As most of you know, the Chinese smartphone market has been the largest in the world for quite some time now. Many of the companies operating in China have boasted great accomplishments over the past couple of years.

Xiaomi and Huawei are prime examples of these. Both of these brands are rapidly evolving: over the past year, Huawei has sold a total of 108 million smartphones, while the level Xiaomi sales reached 70 million units, which is undoubtedly impressive considering that the company was founded in 2010 and is relatively young in the smartphone market.


IDC has released an interesting graph showing the growth in sales of companies operating in China from 2011 to 2015. The list consists of four Chinese companies as well as Apple. The chart shows that since 2011, Apple, Xiaomi, and Huawei have grown exponentially and are well ahead of their rivals. Especially striking is the schedule of Xiaomi, which managed to raise its level from zero to the absolute leader among smartphone manufacturers in China. According to IDC Xiaomi devices make up 15% of the Chinese market, and this is undoubtedly the first place in the ranking of Chinese manufacturers. It is followed by the equally well-known brand Huawei - 14.5%, and of course Apple - 13.4% of the market.


Analyzing specifically 2015, it is worth noting that Xiaomi increased their performance by 23.2%, while their main competitors Huawei and Apple managed to raise the mark by 53% and 56%, respectively. With regard to pricing, the price for Huawei devices grew by 20.9%, while Xiaomi devices fell slightly (-7.6%). It is difficult to predict the future development trends of these and other Chinese brands.

According to IDC, 2016 is likely to be a crisis year for the Chinese smartphone market. In addition, IDC claims that most companies are already starting to sell their products online, which will inevitably entail a change in the specifics of the market.

* Translation of an article from Gizmochina

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According to the latest market research conducted by AVANTI, a research arm of TrendForce, Xiaomi has become the most used smartphone brand among Chinese consumers. Xiaomi has already managed to rise noticeably, and according to the latest data, it has bypassed such a large giant as, and is currently in first place in the Chinese market. TrendForce believes that Xiaomi is no longer heavily influenced by the sales of smartphones like Lenovo and ZTE, which produce similarly priced products.

The Xiaomi brand is probably the best known brand for its “low cost and high performance” and, as many respondents point out, its reputation. According to the AVANTI study, more than 60% of consumers surveyed showed an interest in buying Xiaomi Red Mi Note 2 due to its high price / performance ratio, as well as its availability in the segment of economy class smartphones. Of the respondents surveyed, the majority of those who are interested in the device because of its low price (from 39 years old or younger). The male half of China is most interested in the internet connection, and they tend to show more interest in the Xiaomi brand because of this than their female counterparts.

Smartphones have also managed to win over users of various smartphones from other brands. Compared with by Apple which enjoys high customer loyalty to its brand, many of the Android smartphone companies have been hit by the growing popularity of the Xiaomi brand. Great desire to switch to Xiaomi smartphone Red Mi Note 2 voted by users among Samsung and ZTE, and moderately among users, Lenovo and Huawei.

According to data compiled by AVANTI, one third of Chinese respondents believe that Chinese company Xiaomi, currently the third most used smartphone brand in the world, will soon take the leading position and overtake such giants as Apple and Samsung.