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About Samsung phones designed by La "Fleur

Samsung presents smartphones in the La "Fleur design, created especially for the fair sex. Thanks to the unique delicate design of the case and interface, these gadgets will become not only irreplaceable functional devices, but also wonderful accessories that emphasize your unique style.

Design features

“La“ Fleur ”translates from French as“ flower. ”It was flowers that inspired Samsung's developers to create a fundamentally new concept design of smartphones. The body of the devices of this series can be made in white, pink or burgundy and decorated with a stylish pattern in the form of curly flowers. The design of the case is also supported by an updated gadget interface, which has been supplemented with new feminine themes, wallpapers and desktop animations.

Models in the collection

The La "Fleur collection includes the already established popular smartphones who have now received new design, which will not leave girls indifferent!

Galaxy ace La "Fleur- this thin and elegant smartphone created for communication in social networks... Access to the Android Market portal allows you to download any additional applications and expand the capabilities of your phone to meet any challenge.

Galaxy Ace Duos La "Fleur- updated Galaxy version Ace has incorporated all the best from the previous model: slim body, bright and clear screen Super AMOLED, Android 2.3 OS and, of course, an attractive price. But now, unlike its predecessor, the smartphone supports the simultaneous operation of two SIM cards at once, which favorably distinguishes it from others similar devices on the market.

Galaxy Ace 2 La "Fleur- another gadget of the Galaxy Ace series. The recognizable design of the body, the preserved convenience, simplicity and reliability of this smartphone are combined with an improved version of Android, a screen enlarged to 3.8 inches and a 5 megapixel camera that allows you to take great pictures. This smartphone is ideal for a modern girl who values ​​style and convenience.

Galaxy S Duos La "Fleur- the ideal device for those who love communication. Stylish and fashionable design, large clear 4 '' display, great camera 5 Mpix, operating system Android 4.0 makes the smartphone a modern multifunctional gadget. Support for the simultaneous operation of 2 SIM cards will allow you to get rid of the need to carry 2 phones with you everywhere and at the same time not miss a single important call.

Galaxy S III La "Fleur Is the flagship of the galactic family in 2012. State-of-the-art features, huge 4.8-inch display, 16GB internal storage, 8MP camera, updated Android version make it one of best smartphones from Samsung... The best-selling Galaxy S III is now available in a super-stylish La "Fleur design, making it a reliable companion for every modern girl.

Galaxy S III mini La "Fleur- The "little brother" Galaxy S III has retained the most popular features and the best design elements of its predecessor, but at the same time it has become smaller and more budgetary. This is a great option for those looking for the perfect balance of price, aesthetics and quality.

Buy Samsung La "Fleur

The online store site sells Samsung phones from the La "Fleur collection of all models. Now you can buy Samsung La" Fleur phones on credit through our online store!

Check out the new bada 2.0 mobile platform, powerful 832MHz processor, exquisite and ergonomic design, powerful support for social networks and music services (Music Hubs), fast Wi-Fi protocol and Bluetooth support! This smartphone has everything you need to always be in touch, communicate with friends on social networks and be always in the spotlight. WITH smart smartphones Samsung you will easily make friends with smart gadgets!

Easy to use "Smart Smartphone"
Smart revolution has come true, join us! Samsung Smartphone’S Wave Y on a simple and intuitive bada 2.0 platform that maximizes all the advantages of smartphones. You will be pleasantly surprised by the high performance of your smartphone, instant response to your actions, excellent multitasking support and great graphics - all thanks to the powerful 832MHz processor! With mobile Samsung devices joining the Smart world is as easy as shelling pears!

Stylish smartphone
The design of the Wave Y smartphone will be appreciated by the most sophisticated connoisseurs of style; sophisticated design is successfully combined with high functionality. Slim and simply luxurious smartphone.
This model features a widescreen 3.2 "HVGA screen, which perfectly displays any text and graphics!

Easy to personalize
It's not just a mobile phone for everyone, Samsung's Wave Y can be personalized and customized to suit any of your preferences. From the Live Panel screen to the Lock Screen, all smartphone functions and modes can be customized to suit your needs.
Organize your content with the support for 3D (3-dimensional) folders. Even music service Music Hub can be customized according to your preferences, which is very convenient when purchasing new music tracks.

Excellent social media support
ChatON function - new way always be in touch. Available on all platforms, ChatON lets you write and send instant messages with the flick of your finger. Instead of connecting with a user account, you can find a friend by phone number... Smatrphone also supports group chat as well as instant messaging via PC. The Social Hub 2.0 feature allows you to keep all your social media contacts in one place. Now it's easy to keep in touch with your friends and family! V this smartphone services such as Email, popular social resources like Facebook, Twitter, IM and others!

Connecting is as easy as shelling pears!
Wave Y Smartphone Supports Protocol wireless communication latest version Wi-Fi 802.11n, which provides instant Internet connection, data exchange and more!
Support for the Bluetooth 3.0 protocol allows you to easily and quickly exchange data with other mobile devices and computers via infrared communication.

Built-in Yandex services
One of the important advantages of a smartphone is the availability of localized software... The Samsung Wave 3 smartphone is offered with pre-installed Yandex search and services. Smartphone owners will be able to use Yandex.Maps, Mail, Metro and other popular Yandex applications.

Samsung Electronics announced the start of sales of 2012 La Fleur collection phones in Russia. It includes smartphones Samsung Galaxy Ace and Wave Y, as well as mobile phones Samsung C3322 and C3520.

Phone cases from the 2012 La Fleur collection are distinguished by unusual colors and patterns in the form of curly flowers. In addition, specially created wallpapers and desktop animations are preinstalled on Samsung La Fleur phones, which will highlight the individuality of the device and its owner.

This is the first Android smartphone in the La Fleur collection. It provides users with the latest mobile technologies in a slim body.

The smartphone is made in white, the back panel is decorated with patterns in the form of beautiful flowers. The model runs on the Android 2.3 Gingerbread platform and is equipped with a fast processor, wide touch screen with a diagonal of 3.5 inches and a camera with a resolution of 5 megapixels with flash.

The Y index in the model name stands for Young (Youth). This smartphone is designed for young girls. The model is dominated by a combination of purple and black colors, the front and back panels are decorated with patterns. The Samsung Wave Y La Fleur smartphone has a 3.2-inch touchscreen and works on the latest platform bada 2.0. Preset communication Samsung services ChatOn and Social Portal make communication more convenient.

The dual SIM model is designed for women who want to successfully combine professional and personal communication. The classic all-in-one with a metal finish combines a maroon back with a beige pattern and a purple front.

Slim and stylish phone is a bright youth model. The model is made in the clamshell form factor. The novelty has a pink case.

New models from the 2012 La Fleur collection went on sale at Russian market in February 2011 at recommended retail prices: Samsung Galaxy Ace La Fleur - 10 thousand rubles, Samsung Wave Y La Fleur - 6 thousand rubles, Samsung C3322 La Fleur - 4 thousand rubles, Samsung C3520 La Fleur - 3, 5 thousand rubles

Regular model

Advantages of the phone Beautiful design, ease of use, normal camera Disadvantages of the phone: Low memory, weak battery, freezing and other glitches.

A comment about the phone:

I bought the phone 2-3 years ago. I remember how pleased I was with the purchase.
The first Android phone! However, my joy was short-lived.
The beautiful design quickly faded away. Well, it's nothing, replaced back panel for white and no flaws.
As soon as I got the phone, I immediately bought a large memory card for it, but there was almost no sense from it. The programs were installed on the phone, so I downloaded several office applications and constantly received notifications that there was not enough free memory. I solved the problem by installing root rights.
In principle, you can close your eyes to the above, because design and toys, after all, are not the most important thing for a mobile phone (although, it’s a pity to spend money, nevertheless). The gadget must provide uninterrupted communication.
There were many communication problems. The network often disappeared and for a very long time.
During the last months, with outgoing calls, the screen went off and did not turn on.
Often, I could not end the call, even pressing the end call button several times. I constantly took out the battery.
By the way, about the battery. Even in standby mode, charging was enough for a day, and even less with active use.
Yesterday I took the phone off the charge and tried to turn it on. The "Samsung" screensaver was played several times in a row, and then disappeared. More phone did not turn on. Probably served his time.

Regular model

Experience of use: more than a year

Advantages of the phone Small, compact, practical, good design, comfortable, fits well in the hand, back cover does not slip in your hands.
I bought about three years ago and at that time it was not bad a budget option for an average smartphone. Disadvantages of the phone: The first and most important thing for me is that it saves all applications to its own memory and not all applications can then be transferred to Micro-SD.
Little memory, and given the above problem, this is a huge disadvantage.
In the second year, paint began to peel off the sides, and the rounded edges warped.
In the third year, at the beginning of the conversation, he eats up the words. One can hear: "Hello", then some incomprehensible gurgling, and then the conversation of the interlocutor resumes. Sometimes gurgling is heard during a conversation. Some kind of interference.
The camera is so-so. Neither bad nor good.
Does not show the percentage of the battery charge - very inconvenient.

Samsung is one of the leaders in the global mobile electronics market. The Korean brand adapts many of its products to a specific target audience. Among the successful examples are phones of the La Fleur series, which are designed specifically for women. What are the specifics of these devices? How did they get to the Russian market?

What is the La Fleur series?

Phones "Samsung La Fleur" (la fleur in French - "flower") can belong to a variety of technological lines: from traditional models of the mid-2000s to modern smartphones, but all of them will be united by the specifics of style. The devices of the series in question are adapted in terms of design, and in many respects, functionality for women.

They are easy to recognize by the elegance of the pattern, the romantic color scheme and other design elements that give the device to the style typical for the fair sex. Within the framework of the concept under consideration, there are Samsung Galaxy La Fleur devices, GT phones and other models aimed at a female audience How did a fashion collection from Korean designers come to the world and Russian markets?

How the series "La Fleur" appeared in Russia

Samsung La Fleur mobile phones first entered the market in December 2006. Then the Korean brand launched three devices for sale: E500, E420 and E570, which were designed for women in their design. The task of the Samsung company was to consolidate its position in a narrow market segment - phones adapted to the needs of the fair sex, and at the same time to bring a new collection of devices to the market. In view of the fact that Samsung La Fleur phones were released in December, it was expected to ensure an increase in New Year's sales, as well as, possibly, high demand in the spring holidays. The target audience for the first phones in this series were women aged 20-35.

By the time the first Samsung La Fleur models were launched on the market, the Korean brand already had experience in selling phones aimed at ladies. For example, back in 2001 the company introduced a device with the A400 index, which became one of the sales leaders. In 2003, Samsung continued to delight the fair sex and launched the T500 phone, which also appealed to the ladies' audience. Thus, by the time the first Samsung La Fleur phone hit the market, the Korean brand had already established its reputation as a supplier of stylish and functional devices for women.

In addition to Samsung in the 2000s, other major market players actively promoted their devices in a similar segment. So, for example, in 2006 year Nokia released the L "Amour collection, also targeting the demand from the female audience, which, as in the case of Samsung products, found its enthusiasts and began to sell well. However, the Korean brand decided to further strengthen its market position with the release of Samsung phones. La Fleur ", the characteristics and appearance of which were at the level of the best products produced by world-class brands.

It can be noted that Samsung, introducing a new series of devices to the market, decided to segment their sales. Depending on the characteristics of this or that sample of "La Fleur", the phone was sold in a certain price and age category.

Let's talk about the features of the target group of buyers of the device in this series.

Target group

As we noted above, Samsung has developed the La Fleur series for women aged 20-35. The income of the customers was supposed to be average or higher, education - higher. The average owner of a La Fleur product, according to Samsung marketers' calculations, should have been in management, hiring, college or housekeeping. It was assumed that the Samsung La Fleur phone will find the greatest demand among women with an active lifestyle, traveling, interested in fashion.

How La Fleur phones were brought to the market: brand strategy

Among Russian marketers, there are researchers who have been studying the market strategy of Samsung just in the aspect of organizing sales of phones of the La Fleur series. According to experts, one of the key factors for the success of a Korean brand, especially at the stage of launching to the market new series phones in 2006, has become effective advertising. Thus, analysts calculated that Samsung was able to implement a fairly competent approach in implementing a marketing strategy, choosing the channels of communication with consumers available at that time. The Internet was not the main tool at that time, and therefore Samsung specialists decided to prioritize television (youth and music channels), as well as outdoor advertising.

Much attention was paid by the marketing specialists of the Korean brand to the presentation stages. Thus, the concept of telephones, new for the Russian market, was presented in a friendly atmosphere of a press breakfast in one of the famous cafes. Experts also note that Samsung marketers were able to implement an effective promotional campaign, the task of which was to stimulate consumer activity from outside. target audience phones "La Fleur". The Korean company has done a great job in terms of interaction with media publications, sponsored a number of events held by the press.

What were the results of the implementation of the marketing strategy after the launch of sales of phones based on the La Fleur concept on the Russian market? According to some research agencies, about 80% of respondents who observed the move advertising campaign on launching a new series of phones to the market, spoke positively about the concept. About 75% of those surveyed by experts positively assessed the name of the series, which sounds in the French manner, and also expressed the opinion that it is well suited for phones adapted to the needs of the ladies' audience.

But most importantly, the Korean brand managed to successfully launch sales of a collection new for the Russian market. mobile phones... The success in promoting the first La Fleur models in 2006 and 2007 largely predetermined the fact that modern devices, such as, for example, Samsung La Fleur Mini in the Galaxy line, became recognizable, as well as, which is extremely important, the expected novelties in Russian market.

La Fleur Concept and Galaxy Core GT-I8262

Consider how the concept in question was implemented by a Korean brand in devices. Galaxy line... Let's study, for example, the Samsung Galaxy La Fleur phone in the Core GT-I8262 modification - of this type devices have become quite popular in the Russian market. In the design of the smartphone, "feminine" elements are present in a fairly large number. This is a shiny metal mesh of the voice speaker, a stylish frame on the body, a sparkling border around the Home key.

Galaxy Core La Fleur: specifications

Let's consider what characteristics Samsung Galaxy La Fleur has in the Core GT-I8262 modification:

The smartphone runs on Android OS in version 4.1;

The device is equipped with a TFT-display with a diagonal of 4.3 inches, resolution - 480 x 800 pixels;

The amount of RAM of the device is 1 GB;

The resource of the built-in flash memory is 8 GB, there is a microSD slot for additional cards;

The phone is equipped with a main camera with a resolution of 5 MP and an autofocus function, there is an LED flash;

There is support for two SIM cards;

Basic communication functions are supported: Wi-Fi, Bluetooth, GPS;

So the specs are pretty decent. The fact that the smartphone of this type belongs to the "La Fleur" series does not imply any technological differences from the flagship devices. All that is modified in the devices is the appearance. And therefore, if, for example, a person has a positive impression of using the Galaxy Core in the flagship version, then purchasing it in the La Fleur version as a gift to someone, he can be sure that the functionality of the device will remain the same.

Let us now consider in more detail the features of the device's appearance.

Galaxy Core La Fleur: appearance

The phone looks stylish - we noted above the presence of some elements that adapt it to women's preferences. This device of the Samsung La Fleur series is touch-sensitive, of course. The front panel is made entirely of glass. The adjacent buttons are elegantly illuminated in red. The rear camera lens also has a stylish bezel. The case back has a silk-screened pattern that looks great. The body of the device has smooth edges, which shimmer with a metallic sheen (although the body itself is plastic, the corresponding effect is imitated by a special paint).

Regarding the Galaxy series, there are a large number of examples of the successful implementation of the concept in question in other series. For example, the Samsung Galaxy C4 La Fleur smartphone is popular in Russia. Modifications of devices of the Galaxy line of the Mini type (smaller versions) and Duos (with support for 2 SIM cards) have also successfully found their customers. "Samsung Galaxy Mini La Fleur" is especially praised by many - its grace is combined with a miniature size. The functionality of all devices is also up to par.

La Fleur concept and Samsung GT S7070 phone

There are other noteworthy devices in which the concept under consideration is implemented. Among those are the Samsung S7070. It, like the previous device of the Samsung La Fleur series, is touch-sensitive, but does not belong to the type of smartphones. At the same time, this device has become quite popular in Russia due to its affordable price and full compliance with the expectations of the target audience in terms of design and functionality.

The feminine elements of the phone are the crystal-shaped return key with edges that can play gracefully in the light, the patterns on the casing and the elegant back cover. The body of the device is assembled very soundly. The dimensions of the device are quite comfortable from the point of view of using the fair sex. The device was produced in several color modifications. Among the most common are white and gold, it is also known that a pink phone was introduced to the market.

Samsung S7070: screen specifications

The display has enough standard characteristics for phones of this class: with a resolution of 240x320 pixels, a diagonal of 2.8 inches. Data entry, as we have already noted above, is touch-sensitive, as on other phones of the Samsung GT series. "La Fleur" is a concept that assumes a special user-friendliness of the devices. Among the technological features that meet this criterion, one can note enough big size font on the screen, as well as the convenience of entering and reading SMS text.

Samsung S7070: programming interface and applications

The phone in question has not only an appearance adapted to a woman's style, but also a software shell corresponding to the needs of the target audience. The phone controls are designed in romantic, typically ladies' tones with a significant proportion of pink tones.

A large number of icons and functional elements can be placed on the main screen of the phone management interface. For example, it can be a clock, buttons quick access to radio, software audio player, SMS, call list, and shortcuts to applications.

The on-screen keyboard, which the phone is equipped with, is characterized by great convenience, there is a T9 dictionary, familiar to many users mobile devices... There is also a mode with which you can edit the text. The software interface assumes the user work in the mode of three desktops.

Among the most notable applications that are preinstalled in the S7070 shell is FM radio. This function allows you to catch signals from radio stations in the range from 87.5 to 108 MHz. You can find channels automatically. The radio also works in the mode speakerphone... There is useful function- you can record a radio broadcast to a file. You can use the built-in radio in background while working in other applications.

Enough useful option- built-in voice recorder. Using the appropriate interface, you can record files of a fairly long duration - up to one hour. Users and experts characterize the quality of recordings from the dictaphone with which the device is equipped as high, comparable to what specialized sound recording devices of this type can provide.

What other applications does the phone have? For example, an interface that displays world time. Also, the device is equipped with a convenient calculator, a unit converter (which can be adapted to currency conversion), a stopwatch, a timer, in general, all the functions that are characteristic of Samsung GT series devices. Also present useful program to create text notes.

The phone has games, a pre-installed application for messaging over the Internet. Can be installed additional programs written in Java, but the size of each cannot exceed 500KB. When launching applications, you can use others - there is also a multitasking function.

Many experts and users point out high level personalization software interface phone. Appearance the menu can be customized in detail to suit personal preferences. The Russian modification of the device contains applications that are extremely useful for the fair sex, for example, shopping widgets.

Phones series "La Fleur": reviews

Users and experts of the mobile electronics market believe that the functionality and design of both hardware and software components of any device in the concept under consideration, be it modern smartphone The Samsung La Fleur, or a device categorized as traditional like the S7070, is excellent.

Following the chosen style, which implies beauty and grace, the engineers and designers of the Korean brand ensure in all modifications of the devices in which the concept is implemented. Phones "Samsung La Fleur" ("Duos" and "Mini") meet the needs and expectations of the target audience, and this, experts believe, is one of the factors that the Korean brand is invariably among the leading market players.