Do you have your own business ?! Are you the owner of your company's corporate website ?! You have a question: "How important is website promotion in Yandex to attract more customers in your field of activity?" The specialists of the i-Media company unequivocally believe that website promotion in Yandex is one of the most important components for conducting a correct advertising campaign for your business. However, there are some important features of this type of advertising.

Features of site promotion in Yandex

1. Website promotion in Yandex is an ongoing process.

There is no need to wait for an instant effect after the start of your project promotion. For low-frequency requests, a tangible effect should appear in 1.5-2 months, for medium-frequency requests - in 3-4 months and for high-frequency requests in 5-6 months. And if you want to advance on high-frequency and very highly competitive requests, then the terms of the withdrawal of your project for such requests can be significantly longer than six months.

2. The results of website promotion in Yandex depend primarily on you.

Clients who believe that the result of promoting their website depends solely on the quality of the work of the optimization company are deeply mistaken. The fact is that the algorithms of the Yandex search engine are very attentive to the architecture of your site, track how unique the content on your site is, how often it is updated. In this regard, before you start promoting your site in the Yandex search engine, you must firmly decide for yourself that you are ready to take an active part in the development of your Internet resource in accordance with the requirements of the optimization company.

3. Do not delay the approval period.

We are not saying that after a question has been received for approval from the optimization company, then you need to drop all your affairs and start considering the issue. We perfectly understand that you have a huge number of cases in your business. However, within 1-3 days you still need to set aside a little of your precious time and answer questions regarding the promotion of your favorite site. After all, in the end, delaying the deadline can cost you a pretty penny.

Contact the optimization company and discuss alternative ways of resolving the disagreements that have arisen. At least the specialists of the i-Media company are always ready to enter into an open dialogue with the client and will make every effort to find alternative ways in case of problem situations at the stage of agreeing on the requirements for internal optimization or revisions of your website.

5. Don't ask SEOs to quickly build up your link budget.

An instant increase in the volume of the link mass to your site can lead to sanctions from the Yandex search engine and, as a result, your site will be pessimized or even banned. SEO specialists know how to properly and efficiently work on the external factors of promoting your site. At i-Media, working on external factors means not only the measured purchase of links to your project using Linkoteka, but also actively uses blogs, articles, reviews, eternal and natural links as tools for website promotion in Yandex, rationally distributing the budget provided to us Of your project. Therefore, do not panic if a month after the start of the project you see a small increase in the link mass to your site. Time will pass and it will be sufficient. You just need to rely on the professionalism of website promotion specialists and wait a bit.

Your site receives an increase in thematic link mass, which is very positively perceived when promoting a site in Yandex. One such link in terms of quality characteristics can replace several of those that the optimization company will select for you on its sites. You perfectly understand that SEO specialists are simply not authorized to communicate with your partners on this issue. Thus, your participation in the work on the external factors of promoting your site will be very welcome.

7. Coordinate all planned changes on the site with optimizers.

Some improvements have a very negative effect on the promotion results. In this regard, if you have any ideas for modifying your site, contact the SEO specialists who are engaged in its promotion and discuss your wishes for your site.

The above paragraphs briefly describe the main aspects of site optimization in Yandex. There are convincing arguments that the results are highly dependent on the desire of the client himself to develop his favorite site according to the requirements of SEO professionals.

Yandex (Yandex) is the number 1 search engine in the Russian Internet. For many years it has been holding the lead in terms of audience volume on the Russian-speaking Internet among all search engines. If you manage to raise your site to the TOP of Yandex search, you will be able to attract more high-quality traffic than from Google or any other search engines.

Yandex's ranking algorithms accurately build the search results based on the region from which the request came. This gives you an influx of targeted customers from your city. The user can always find exactly you and make a purchase. Having carried out work on SEO promotion of a site in the Yandex TOP, you will significantly increase its efficiency by attracting an interested audience.

Stages of work

1. Drawing up a promotion strategy

As part of the search engine promotion of sites in Yandex, we develop an individual strategy for each project in accordance with the goals of the customer to achieve the best result. You are getting:

• target audience analysis;
• study of major competitors;
• demand forecast;
• identifying ways to get the most out of your investment;
• compilation of a semantic core and clustering of queries;
• other work required.

2. Technical site optimization

We eliminate technical errors of the site for maximum indexing of the pages of your resource. You are getting:

• adjusting robots.txt and sitemap;
• setting up mirrors;
• elimination of site errors;
• setting up a redirect;
• checking the correctness of the 404 error;
• other work required.

3. Text optimization of the site

We create texts for your site that will be of interest to users. Our copywriters take into account the requirements of new search engine algorithms and write texts according to the principles of LSI (a method of indexing text content, in which near-topic lemmas, synonyms of keywords, and so on) have weight. You are getting:

• preparation of technical specifications for texts and meta tags;
• elaboration of meta tags;
• writing unique and interesting texts;
• other work required.

4. Improving usability

We make the site as user-friendly as possible so that more and more site visitors want to become your customers. You are getting:

• creating a convenient internal linking (linking the internal pages of the site with links);
• optimization of page loading speed;
• selection of an easy-to-read font, text color and page background;
• other work required.

5. Development of commercial factors

Yandex takes into account the quality of presentation of goods or services on the website. Based on the analysis of competitors in the TOP 10, we determine the commercial factors that are significant for the sites of your topic in order to increase the number of conversions. You are getting

• adding a page with contacts;
• optimization of the directory structure;
• detailing of product cards or a more complete description of services;
• providing information on payment and delivery;
• placement of other commercial elements on the site.

6. Mobile SEO

• We create a version of the site, adapted for any device, for better ranking in mobile search results. You are getting:
• creating an adaptive version of the site;
• optimization for mobile devices;
• maximum facilitation of the ordering and payment process;
• promotion of the mobile version of the site.

You will also receive

We work with additional Yandex services to provide additional traffic.

• We monitor the indexing of site pages using Yandex.Webmaster tools
  This allows you to know exactly when the search robot visits the pages of your resource, which of them are indexed more often, and which less often. Based on this information, we make adjustments to the original strategy and change the promotion methods, if necessary.
• We indicate the regional affiliation of your resource using Yandex.Webmaster, Yandex.Directory and Yandex.Catalog
  This increases the efficiency of regional promotion: the search engine determines the belonging of the site to a certain region / city (Moscow, Ryazan, St. Petersburg or any other) so that users from your city find your resource by entering the query they are interested in in the search line.
• Improving snippets using Yandex.Catalogue, "Products and Prices" service, micro-markup
  Such snippets will attract the attention of users: they contain all available extensions and additional information.
• We install the Yandex.Metrica counter to assess traffic and analyze user behavior.

We collect statistics on pageview depth, bounce rate, targeted actions, popular products and other information in order to timely make changes to the technical side of the site or content and thus increase conversion.

Hello everyone! In this article, I present to your attention a 100% working case for driving a site into the TOP 3 of Yandex with practically no material costs, i.e. almost free. In light of the fight against spam and purchased links, it has recently become much more difficult to promote sites in Yandex, and in other websites too. 100,500+ articles have been written on this subject, all pour the same assumptions and statements from empty to empty. So to speak, one wrote - the rest copied without thinking, and here's the public opinion on this matter. Is it so? Let's dispel this myth together and see how it really is.

A small preface, and then everything is briefly with pictures and point by point. So, I, like many SEOs and webmasters, have my own projects in addition to client projects, which also bring good income. In my case, this is income from affiliate programs. I wrote 4 articles on one of these affiliate programs, sharpened them for different keys, and after a couple of months the whole thing began to generate income. Naturally, I tracked positions and sometimes looked at competitors in the SERP. And then at one point, a site appeared in the Yandex search results, which really came out on top. Those. pushed me on the most "fat" queries.

I had an affiliate program to attract users to the InstaPlus service. Accordingly, the request - registration in instaplus. Below, in the picture, you can see the results of Yandex for this request. The service itself is in the first position, then this friend and then only me, although before I was in second place.

Yandex TOP-3

I can’t say that I don’t care and that, like, everyone earns as they can ... No, it really puzzled me and strained me. Many people on the Internet decide to make some money. To do this, they work tirelessly, compose useful texts, draw beautiful pictures, do everything as indicated in the "Recommendations for creating sites" from Yandex. And someone decides to go "Against all" and do everything in their own way with minimal cost and ignoring all the recommendations. And so, after some thought, I decided to analyze this site and see how he did it all the same. After a more or less in-depth audit, I really went nuts! All common truths collapsed in a moment. I even started to respect the person who did it. It would be possible to calm down and put forward commercial requests in the Yandex TOP by this method, but I consider it my duty to burn the topic to tell you how it all works. Drove the points.

Website promotion in the Yandex TOP

We buy a domain name

Everything is simple here, you need to choose a domain name as close to the request as possible. As you can see, the friend did not bother for a long time, but simply added reg to the domain name of the service itself - instaplus-reg.me. Here he had to spend money. According to RU-CENTER, domain registration in the .ME zone costs 790 rubles.

Hosting and website development

At this stage, I may be wrong about the prices, but I think that everything here is free. He created a free demo site based on a website builder simple-different.com/ru/. Maximum - it had to fork out for hosting, but there are a lot of options on how to do it for free. With the site itself, content and design, everything is simple. The most difficult thing is the registration form, 15 minutes to set up;). The rest is a matter of technology, a simple copy and paste of materials from the donor's website, who is interested, then here is the link - https://instaplus.freshdesk.com/support/home. This is the first violation of Yandex's commandments for webmasters - "Create sites with original content or service."

Internal optimization is simple, minimal robots.txt and sitemap.xml. 301 redirect from www to non-www is present. There is a duplicate of the main page, but apparently nobody cares about it. Meta tags are filled, see the screenshot below.

How to promote a website in Yandex on your own

Basically, everything is about creating a website. You can do it in 30 minutes.

External website promotion

Bought (rented), I can assume that for 9 excellent and inexpensive SEO links see screenshot.

How to promote a website in Yandex for free

The analysis of external links was carried out using the service. All links such as Yandex "likes" are placed in footers and sidebars (see screenshots)

Link from sidebar
Link from footer

And so on for all links. This is the second, malicious violation of Yandex rules - the use of SEO links. Read about SEO links and find out. what happens for them, you can follow this link https://yandex.ru/support/webmaster/yandex-indexing/algorithm-minusinsk.html.

Outcome

As a result, in just a month this site is in the TOP-3 for requests: etc. Cool! People reached out to register on the service, they pay money to the service, and the service deducts referrals. Easy Money!

So, as I see it, Yandex recommendations do not work at all. Nothing changes and with the help of non-tricky ways, it is elementary to plug any GE into the TOP. It's a shame for other people who really work. But even for this comrade, joyfully, really well done, he bent everyone 😉

You will need

• - own site on a second-level domain;
• - access to the control panel of your own website;
• - a Yandex account for working at webmaster.yandex.ru.

Instructions

Add your site to Yandex Webmaster at webmaster.yandex.ru and verify your rights. Then go to "Site Geography - Site Region". If the region has not yet been marked, then indicate it. This should be the region in which you operate, for example Yekaterinburg. You do not want to lead, but you lead, the region in which your company's office is located. If the site is not tied to a region (for example, news), then the general region can be specified - Russia.

First, define one search query for which you will conduct optimization, so as not to get confused. Then you can repeat the whole algorithm for the next queries. Attention! You cannot come up with search queries on your own. They need to be determined based on Yandex statistics at wordstat.yandex.ru. Go to this address, indicate the region that you have registered in Step 1 and enter the intended search query. See what the statistics offer. Choose a low-frequency and selling query. Low-frequency - up to about 500 impressions per month. Selling - the request should be formulated as the thought of a user willing to pay you money, not a student writing.

Define the page of the site, which will be promoted according to the request selected in Step 2. The easiest way to promote the main page, the more difficult is the page of the second level, the page of the third level is even more difficult, and so on.

You optimize the selected page - you work with the url-address. Copy the url of the page into the Yandex search box - if the page is already indexed, then don't change the address. If such a page is not found, the url must be "sharpened" for the promoted search query, which was chosen in Step 2. For example, if your query is "order a site", then it is very good if the page address is zakazat-site. Why? In search results, this "tail" will be highlighted in bold, which will attract the attention of users.

Optimize the selected page - work with the title. You write the promoted search query at the very beginning of the page title. It is at the very beginning, not in the middle or at the end. After it, you can add words that give the title a meaning and a selling look.

Optimize the selected page - work with meta - tags. In the site control panel, in the page editing section, write the keywords meta - tag (keywords). In this field, put the search query you are promoting. Only the request for which you are promoting the page, and not tons of unnecessary garbage in the hope of killing a bunch of birds with one stone.

In the same place as the keywords field, you will find the description field. The search engine will take what is in this field for display in search results. This happens most often. However, the search engine can take another part of the text from the page. In the description field, write a couple of selling offers that motivate the user to click on your page, and not on the competitor's page in the search results. In this pair of selling offers, include the promoted search query 1-2 times.

Optimize the selected page - work with content. The text on the page should correspond to the subject of the keywords. Publish quality copy. What should be the quality text? Firstly, it must be unique, secondly, it must be really interesting and useful to users, and thirdly, the text must be free of errors and typos.

Make the text easy to read. Divide it into paragraphs. The most easy-to-read paragraphs should contain 3-4 sentences. Add subheadings. In the visual editor, when adding text to the site on the toolbar, the subheadings are designated "Heading 2", "Heading 3", "Heading 4". In the code, these will be h2, h3 tags. 2, 3 and 4 indicate the importance of the title in descending order. When forming a subheading, don't just make it big and bold, but assign it the "Heading 2" (3 or 4) property through the toolbar.

The text should contain visual elements of design. These are pictures, arrows, icons, etc. In the presence of visual elements, the text is perceived by the user more easily, which makes the site more authoritative for search engines.

Include multimedia in the text. These are pictures, photographs, diagrams, diagrams, graphs, videos. It is not necessary to include all of the above, but some of these should be required. Multimedia will allow the user to spend more time on the page. This is a very important behavioral factor.

Write a lot. One promoted page must contain at least 500 words. Desirable from 1000 to 1500 words. Pages with the most text get higher rankings in search engines. But don't forget about quality!

Write down key queries in the text. Key queries need to be added in the first 150 words of the page text. Don't overload the page with key queries. Include each keyword in the text of the page no more than 2 times. Don't allow a lot of outbound links.

Where can I get free links? When communicating in forums and blogs, include a link to your site in the signature, as well as in the information about the user. This will be especially useful if the topic of the forum overlaps with the topic of your site. Mark your organization on Yandex and Google maps with the site address. Register in free directories, for example uralweb.ru (for the Urals). Share the link to your website on social media. Ask a site developer to list your site in a portfolio. Ask your clients and / or partners to post a link to the site in the appropriate section of their site. Post vacancies on job search sites. Place advertisements on the offer of your goods / services on free message boards on the Internet. Place the link to the site in your email signature. Clicks on the link from the email will have a positive effect on website promotion.

Yandex- one of the generally recognized leaders of the Runet. Therefore, website promotion in the top Yandex can be called a priority for many online projects targeting Russian-speaking users. This is explained by Yandex's traditionally strong position among desktop users and a greater commercial commitment. However, with the advent of the latest search algorithms, promotion under Yandex is becoming more and more difficult. Constantly new filters are applied, and it is very difficult to get to the top for many queries. It seems that Yandex is actually gradually diminishing the importance of external links.

I think that this is not so, and the author of the site https://prodvizhenie.tv/ confirms this: links from modern Yandex only give a start to the TOP, BUT! retention and promotion of the site is provided by behavioral factors. That is, unique content and links can bring the site to the top, but if it turns out to be not interesting to users according to the metric of behavior, then nothing can drive it back to the TOP.

As before in Yandex, you can promote sites with links, but in modern realities you need to approach this a little differently ... Today we will consider how to promote a site for free and for free in 2019 and what should be emphasized.

Yandex stated that those who remove purchased links will be encouraged to rank their site qualitatively and will not be threatened with filters, but here are the statistics of how many site owners reacted to recommendations for removing purchased links:

And here is a graph of the visibility of sites in Yandex search results after links are removed. As you can see on the chart, after a couple of months after the withdrawal, the positions began to fall.

Also, there were sharp drops in the positions of sites in the SERP, even for 50-100 positions, and in some cases, the imposition of filters for the sharp removal of links. Think about whether to shoot or not. Personally, my opinion is that nothing needs to be done abruptly, first everything is necessary check inbound links and we replace the bad ones with better ones and work on increasing the content with sharpening for low-frequency requests, thereby diluting the over-optimized content on the site and increasing the semantic core.

Natural website promotion by links

Search engine policy is based solely on natural promotion. Tips for webmasters today are: "Build useful sites for people and inbound links will appear on their own." The very process of accounting for link popularity is based on the assumption that users link to the site on their own initiative, recommending only useful resources. The same cannot be said about a commercial link, because a recommendation for money cannot be considered honest. Therefore, search engines have such a negative attitude to purchased links - they prevent objective ranking.

Actually filters for paid links Yandex imposes more often, and takes them into account with different coefficients. In various situations, the weight of a commercial link can be considered in full force or with a lowering effect, or it can be completely zeroed out. The main thing is that Yandex understands that this is a commercial link, which means that it must be taken into account in a special way.

That being said, note that not all commercial links are bad. For example, you have a site "for adults" and you cannot get links from good resources even for money. This means that the system that evaluates paid links allows you to evaluate two indicators:

1. The amount of money spent on contextual advertising- it is logical that if a huge budget was spent on advertising, then the owners try to make this site good in order to recoup their money;
2. When a site cannot get natural links, then even a purchased link is proof of quality.

The ranking system, in which paid links are taken into account at its own discretion, is able to sort resources well in commercial topics, which we see today in Yandex search results. In general, ranking large, unique sites is easy. But what about many small and almost identical ones?

Let's draw an analogy from life - we have 10 boutiques in front of us. The assortment is the same and the prices are the same, but somehow you need to rank. The easiest way is to sort them according to the money spent on advertising. When a site invests in development and regularly updates the content on the pages, it means that it is working, and not abandoned. Therefore, despite all its statements, Yandex cannot refuse to take into account link ranking.

That is why it will not work to promote only with natural links, you should take both rental and eternal links from the exchanges, but special attention should be paid to the quality of sites and their reputation.

Search engines use purchased links with might and main. They advocate naturalness, but in the TOP they give out resources promoted by commercial links. I think we have no choice - we have to accept double rules of the game. In some cases, there is no need to jump over your head, you just need to stay at the level of competitors and everyone will receive their share of the search traffic.

Despite all this, it is still necessary to try to get good links to your resource, trying to deceive Yandex and presenting commercial links as natural. After all, if one day seo links simply cease to be taken into account by search engines, even very high-quality commercial sites will fly out, and resources with a natural link mass will take their place. But this is unlikely to happen. After all, links are recommendations and without them there is no way.

The main factors of natural website promotion:

• Quality content- if you have unique content, which is not on the Internet, soon users themselves will link to you. Also, do not forget to pay attention to the internal optimization of materials and their sharpening for the necessary search queries;
• High-quality web layout- clumsy sites question the origin of a unique, high-quality site. The presence of a large number of errors in the validity of the code and the absence adaptation to mobile devices can reduce traffic and the effect of promotion by up to 30-40%;
• Re-linking and copyright protection- sometimes it is easier to rewrite and post your article without linking to the original source. To complicate the plagiarism process and make people link to you, try to organize competent linking of articles. Also install a simple JavaScript script to substitute the link to the source;
• Social media buttons- links from social networks are counted according to other algorithms, but when a lot of people refer to the material, this indicates its usefulness. It also gives good traffic and helps develop the brand among the masses. Be sure to read about it

I propose to talk about one effective way to get safe links - crowd marketing... According to research results, about 70% of users make decisions based on the reviews they read on the web. Before buying any product or going on vacation, many people look for reviews, recommendations in social networks, forums or answer services. This is a great opportunity to give them a little nudge to buy your product while improving your site's natural link mass.

Why is it profitable to use crowd marketing?

Being, in fact, "word of mouth", crowd marketing looks as natural as possible, assuming the placement of links only in relevant topics in discussions. Moreover, these do not have to be active links, some can be non-anchor, closed with a nofollow tag or simply text, which for Yandex is a sign of a "human" link, and not set for the sake of promotion.

Going back to the fact that consumers are looking for reviews before making a purchase, the importance of crowd marketing to e-commerce is very high. In addition to the beneficial SEO effect, it is easy to increase sales in this way. Below is a graph of a survey from Western agency Nielsen that demonstrates what influences purchases.

The main thing that you need to pay attention to in this method of website promotion is the complexity of the approach. The growth of natural link mass will allow you to form an optimal link profile and disguise yours a little. You also get the ability to manage the online reputation of your brand. Moreover, all these actions are cumulative. Gradually, users will learn more about your site, which leads to increase in sales conversion and increasing user loyalty.

Content resources also yield positive results with this approach. For example, due to the increased interest in the exchange rate, many trading sites quickly raised their positions in news queries and received a lot of additional traffic. Take a look at Smart-lab statistics. ru.

If at website promotion with links If you see that for certain requests your articles are ahead of topics on the forums, try to leave your mentions on these resources. At the same time, it is possible to achieve an increase in traffic even without much growth in positions, if links are placed in visited, thematic discussions. As a result, you get referral traffic (the same search traffic, but passing through other resources).

Search engines consider such traffic as recommendatory (referral), since by leaving a link to your site, the user recommends it for viewing. At the same time, it is very important that the share of direct and referral traffic from browser bookmarks or from a set in the address bar is also high enough. And crowd marketing is designed to get those conversions.

You need to understand that crowd marketing should reduce spam, not increase it. This means that your "inclusion in the discussion" should be extremely organic and look not like spam, but like an unobtrusive opinion expressed from the outside.

How to start promoting a website to the top of Yandex? As you understand, we need to transfer information to the right hands. Unlike SEO and SMM, crowd marketing is only for users who are already aiming to buy your product and only need a little nudge. To do this, it is enough to portray an expert user who has already successfully solved the problem under discussion.

Another question is where are the very places in which such references could be left. Here it is important to find the right topic of discussion on a resource that is focused on your region. First, identify forums, social networks, websites, information platforms where potential buyers are located with their money and doubts. You can use search operators for this.

In general, website promotion for Yandex using crowd of links, the process is quite laborious. You have to do manual work with many nuances, or you should automate something. Sometimes in a day it is possible to leave only two or three worthy of mention in suitable places. The tricky part is finding a new discussion about what your site already has an article on and leaving a really useful link to it. The main thing is perseverance and work. The attendance of some forums is measured in hundreds of thousands of unique visitors, therefore, even in competitive commercial topics, these sites are a more preferred source of traffic than regular sites.

The advantage is that you do not have to pay in cash for links obtained using this method. The main resource is your precious time. If it is enough, you can search for sites yourself, come up with discussions and put down links. To monitor articles on interesting topics, you can use the Google Alerts tool.

It is very difficult to link to commercial product pages or ordering any services. You can even say that this is almost impossible on a moderated resource with a new account. Before you start posting mentions in such a place, you first need to register. Otherwise, all your actions will definitely be classified as spam. Be prepared for monotonous actions, it quickly gets boring ...

If your time is more expensive, look for performers to promote your site in the top Yandex or pay attention to a specialized service for increasing the link mass, which I wrote about in this article. This service will save you from tedious work and provide very specific guarantees:

• If the link was removed by the moderator within a week, the performer is obliged to replace it with a similar one at his own expense;
• The customer can make changes to the references no later than seven working days before the start of work;
• The contractor must make every effort to ensure the confidentiality of the client's interests.

The realization that crowd marketing is a working tool, and that its promotion is effective, gradually comes not only to me.

What else to look for when moving to the TOP

Selecting key queries for which users will come to your site should be based on the subject of the resource. Unlike Google, which loves exact occurrences of keywords, Yandex gives results both with direct occurrence and randomly. Therefore, by optimizing the pages of your site for Yandex, you can more freely approach the selection of key queries.

I will give an example of the correct use of the query "blog promotion". Here's what I did to optimize this article. By the way, my blog for this query in Yandex is already in the Top.

This is how I used keywords in the article and meta tags.

Also in the article, the main query was used in an amount of about 3-4 times in the exact occurrence and diluted + synonyms.

There are many free services for the selection of key queries today. One of the most popular Yandex Wordstat. With its help, you can determine the popularity of the search for a particular phrase. The higher this indicator, the more often users are interested in this information, driving this request.

To achieve your goal, you can select a small number of key queries with the highest popularity (high-frequency) or optimize landing pages for a large number, but are much less popular (low-frequency queries). As a rule, to achieve greater effect, experienced webmasters combine both methods, using about 40% of non-anchor links with dilution of the main key.

High-frequency keywords provide a match with the most popular search queries of users, but they have a significant disadvantage - a high level of competition. It is very difficult to promote a site with the help of such requests; it is better for a young project to take LF and MF requests. Check out the article " How to promote a young blog?".

Why you need to pay attention to the quality and volume of articles

High-quality content (content) of your resource is the best strategy for search engine optimization. Interesting, useful and competent articles will provide your resource with high positions. We can only guess what the optimal volume of articles is, but I recommend the following parameters:

• for commercial sites, keep in the range from 2500 characters without spaces to 4500;
• for blogs, vary the size of articles from 2700 and above, but not more than 15,000 characters, since such footcloths will be difficult to read (Example of this article -)))).

It is best to analyze the issue by looking at the text sizes on sites in the TOP and apply to your project. I advise you to write texts yourself, because whoever, if not you, understands in your field ... But there is not always the time and opportunity to create good texts. In this case, they can be ordered. For example, this will cost 200 rubles per 1000 symbols (and if you participate in the bonus program, the price will drop to 160 rubles). For this money, you get a completely ready-to-publish text with the entry of key phrases that meets the requirements of search engines. Additionally, for 100 rubles, you can order a layout for the site. Conveniently, SeoPult has the ability to completely transfer the content of the site to specialists. You just need to set a budget and control the result.

We are working on website usability and navigation;

regularly update the content on the site;

do not make the pages deep (no more than 3 levels).

Uf. I hope this material will be useful and will give a general idea of ​​promotion in search engines and help you choose the right promotion methods. Personally, I always use these tips when promoting projects of my clients, which gives a good result to the client, and I get a solid income. Well, I will end on this, all success and good luck !!!

Respectfully yours, Galiulin Ruslan.