ANNOTATION FOR WORK PROGRAM PM.01 PROCESSING OF INDUSTRY INFORMATION 1.1. Scope of the program The work program of the professional module “processing of industry information” is part of the main professional educational program in accordance with the Federal State Educational Standard for the specialty 02/09/05 Applied informatics (by industry) basic training in terms of mastering the main type professional activity and corresponding professional competencies (PC): PC1.1. Process static information content. PC1.2. Process dynamic information content. PC1.3. Prepare equipment for operation. PC1.4. Set up and work with industry-specific information content processing equipment. PC1.5. Monitor the operation of computers, peripheral devices and telecommunication systems, ensure their correct operation 1.2. Place of the professional module in the structure of the main professional educational program: the discipline is included in the professional cycle of the compulsory part. 1.3. Goals and objectives of the professional module - requirements for the results of mastering the professional module In order to master the specified type of professional activity and the corresponding professional competencies, the student during the development of the professional module must: have practical experience: 1. processing static information content; 2. processing dynamic information content; 3. installation of dynamic information content; 4. work with industry equipment for processing information content; 5. monitoring the operation of computer, peripheral devices and telecommunication systems, ensuring their correct operation; 6. preparing equipment for operation; be able to: 1. carry out the process of prepress preparation of information content; 2. install and work with specialized application software; 3. work in a graphic editor; 4. process raster and vector images; 5. work with packages application programs text layout; 6. prepare original layouts; 7. work with application packages for processing industry information; 8. work with presentation preparation programs; 9. install and work with application software for processing dynamic information content; 10. work with application software for processing economic information; 11. convert analog forms of dynamic information content into digital ones; 12. record dynamic information content in a given format; 13. install and work with specialized application software for editing dynamic information content; 14. select dynamic content editing tools; 15. carry out event-oriented editing of dynamic content; 16. work with specialized equipment for processing static and dynamic information content; 17. choose equipment to solve the task; 18. install and configure application software; 19. diagnose equipment malfunctions using hardware and software; 20. monitor the operating parameters of the equipment; 21. eliminate minor malfunctions in the operation of equipment; 22. carry out equipment maintenance at the user level; 23. prepare error reports; 24. switch industry-specific hardware systems; 25. carry out commissioning of industry-specific equipment; 26. carry out testing of industry-specific equipment; 27. establish collateral; and configure system software to know: 1. basics of information technology; 2. technologies for working with static information content; 3. standards for presentation formats of static information content; 4. standards for formats for presenting graphical data; 5. computer terminology; 6. standards for the preparation of technical documentation; 7. sequence and rules of pre-press preparation; 8. rules for preparing and designing presentations; 9. software processing information content; 10. basics of ergonomics; 11. mathematical methods of information processing; 12. information technologies for working with dynamic content; 13. standards for dynamic data presentation formats; 14. terminology in the field of dynamic information content; 15. software for processing information content; 16. principles of linear and non-linear editing of dynamic content; 17. rules for constructing dynamic information content; 18. rules for preparing dynamic information content for installation; 19. technical means of collecting, processing, storing and displaying static and dynamic content; 20. principles of operation of specialized equipment; 21. operating modes of computer and peripheral devices; 22. principles of construction of computer and peripheral equipment; 23. equipment maintenance rules; 24. equipment maintenance regulations; 25. types and types of text checks; 26. ranges of permissible operational characteristics of equipment; 27. principles of switching industry-specific hardware systems; 28. operational characteristics of industry equipment; 29. operating principles of system software; 1.4. Recommended number of hours for mastering the professional module program: maximum student teaching load 745 hours, including:  mandatory classroom teaching load of the student 394 hours;  independent work 197 hours;  educational practice 78;  industrial practice 76 hours. 1.5. Forms of intermediate certification: differentiated tests, exam, qualifying exam. 1.6. Contents of the professional module Section 1. Processing of static information content Topic 1.1. Fundamentals of information technology Topic 1.2.Static information content Topic 1.3.Computer graphics content Topic 1.4.Theory of computer graphics Topic 1.5.Photo processing Topic 1.6.Basic parameters of a vector contour Topic 1.7.Processing of raster images Topic 1.8.Development of design and construction documentation Section 2. Processing of dynamic information content Topic 2.1. The process of planning a layout and working with a printing house Topic 2.2. Basic techniques for creating original layouts of various printed publications, taking into account the features of the modern printing base and paper type Topic 2.3. Technologies of the printing process Topic 2.4. Basics of typography Topic 2.5. Equipment for the designer's work Topic 2.6. Creation of ps-files and preparation of the original layout for transfer to the printing house for subsequent color separation on a phototypesetting machine Section 3. Preparing equipment for work Topic 3.1. Presentation preparation standard Topic 3.2. Presentation forms Topic 3.3. Presentation effects Topic 3.4 Preparing presentations Section 4. Information Technology working with economic information Topic 4.1. General information and interface of the Mathcad program Topic 4.2. Exact calculations in Mathcad Topic 4.3. Numerical methods in Mathcad Section 5. Information technologies for working with sound Topic 5.1 Forms of presentation of audio information Topic 5.2 AdobeAudition program Topic 5.3 Working in single-track mode (EditView). Working in multi-track mode Topic 5.4 Working with cyclic and wave files Topic 5.5 Using noise reduction filters Topic 5.6 Editing voices Topic 5.7 Using the channel mixer and real-time effects of the Audition program. Topic 5.8 Batch Processing and creating scripts Topic 5.9 Optimizing audio files for the Internet Topic 5.10 Importing audio data from a CD and creating a new CD Section 6. Video processing Topic 6.1 Methods of creating digital video images. Types of Digital Video Topic 6.2 AdobePremiere Basic Concepts. Program interface. Windows Project, Source, Program Topic 6.3 Importing and exporting files Section 7 Creating simple animation Topic 7.1 Methods of creating animation. Types of animation. The simplest GIF animation. FLASH animation Topic 7.2 AdobeFlash program. Program interface capabilities Topic 7.3 Tools of the AdobeFlash program Topic 7.4 Filling. Combining contours. Lasso tool. Work with text. Section 8. Editing dynamic information content Topic 8.1 Concept of editing Topic 8.2 Basic rules for shooting video materials Topic 8.3 Video editing. Film editing Topic 8.4 Video editing. Basics of working in the AdobePremierePro application and its installation Topic 8.5 Video editing. Basic editing tools in the Program, Source, and Timeline windows. Topic 8.6 Video editing. Video and audio transitions Topic 8.7 Video editing. Transparency of video clips. Movement and scaling of clips Topic 8.8 Video editing. Video effects Topic 8.9 Video editing. Sound in the film Theme 8.10 Computer animation: Technology for creating an animated film Topic 8.11 Computer animation: Working with color. Types of fills and their application Topic 8.12 Computer animation: Shape animation. Tracing raster images Topic 8.13 Computer animation: motion animation Topic 8.14 Computer animation: Symbols. Complex animation Topic 8.15 Computer animation: Library samples and their instances Topic 8.16 Computer animation: Animating a nested instance Topic 8.17 Computer animation: Layer mask. Masking layers Topic 8.18 Computer animation: Sound. Preservation, export, publication Section 9. Technical means for collecting, storing and displaying static content Topic 9.1 Camera and its equipment Topic 9.2 Graphics tablet Topic 9.3 Scanners Topic 9.4 Printers Topic 9.5 Plotters Topic 9.6 Risograph Topic 9.7 Cutter and laminator Topic 9.8 Stapler and booklet maker Section 10. Technical means for collecting, processing, storing and displaying dynamic content Topic 10.1 Video camera and its equipment Topic 10.2 Equipment for recording sound Section 11. Technical means for processing and storing content Topic 11.1 Processor Topic 11.2 Motherboard Topic 11.3 Video card Topic 11.4 Sound card Topic 11.5 Video capture card Topic 11.6 Information storage equipment

Now that we've looked at the HTTP request/response in detail, let's look at Various types content (any meaningful content information resource) that you would expect to see on the Internet. I've divided it into four types - plain text, Web standards, dynamic Web pages, and formats that require other applications or plugins.

Simple text

In the very beginning, before any Web standards or plugins existed, the Internet consisted primarily of images and plain text—files with a .txt or similar extension. When a plain text file comes across the Internet, the browser simply displays it as is, without any additional processing. Plain text files are still common on university websites.

Web Standards

Basic building blocks World Wide Web The WWW are the three main Web standards - HTML (or XHTML, the two will be used interchangeably here for our purposes), CSS and JavaScript.

Hypertext Markup Language (HTML) is actually a pretty apt name because it conveys its purpose well. HTML is used to break up a document, define its content and structure, and define the meaning of each part (what contains all the text, etc., which we see on Web pages). It uses special elements to define various components on a page.

Cascading Style Sheets (CSS) give you complete control over how an element is rendered. It is very easy, using style declarations, to display all paragraphs on two lines (line-height: 2em; ), or to make all second-level headings green (color: green; ). There are many benefits to separating structure and formatting, and we'll look at this in more detail in the next lecture. To show off power sharing HTML and CSS, Figure 3.2 shows simple HTML code on the left, with no additional formatting, and on the right you can see the same HTML code with CSS styles added to it.

Finally, JavaScript provides dynamic functionality to a Web site. You can write small JavaScript programs that will run on the client computer without requiring any special software to be installed on the server. JavaScript allows you to add some basic functions and interactivity, but it has its limitations, which leads us to server-side programming languages ​​and dynamic Web pages.

Dynamic Web Pages

Sometimes when browsing the Internet you will come across Web pages that do not use the .html extension - they may have the extension .php, .asp, .aspx, .jsp, or some other strange extension. These are all examples of dynamic Web technologies that can be used to create Web pages that have dynamic sections—code that produces different results from a database or other data source depending on the values ​​you define for it. We'll look at this type of Web page below in the "Comparing Static and Dynamic Web Sites" section.

Formats of other applications or plug-ins (plugins)

Because Web browsers can only interpret and output certain technologies, such as Web standards, then when requesting a URL that indicates either a complex file format or Web page containing technology that requires a plug-in, the file will either be downloaded to the computer or opened using the required plug-in if it is installed in the browser. For example:

1. If you meet Word document, Excel file, PDF, compressed file (ZIP, or SIT, for example), complex image file such as Photoshop PSD, or other complex file that the browser does not understand, the browser will usually ask if you want to download or open the file. Both actions usually have similar results, except that in the second case the file will be downloaded to the computer and then opened by an application that understands it, if such an application is installed on the computer.
2. If you come across a page containing a Flash movie, MP3 or other music format, MPEG or other video format, then the browser will play it using installed plugin, if such a plugin was installed. If there is no plugin, then either a link will be displayed to install the required plugin, or the file will be downloaded and an attempt will be made to find applications on the computer to run it.

Of course, there is some gray area - for example the SVG format (Scalable Vector graphics listen)) is a Web standard that is implemented in some browsers such as Opera but not in others such as Internet Explorer- IE requires a plugin to understand SVG. A number of browsers come with some plugins pre-installed, so you may not be aware that some content is rendered through a plugin rather than naturally in the browser.

Comparison of static and dynamic Web sites

So, what are static and dynamic Web sites, and what is the difference between them? Obviously, it all depends on the filling.

A static Web site is a Web site whose content, HTML and graphics, is always static - it serves every visitor the same, unless the Web site's creator decides to manually change the copy on the server - which is what we cover for the most part in this lecture. .

On a dynamic Web site, on the other hand, the server content will be the same, but in addition to regular HTML code, it also contains dynamic code that can output different data depending on the information that is sent to the Web site. Let's look at an example - go to http://www.amazon.com in your browser, and select 5 different products. Amazon site doesn't just send you 5 various pages, it will send the same page 5 times, but with different information dynamically filled each time. This various information is stored in a database, which retrieves the required information when requested and provides it to the Web server for inclusion in a dynamic page.

It should also be noted that the server must have a special software allowing you to create a dynamic Web site. While regular static HTML files are stored with a .html file extension, these files contain special dynamic code in addition to HTML, and are stored with a special file extension to tell the Web server that they require additional processing before being sent to the client (such as embedding data from the database) - PHP files, for example, usually have a file extension of .php.

There are many dynamic programming languages ​​- PHP has already been mentioned, and other examples are Python, Ruby on Rails, ASP. NET and Coldfusion. Ultimately, all of these languages ​​have much of the same capabilities, such as communicating with databases, validating information entered into forms, etc., but they do it all slightly differently, and have some advantages and disadvantages. It all comes down to what suits you best.

We won't cover dynamic languages ​​any further in this course, but I provide a list of resources here in case you want to go further and learn more about them.

• Rails: Fernandez, Obie. (2007), The Rails Way. Addison-Wesley Professional Ruby Series.
• Rails demos (http://www.rubyonrails.org/screencasts)
• PHP: Powers, David (2006), PHP Solutions: Dynamic web development made easy, friends of ED.
• PHP Network Documentation (http://www.php.net/docs.php)
• ASP.NET: Lorenz, Patrick. (2003). ASP.NET 2.0 Revealed. Apress.
• ASP.NET: ASP.NET Networking Documentation and Tutorials (

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Dynamic content is “smart” content based on HTML based, tailored to specific subscribers. It allows you to show different images, calls to action, and change text based on your customers' preferences and actions. These personalized messages increase the likelihood of action, increase engagement, and capture users' attention.

How can it be used?

Dynamic content will give you endless possibilities! Create campaigns to precisely target specific buyer groups and increase engagement.

• Use different images to show products that your audience is interested in.
• Offer the right content based on customer interests.
• Tailor calls to action for potential and existing customers.
• Provide content based on location.
• Personalize the appearance and language style of offers for individual subscribers.
• Generate unique promo codes to increase conversions.
• Use purchase history and automate mailings based on customer behavior.

Dynamic content in three easy steps

• Collection of customer data

  Add custom fields to web forms and surveys and automatically collect accurate and comprehensive data about your customers. Create detailed profiles to get to know your followers better and create great marketing campaigns.

• Adding custom fields to segments

  Use GetResponse's advanced grouping to create groups of buyers with similar preferences and interests. Add custom fields to segments. Target and choose target audience for your suggestions. Experiment with endless combinations!

• Creating targeted content

  Use simple words to merge mailings, conditions and complementary elements to create campaigns with high level targeting and personalization. Take advantage of our training materials or contact us for professional help.

Informational content is information that is useful to the reader.

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This is the data for which the user opens search engine. A man wants to buy a cat. He goes to Yandex and enters: “Cat care.” In the search results, he sees your website, where there are detailed articles about care. And then he finds out that you also have an online store with elite cat food.

Your articles are informational content. It indirectly increases your sales.

Quality of information content

It is better to talk about what information content should be in comparison with other types of materials.

• Service - accompanying service information, navigation tips, etc.
• Selling - direct advertisements about goods or services.
• Entertaining - to improve your mood.

We all come home from work in the evenings. We are tired, we want to sleep. And many people simply don’t have the strength to read anything serious about nuclear physics. We want to watch an excerpt from KVN while we eat, smile and go to bed.

Therefore, almost all of it is entertaining. It should make a person smile, laugh, and send the picture to friends.

Information material is serious content. It must tell a person something new. Give knowledge. It’s as if the reader was at a university lecture. However, even the most serious material can be presented in such a way that a person will read it with a smile and interest. And then he will definitely send the post to his friends.

Information content:

• is beneficial for the reader;
• helps meet needs;
• helps achieve the author's goals;

And for this, the material must have the following characteristics:

• Information content.
• Literacy.
• Thematic.
• Logic.
• Relevance.

The material should answer a question that worries a person.

Why does your website or public page need information content?

Let's remember the definition of marketing. This is an increase in company profits by satisfying consumer needs.

Answering a user's question is the first step towards sales. This is the satisfaction of a person’s current need - the need for information, for an answer to his question. And people love those who give them what they want.

Types of information content

Changing information. For example, - user content is dynamic.

Static content is that material that has not changed. It is published once and remains in this form.

If we talk about the type of published materials, they can be very different:

• text;
• video;
• podcasts;
• white books.

The main thing is the message that is contained in them. This is the answer to the question that your article, your video, your audio recording gives.

How to create informational content

On one's own. We give this answer to any questions about how to make good material.

Find out what knowledge your audience lacks. Focus on the theme of the portal.

Use the Udemy.com service. This is a learning platform for online courses. Choose a topic that is relevant to your content. See what's included in the course. For example, in the screenshot above there is a program from a web design course.

See what is said about the subject. Write material - you can make a series of educational articles.

But you write about something you know a lot about, right? Tell us about your personal experience, give examples of them personal experience. Describe how you yourself solved similar problems in practice.

The main criterion for quality information material is usefulness. Will the reader be able to immediately after reading begin to embody what he read about?

Informational content will allow you to gain the trust of users. It will attract new visitors to you. And it will make your website not just an online resource, but an educational portal that will attract new customers.