Launch date: 2003 year.

9. Facebook

The largest American social network in the world " Facebook”Does not stop developing and improving. Often the site is abandoned by new Russian-speaking users, not having time to figure out its interface and rules, returning to VKontakte, but one cannot do without Facebook when there is a desire or need to make international acquaintances.

After a thorough study of the site, you understand how many opportunities it provides: you can make your profile completely private, you can also hide friends, restrict other users' access to your profile photo - it will be available only to friends.

Also, users can create separate pages with advanced functionality under one account.

Launch date: 2004 year.

8. Twitter

The short blog posts are called microblogging. The service is free. Someone uses Twitter as a diary, someone takes notes, and others follow the lives of their favorite celebrities. You can change your profile, decorate as you wish.

Also, a social network makes it possible to make money on advertising in your feed, but for this you have to try. The feed should be interesting to other users, and it is also very important not to forget to follow in return, otherwise all followers will scatter.

Launch date: 2006 year.

7. Habrahabr

Interesting fact: word " Habrahabr"Arose by chance, and meant a greeting. At some point, it was decided to use it as the name of the project. It is believed that from some language it means "hair".

The website was created to publish news, thoughts, analytical articles related to information technology. "Habrahabr" is a very informative and interesting resource on which ordinary people write fascinating articles.

On the site you can learn about news from the world of inventions, science and technology. There is information on the resource for every taste.

Launch date: 2006 year.

6. LiveJournal

« LiveJournal»- a blogging platform of the Russian and world Internet for keeping online diaries. On the site, you can publish posts, comment on others, maintain collective blogs (communities), add users as friends to follow the changes in the feed.

In terms of the expression of its thoughts, this is the largest Internet platform. A huge plus of this resource lies, in addition to everything, in the fact that it does not advertising.

Launch date: 1999 year.

5. My World

Users have an indefinite attitude towards the social network - it is convenient to use it as a mail, the interface is simple, but spammers overwhelm My World.

When viewing the page of a user, a person will see who has visited him, but there is an opportunity to send a paid SMS to be conspiratorial.

From time to time, notifications about people who studied at the same school as the user come to the mail - for someone this is an opportunity to find those with whom contact was once lost.

Launch date: 2007 year.

4. YouTube

You can hardly find people who have not heard about the video hosting site " Youtube". Users can view, comment, upload and share videos.

Thanks to its convenience and simplicity, "YouTube" has become the most popular video hosting service, which is regularly visited by more than 4 billion people.

On the site you can find videos for every taste: documentaries and regular films, music videos, entertainment and educational programs, etc.

The only negative is inadequate comments, but you can ignore them.

Launch date: 2005 year.

3. Instagram

« Instagram»Is a popular photo and video sharing application. Many users cannot imagine life without this application, others, on the contrary, negatively perceive the idea of ​​flaunting their life.

The application is suitable for people who like to take pictures and share news from their lives with their friends.

Some people use Instagram to make money, such as selling handmade products. The main source of visitors and subscribers is provided by written hashtags.

Launch date: 2010 year.

2. Classmates

Russian social network " classmates»Convenient for chatting with friends, watching movies, listening to music and much more. On the site you can find people with whom you once lost contact, as well as find useful contacts.

Odnoklassniki has interest groups, a video call, a variety of applications, you can add photos to an album, comment on someone else's. In a social network, you can not only communicate, but also work. The most popular social network among the older generation (50+).

Launch date: 2006 year.

1. VKontakte

VK users can share instant messages, create interest groups, upload photos and videos, play browser games.

In a personal profile, you can specify your data: hobbies, place of work, etc. Social network is convenient to use, but it takes a lot of time and causes addiction.

In order to find adequate and really interesting content, you have to "dig", since there is a lot of useless information in "VK".

Launch date: 2006 year.