1. The display is a rectangle with rounded corners. The diagonal of this rectangle, excluding roundings, is 5.85 inches (for iPhone 11 Pro, iPhone XS and iPhone X), 6.46 inches (for iPhone 11 Pro Max and iPhone XS Max) or 6.06 inches (for iPhone 11 and iPhone XR). The actual viewing area is smaller.
2. All battery specifications are subject to network settings and other factors; actual running time may not be the same. The battery allows a limited number of charging cycles. Over time, it may need to be replaced by an Apple Authorized Service Center. Battery life and number of charge cycles may vary depending on settings and usage. More details on pages and.
3. iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XS, iPhone XS Max, iPhone XR, iPhone 11 Pro, iPhone 11 Pro Max, and iPhone 11 are splash, water and dust resistant and tested in supported laboratory conditions. iPhone 11 Pro and iPhone 11 Pro Max are rated IP68 according to IEC 60529 (submersion in water up to 4 meters for up to 30 minutes). iPhone XS, iPhone XS Max, and iPhone 11 are rated IP68 according to IEC 60529 (submerged in water up to 2 meters for up to 30 minutes). The Phone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X and iPhone XR are rated IP67 according to IEC 60529 (submersion in water up to 1 meter for up to 30 minutes). Splash, water and dust resistance can be reduced with normal wear and tear. Do not try to charge a wet iPhone: wipe and dry it according to the instructions in the user manual. Liquid damage is not covered by the warranty.
4. The amount of available space is less than stated and depends on various factors. Standard configuration (including iOS and preinstalled apps) takes approximately 11 to 14 GB depending on device model and settings. The pre-installed apps take up about 4 GB; they can be deleted and reloaded. The amount of space available may vary depending on the device and software version.
5. Dimensions and weight vary by configuration and manufacturing process.
6. Required tariff plan data transmission. Gigabit Class LTE, 4G LTE Advanced, 4G LTE, VoLTE, and Wi-Fi calling are not available in all regions or with all carriers. Speed ​​calculated based on theoretical bandwidth and depends on local conditions. Detailed information for LTE support, contact your service provider or page.
7. To communicate over FaceTime, both users must have FaceTime-enabled devices and a Wi-Fi connection. FaceTime availability cellular network depends on the conditions of the telecom operator; data transfer charges may apply.
8. Voice assistant Siri may not be available in all languages ​​or in all regions. Siri's capabilities may also vary. Internet access required. Cellular data charges may apply.
9. Hey Siri is supported on iPhone 6 and iPhone 6 Plus when connected to a power outlet.
10. Qi wireless chargers sold separately.
11. Testing conducted by Apple in August 2017 using preproduction iPhone X, iPhone 8, and iPhone 8 Plus units and software; Testing conducted in August 2018 using preproduction iPhone XS, iPhone XS Max, and iPhone XR units and software. Apple USB-C adapters were used (Model A1720 - 18 W, Model A1540 - 29 W, Model A1882 - 30 W, Model A1718 - 61 W, Model A1719 - 87 W). Testing conducted by Apple in August 2019 using preproduction iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max units and software. Apple USB-C adapters were used (Model A1720 - 18 W, Model A1540 - 29 W, Model A1882 - 30 W, Model A1947 - 61 W, Model A1719 - 87 W). Fast Charge Testing conducted with an uncharged iPhone. Charging time depends on environmental factors; actual charging times may not be the same.
12. A data plan is required to use eSIM wireless(may have restrictions in the choice of a telecom operator and in roaming even after the expiration of the contract). Not all carriers support eSIM. At buying an iPhone some carriers may have eSIM disabled. Check with your service provider for more information. More details on the page

The fact that Apple is still selling the iPhone 6S, a two-year-old phone, is a testament to how good this phone is. As a rule, after the release of a new model Apple generations offers only its previous version. However, if you use the official website of the company and compare the technical characteristics of the iPhone 8 or iPhone X with the 6S model, you will notice that in fact smartphones are very similar.

So what's the key difference? It consists of chips that determine system performance and some other functions. Of course, the new models also differ in a number of other parameters - for example, the characteristics of the display and the camera. All of them make phones more attractive to consumers, but their main competitor is still the iPhone 6S. Why?

iPhone 6S is more affordable for the average consumer's wallet

Apple products are famous not only for the original design and internal service, but also for the very impressive prices for new models. The price difference is clearly visible in the American market. Here's how much the new models cost:

Here's what the new iPhones cost (prices are in US dollars):

IPhone 8 64GB: $ 700

IPhone 8 Plus 64GB: $ 800

IPhone X with 64GB storage: $ 1000

However, Apple still sells the iPhone 6S and 6S Plus for significantly less than the new models:

IPhone 6S with 32GB storage: $ 450

IPhone 6S Plus with 32GB storage: $ 550

You can even get the updated iPhone 6S and iPhone 6S Plus right from the Apple Center on even better terms:

Refreshed iPhone 6S with 64GB of storage: $ 430

Refreshed iPhone 6S Plus with 64GB of storage: $ 510

Wide range of colors

Oddly enough, the newer the model of smartphones from Apple, the more scarce the spectrum of body colors becomes. The new iPhone 8 only comes in Silver, Gold, and Light Gray. And the iPhone X only comes in silver and light gray. But the sixth model boasts a case in silver, gold, light gray and even pink, which will once again emphasize the individuality of its owner.

Fast charging

Everything new iPhones come with the same chargers as the iPhone 6S, which means they will charge at the same rate. Apple added support for " fast charging»For iPhone 8 and iPhone X: You can charge your iPhone up to 50% in 30 minutes. But you will of course have to buy additional accessories - including the USB Power Delivery adapter and Apple-C-to-Lightning power cable from Apple. The iPhone 8 and iPhone X also support wireless charging, but this also requires the purchase of a separate charger... Is the game worth the candle?

Headphone jack

Yes, comments are superfluous. The wave of indignation that swept across the Internet after Apple deprived the iPhone of the headphone port continues to this day. In this matter, the sixth model has no problems and you can choose headphones for it to your taste and color.

Good performance

No matter how quickly they become obsolete modern technologies The iPhone 6S has been doing an excellent job so far. In practice, you may not even notice any difference in performance: perhaps some especially heavy applications will load for a few seconds longer. The A9 chip still allows you to unlock the phone as quickly as possible, but the innovative Face ID facial recognition technology, even according to the developers themselves, is still far from perfect.

Identical appearance

If design plays an important role for you when choosing a model, then you will be pleasantly surprised: the designs of the 2014 and 2017 models coincide so much that from the outside these phones look almost twins. Both the iPhone 6S and iPhone 8 share a similar display bezel and body shape, and their screens are also the same size and (for those who appreciate a picture) the same resolution.

Increased strength

The glass backs on the new iPhone 8 and iPhone X allow them to be charged wirelessly using the Qi standard. This is great, but it also means that they can easily break from a simple fall, or become covered in a network of unattractive cracks. Aluminum rear part The iPhone 6S case is much more reliable in this matter: even if a dent appears on it from a fall, it can be easily straightened and returned to the phone a pleasant aesthetically pleasing look.

Excellent rear camera

It's no secret that Apple puts a lot of emphasis on how fantastically beautiful photos you can take with using iPhone... iPhone 8 Plus recently bypassed the phones in the series Samsung Galaxy in the race for the best photocell, and she deserved the victory. However, with the help of the sixth model, you can create photographs excellent quality which have not lost their relevance over the years.

IOS support

Despite the fact that three years have passed since the release of the iPhone 6S, both it and the new models work with applications based on the same operating system. Their software is also practically the same: apart from a few cosmetic applications, users of Apple products generally use the same system tools.

Quality display

The display as the main means of displaying information, Apple has always treated with increased attention. The new models have a number of upgrades, including TrueTone, which adjusts the overall color temperature to match the ambient light and gives you access to a wider color gamut for richer colors. But for those who are not engaged in pinpoint processing of photos and simply use the phone as a means of accessing the Internet, e-book and the player, it makes no difference in quality. The 6S does an excellent job of rendering colors and will certainly not cause any complaints in this matter.

The widest range of current iPhones deployed on the official page of the Apple Online Store may raise doubts even among people who have been familiar with the technology of the American manufacturer for several years. To understand and choose « Best iPhone» with an acceptable price tag, an integrated approach to the issue is needed. In this article, we will tell you about the advantages and disadvantages of certain iPhone models and help you make the right choice.

At the time of this writing, there are 8 iPhone models on official sale: fresh iPhone XS, iPhone XS Max, iPhone XR, last year's iPhone 8 and iPhone 8 Plus (), previous versions iPhone 7/7 Plus (). As for the iPhone X, iPhone 6s / 6s Plus and iPhone SE, they are officially discontinued. But since these devices are still on sale from official resellers, we will keep them in our review this year.

Note: iPhone 5s and iPhone 6 were not included in the list because they are not officially sold by Apple in Russia (but are sold by some resellers). And now a lot of restored "fivesoks" and "sixes" are being sold under the guise of new ones (in detail and). Be careful.

Smartphones are equipped with Apple A9 2GB processor random access memory, 12 MP main and 5 MP front cameras.

All modern chips like 3D Touch (a technology that allows you to determine the force of pressing on the display), the tactile feedback of the Taptic Engine, the second generation Touch ID fingerprint sensor (when the iPhone is not charging) are present.

The iPhone 6s Plus model from the younger 4.7-inch brother, in addition to the increased diagonal of the display, has a more capacious battery that provides an impressive time autonomous work and the presence of optical image stabilization when shooting through the main camera.

iPhone 6s is available in the following colors: gray space, silver, gold and rose gold.

iPhone 6s and 6s Plus are enough powerful devices that are still relevant today. Currently, there are 32 and 128 GB versions on sale (16 GB model after launch iPhone sales 7 was discontinued).

Comparison of technical characteristics of iPhone 6S / 6S Plus, iPhone 8/8 Plus and iPhone X (click to enlarge)

Prices for iPhone 6s in Russia

Purchase basic version iPhone 6s 32 GB from retailers in Russia can be from 29,990 rubles. Option with 128 GB internal memory will cost 34,990 rubles.

The cost of the iPhone 6s Plus 32 GB is 26,990 rubles.

iPhone SE is suitable for those who do not like modern "shovels" with large diagonal display or who wants to purchase regarding modern device but at a lower price than the iPhone 6s. The gadget will be as relevant as the iPhone 6s for the next 2-3 years. Supports iOS 12. Available in 32GB and 128GB models.

Prices for iPhone SE in Russia

The only downside is the lack of a 3.5mm audio jack, but it seems that Apple has set a new trend, because rival manufacturers have also started to release models without it. The popularity of wireless headphones and Lightning accessories has skyrocketed.

5.5-inch model got big amount exclusive chips: dual main camera (two 12 MP sensors with a wide-angle and telephoto lens) with 2x main and 10x digital zoom and 3 GB of RAM.

Currently, the iPhone 7 and iPhone 7 Plus are sold in two versions with 32 and 128 GB storage.

Comparison of technical characteristics of iPhone 7 from iPhone 8 (Table)

Prices for iPhone 7 and iPhone 7 Plus in Russia

The battery capacity has decreased slightly, but the battery life remains the same due to the use of a more energy efficient processor. Of the peripheral modules, Bluetooth 5.0 can also be distinguished, replacing version 4.2.

IPhone 8 and iPhone 8 Plus colors

Prices for iPhone 8 and iPhone 8 Plus in Russia

iPhone X

In 2017, Apple released three smartphones at once, but for those who want to use exclusively "hi-end" devices, the choice has narrowed to one. iPhone X () costs an order of magnitude more expensive than its counterparts, but also offers much richer functionality.

Like the iPhone 8/8 Plus, the 2017 flagship received a glass body back panel, but the front of the device has changed dramatically. First of all, the 5.8-inch screen, which occupies almost the entire area of ​​the panel, and the absence of a Home button are striking.

Its functions were taken over by operating system, which supports new control gestures, as well as Face ID technology, which replaces the fingerprint scanner Finger Touch ID.

At the same time, in spite of the largest display diagonal in the line, the dimensions of the "dozen" are not much larger than the dimensions of 4.7-inch models.

From iPhone advantages The X also features a 2436 x 1125-pixel Super Retina HD display (458 ppi), an improved camera with OIS technology on both lenses, Portrait modes with functionality, and a feature for the front camera.

Again, with the release of iOS 12, the iPhone X and iPhone 8 Plus did not receive a function that allows you to adjust the level of background blur.

In the fall of 2018, the iPhone X was discontinued, but you can still find it on sale at major resellers.

Prices for iPhone X in Russia

iPhone XS and iPhone XS Max

Design and screen

The new flagship uses exactly the same display module as last year's iPhone X - an OLED type matrix, a resolution of 2436 × 1125 pixels (458 ppi), the same contrast ratio (1,000,000: 1), brightness (625 cd / m2) and set of supported technologies (HDR10, Dolby Vision, True Tone, 3D Touch, etc.).

In terms of design, there are only two notable changes, one good and the other, as usual, bad. The appearance of a new golden color of the case, which does not look “in Arabic doraga”, but rather modern and technologically advanced, should be called a good one, of course.

On the negative side, the asymmetry in the lower edge of the iPhone XS / XS Max case, which can drive the perfectionist crazy. To the left of the Lightning connector there are 7 speaker holes, while to the right there are 4 holes and a plastic insert ("antenna"). Probably, the designers had to take such a step reluctantly and under pressure from engineers who demanded better conditions for signal transmission due to the expansion of the list of supported standards ().

Another announced change is more durable glass, but a number of tests carried out by various bloggers and reviewers show that there has been no revolution in this direction, and it is just as easy to put a web on the screen or back panel.

Performance

According to this indicator, the iPhone XS and iPhone XS Max significantly surpasses the iPhone X and it is precisely the performance that determines such a high cost of the novelty. In 2018, Apple managed to significantly outstrip competitors in the nanometer race - while most vendors are struggling to establish a 7-nm process technology to create innovative processors, the apple corporation is already equipping the new iPhone XS, XS Max and even the iPhone XR with them.

As a result, the 6-core Apple A12 Bionic clocked at 2.6GHz (its predecessor has 2.1GHz) is about 20% faster than the Apple A11 Bionic, 50% faster with graphics and 40% more efficient at managing battery power. Thanks to this, the iPhone XS lasts half an hour, and the iPhone XS Max lasts an hour and a half longer than the iPhone X.

Naturally, the minor processor modules were also improved - the graphics coprocessor, the M12 Motion motion coprocessor and the Neural Engine neural learning system, which now processes 10 times more tasks (5 trillion) in one second.

In addition, the new Apple smartphones received an additional gigabyte of RAM and now do a much better job when loading a large number of applications into RAM.

Cameras

The camera of the iPhone XS (as well as the iPhone XS Max) has hardly changed, but Apple programmers have done a good job on it. The only “feelable” innovation is the increased size of the wide-angle lens sensor, which now has a pixel size of 1.4µm (1.0µm for the iPhone X). But from a programmatic point of view, iPhoneography fans have some really interesting opportunities.

First of all, advanced users will notice the improved performance of the iPhone XS camera with objects in the background, especially those in difficult lighting conditions (in the shade or overexposure). Thanks to SmartHDR technology, in the pictures it will be possible to see what the optics of the iPhone X could simply "write off" to the side of darkness or light. Another innovation is the ability to adjust the level of background blur in ready-made portrait photos thanks to new function.

Face ID

Long-time iPhone users remember how significant the difference in Touch ID fingerprint speed was between the pioneer iPhone 5s and the iPhone 6S. So, in the case of the iPhone XS, the same progress cannot be expected, although the technology update was announced at the presentation on September 12, 2018. Practical tests show that the speed of recognizing a user's face has increased slightly compared to the iPhone X.

Water and dust resistant

Apple is one of those companies that reinsures three times before declaring a device to comply with any standards, especially when it comes to safety. For the new iPhone XS, Phil Schiller boldly declared the IP68 standard and assured that the smartphone can be submerged in water to a depth of two meters for no more than 30 minutes. In addition, a top manager of the corporation said that during the tests, the gadget was also doused with other liquids. This statement, as expected, caused a response from the community - observers and bloggers began to massively drown the new iPhones in whatever they have (chlorinated and seawater, beer, juice, etc.), and generally confirmed the assumptions that the new case is protected from moisture and the dirt is much better than the iPhone X.

Battery

Capacity iPhone battery The XS is lower than last year's model - 2658 mAh versus 2716 mAh, however, as mentioned above, the average battery life without additional source power supply for the new flagship is as much as 30 minutes higher, which is due to the use of an innovative processor.

Dual SIM support

Deserves special attention. All three new 2018 iPhones allow you to use the familiar nanoSIM along with the electronic eSIM. The latter is not supported in Russia, like in most other countries of the world, but some experts predict the launch of the technology by domestic operators in the near future. In addition, specifically for the Chinese market, Apple released a special edition version with a double-sided tray for two physical nanSIM cards, which will certainly be in demand in Russia (it works)

As stated above, this year for the first time Apple equipped all models with the same performance suite, further blurring the difference between the iPhone XS and iPhone XS Max. If earlier there were obvious differences between 4.7- and 5.5-inch devices (more RAM, dual camera), then now buyers, in fact, simply have to choose between a smartphone with a 5.8-inch screen, dimensions: 143.6 × 70.9 × 7.7 mm, weight 177 grams and a smartphone with a 6.5-inch display, dimensions: 157.5 x 77.4 x 7.7 mm, weight 208 grams.

It is noteworthy that even the resolution will not play any role in the choice, because both displays have the same pixel density - 458 pieces per inch. The only difference is the slightly thinner bezels of the iPhone XS Max, where the screen covers 84.4% of the front bezel.

It's also worth mentioning that the iPhone XS Max has a larger (3400 mAh versus 2800 mAh) battery than the iPhone XS, which significantly increases battery life.

And, of course, the price can be the decisive factor when choosing.

Fair, not overpriced or understated. There should be prices on the Service website. Necessarily! without "asterisks", it is clear and detailed, where it is technically possible - the most accurate, final.

With the availability of spare parts, up to 85% of complex repairs can be completed in 1-2 days. Modular repairs take much less time. The website lists the approximate duration of any repairs.

Warranty and liability

Any repairs must be guaranteed. Everything is described on the website and in the documents. The guarantee is self-confidence and respect for you. A 3-6 month warranty is good and sufficient. It is needed to check quality and hidden defects that cannot be detected immediately. You see honest and realistic terms (not 3 years), you can be sure that they will help you.

Half the success in Apple repair- this is the quality and reliability of spare parts, so a good service works with suppliers directly, there are always several reliable channels and your own warehouse with proven spare parts for current models so that you do not have to waste time.

Free diagnostics

This is very important and has already become a good form for service center... Diagnostics is the most difficult and important part of the repair, but you should not pay a dime for it, even if you do not repair the device as a result.

Repair in service and delivery

Good service appreciates your time, therefore, offers free shipping. And for the same reason, repairs are carried out only in the workshop of the service center: correctly and according to technology, it can only be done at a prepared place.

Convenient schedule

If the Service works for you, and not for itself, then it is always open! absolutely. The schedule should be convenient so that you can be in time before and after work. Good service works both on weekends and on holidays. We are waiting for you and working on your devices every day: 9:00 - 21:00

The reputation of professionals consists of several points

Age and experience of the company

Reliable and experienced service has been known for a long time.
If a company has been on the market for many years, and it has managed to establish itself as an expert, people turn to it, write about it, recommend it. We know what we are talking about, since 98% of incoming devices in the SC are being restored.
We are trusted and transferred by other service centers for difficult cases.

How many masters by directions

If several engineers are always waiting for you for each type of equipment, you can be sure:
1. there will be no queue (or it will be minimal) - your device will be taken over immediately.
2.you give in Macbook repair expert specifically in the field of Mac repairs. He knows all the secrets of these devices

Technical literacy

If you ask a question, a specialist must answer it as accurately as possible.
So that you have an idea of ​​what exactly you need.
They will try to solve the problem. In most cases, the description tells you what happened and how to fix the problem.

New flagship Apple iPhone X is certainly very good, but not everyone will need it. Considering the high cost, specific functions, a new type of control and other factors, we can safely assume that a significant number of buyers will turn their eyes to the younger models, which are compact in size and relatively modest price tags.

We are talking about smartphones with a 4.7-inch screen diagonal - iPhone 7 and iPhone 8... Due to the fact that all the main evolutionary steps latest models iPhones concerned only 5.5-inch phablets with the "Plus" prefix, it is quite difficult to find significant differences between the iPhone 7 and 8, however, the price difference is 13 thousand rubles (in the official Apple store) and it can only be explained serial number in the model name will not work.

How is the iPhone 7 different from the iPhone 8?

Comparison of iPhone 7 versus iPhone 8 design

To visually identify the devices, they will have to be turned over, since the differences on the front panel cannot be found - it is identical in all 4.7-inch Apple smartphones since 2014. This is iPhone 6 in detail, iPhone 6s, iPhone 7 and iPhone 8.

The difference in front design of 4.7-inch iPhones from 2014 to 2017

At the back we see the glass surface of the iPhone 8 and the aluminum iPhone case 7. On the one hand, the design of the “glass sandwich” type has been loved by many users since the days of the iPhone 4 / 4S, on the other hand, the need to use protective accessories for the owners of the “eight” automatically increases.

The difference in the back design of 4.7-inch iPhones from 2014 to 2017

Interestingly, for the iPhone 8, Apple designers decided to significantly narrow the color palette - the device is available in silver, gold and "gray space", while for the iPhone 7 the shades of "Black Onyx" and "Rose Gold" are still relevant.

IPhone 7 Colors:

IPhone 8 Colors:

Careful examination of the descriptions of smartphones reveals a slight difference in size and weight - the iPhone 7 is 0.1 mm shorter, 0.2 mm narrower, 0.2 mm thinner and 10 grams lighter than the iPhone 8. In terms of operation, such differences play a role only when choosing accessories.

What is the difference between the iPhone 7 screen and the iPhone 8

The 4.7-inch IPS-matrix with a resolution of 1334 × 750 pixels (326 dpi) in the iPhone 7 and 8 is almost identical, but still the display module of the figure eight is slightly better, thanks to the presence of the True Tone function. Its essence lies in the fact that the system, through a special sensor, determines the intensity of the ambient light and corrects the white balance on the screen in accordance with the data received. As a result, the user gets better brightness and contrast in sunlight or more readable text at dusk (not to be confused with banal auto brightness).

The difference in performance between iPhone 8 and iPhone 7

It is difficult to measure the performance of the iPhone 7 and iPhone 8 in practice, but Apple claims the huge superiority of the 6-core A11 Bionic chip over the A10 found in the iPhone 7.

V iPhone description 8 is claimed to be A11 Bionic processor and graphics processor work faster than iPhone 7 by up to 25% and 30%, respectively.

The difference between the cameras iPhone 7 and iPhone 8

The FaceTime ƒ / 2.2 selfie camera in these models was not subject to evolution - a 7-megapixel matrix, ƒ / 2.2 aperture, a white screen plays the role of a flash, it is possible to record 1080p video and shoot Live Photos.

The main camera has undergone minimal changes. Matrix with a resolution of 12 megapixels was not updated, as well as aperture ƒ / 1.8, 5x digital zoom for photos and 3x for video, optical stabilization Images. The differences lie in the options for recording video in 4K quality (the iPhone 7 writes exclusively at 30 fps, while the iPhone 8 provides a choice of 24, 30 and 60 fps), as well as the presence of the Slow Sync function to adjust the brightness of the flash.

Battery, storage, wireless and fast charging

The batteries of the iPhone 8 and iPhone 7 differ slightly in nominal capacity, but this difference can be neglected, since it is compensated by the better energy efficiency of the processor and graphics of the iPhone 8. As a result, we have identical indicators of battery life.

However, the iPhone 8 supports Qi wireless charging and fast charging, which recovers 50% battery capacity in 30 minutes. Moreover, both processes are impossible without purchasing additional devices.

iPhone 8 has twice the amount of "native" memory - the model comes in the specifications of 64 and 256 GB, while the iPhone 7 drives can only be 32 and 128 GB.

• Qi: how it works wireless charger for iPhone 8 and iPhone X and how much it costs.
• To quickly charge the iPhone X and iPhone 8, you need to pay more than 8,000 rubles: the whole truth about the new function.

Comparison of technical characteristics of iPhone 7 from iPhone 8 (Table)

Which is the best buy iPhone 7 from iPhone 8?

Is it worth paying 13,000 rubles for twice the memory, Wireless and Qiuck Charge, a glass case and an advanced microprocessor? The answer is individual for each user, depending on his needs and financial capabilities. The goal of any company’s marketer is to offer the most sophisticated fork to the average customer to ensure that both products are sold, and Apple is one of the best at doing this.

Based on materials from yablyk